The Fundamentals of Revenue Management
The Cornerstone of Revenue Strategy
Hotel Management: Distribution, Revenue and Demand Management,
With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)
Get a Reminder
| Rating | 4.2★ based on 107 ratings |
|---|---|
| Length | 5 weeks |
| Starts | Jul 3 (43 weeks ago) |
| Cost | $79 |
| From | ESSEC Business School via Coursera |
| Instructors | Peter O'Connor, Augustin Cacot, Nathaniel Green |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Business Strategy |
Get a Reminder
Similar Courses
What people are saying
very good course
It is a very good course without lengthy assignments.
A very good course.
very good course to learn the basics of the revenue management This section was not that impressive as the first one.
Read more
about revenue management
I learned so much about revenue management.
Excellent course for hospitality professionals who want to learn about revenue management Last lessons were a bit repetetives.
Read more
not working
A n informative course however many of the links within the complimentary readings are not working.
Just a few minor draw backs, most of the online complimentary links for reading and videos are not working or require you to sign in to a third party account.
A lot of links are not working Well structured and the speakers have a great educational method!
The links provided for the extra learning and deep understanding were not working.
Read more
final exam
There is no way one person learns how to do the Yield up, down or maintain in the final exam by studying this course material - Unless they have some real world hotelier experience.
Professor Peter O'connor is still very active in the industry and recently took part in the Hotel Yearbook 2017 and it would have been nice to see it listed here.But, to wrap it up, a great course Great Learning I thing there are few errors in Final Exam.... :-) Excellent course, very comprehensive I learned so much in this course, and I love I have places to go to find more resources and literature about subjects that interest me.
The result is a set of problems on the Final Exam that represent the first real chance for the student to apply all of the theory of the course.
More practice in application of concepts before the final exam is necessary.
There are two big textual errors on the Final Exam too, like someone decided to change the nature of the test question, but didn't delete all of the text from an earlier version of the question That happened to change the meaning of the question completely!
Read more
great learning
awsome great learning !
It has been a great learning experience.
Read more
so much
Thank you so much for this course.
more practical
Solid course, but needs a little bit of a more practical application of the theory presented.
I would welcome a few more practical exercises DURING the course and not only on the final quiz.
Read more
revenue strategy
I really found the course quite insightful, and was surprised with the amount of factors and variables that are taken into account when developing revenue strategy.
I suggest to introduce more real case studies or revenue strategy building process simulation.
Read more
about rm
You can get to know about basic points about RM, like user segments, forecasting and pricing.
He does a great job of explaining Duetto's thinking about RM, which is pretty sophisticated.
Read more
very theoretical
back ground display or slides, during the session was not clearly visible to read Overall course content is nice, but it is very theoretical.
Thank you, Coursera and ESSEC Business School The course is good for a very basic, very theoretical overview of what the revenue management steps are.
Read more
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Analyst Revenue Management $58k
Associate HNA Revenue Management $64k
National Revenue Management Manager $67k
Revenue Cycle Management $73k
Analyst - Revenue Management 2 $73k
Analyst, Pricing & Revenue Management $75k
Revenue Management Professional $93k
Strategic Analyst - Revenue Management $96k
Analyst, Yield Management (Revenue Management) $102k
Analyst- Revenue Management Manager $102k
Inventory Management Analyst - Revenue Management $108k
Cruisetour Analyst, Revenue Management $127k
Write a review
Your opinion matters. Tell us what you think.
Please login to leave a review
| Rating | 4.2★ based on 107 ratings |
|---|---|
| Length | 5 weeks |
| Starts | Jul 3 (43 weeks ago) |
| Cost | $79 |
| From | ESSEC Business School via Coursera |
| Instructors | Peter O'Connor, Augustin Cacot, Nathaniel Green |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Business Strategy |
Similar Courses
Sorted by relevance
Like this course?
Here's what to do next:
- Save this course for later
- Get more details from the course provider
- Enroll in this course
