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Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for mid managers, hotel managers, and front office managers, operating in 50+ rooms hotels who have had limited exposure to the practice of hotel revenue management.
Topics Covered
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Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for mid managers, hotel managers, and front office managers, operating in 50+ rooms hotels who have had limited exposure to the practice of hotel revenue management.
Topics Covered
Read more
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for mid managers, hotel managers, and front office managers, operating in 50+ rooms hotels who have had limited exposure to the practice of hotel revenue management.
Topics Covered
- Learn about how to set prices, and use price fences to distinguish one rate from another
- Conduct a value assessment for your property and establish a realistic price positioning strategy for your hotel
- Learn about the key elements of a successful long-term pricing strategy, and when to leverage tactical pricing for a short-term, immediate revenue impact
Register for this course and see more details by visiting:
OpenCourser.com/course/02s8lk/hotel
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Reviews summary
Hotel revenue management essentials
According to students, this course offers highly practical strategies for hotel revenue management, enabling immediate application in professional roles. Learners appreciate the clear explanations of concepts like pricing strategies and value assessment, providing a solid foundational understanding for those with limited prior exposure. While the course delivers excellent insights for its target audience, some experienced professionals noted it offers less depth for advanced learners and wished for more interactive exercises or real-world application tools.
Concepts are explained clearly and engagingly.
"The instructor explained complex concepts in a very clear and engaging manner. Highly recommend!"
"The lectures were clear, and the content was relevant to my work. The explanations are clear and easy to follow."
"The instructor covered the topics well, making it easy to understand even complex ideas."
Provides a comprehensive overview for new professionals.
"A solid introduction to revenue management. The content is well-structured..."
"This course provided a comprehensive overview of revenue management tactics. I was able to connect the dots between theory and practice."
"Good course for understanding the fundamental principles of hotel revenue. It's a great foundation."
Strategies are highly practical and immediately applicable.
"I immediately started implementing some of the ideas in my property. The practical examples made all the difference."
"The strategies presented were highly practical and immediately applicable to my role as a Front Office Manager."
"The practical advice on setting prices and using price fences was invaluable. This course really helped me refine my strategies."
Could benefit from more practical exercises or projects.
"I would have liked more interactive exercises or perhaps a final project to apply the concepts hands-on."
"I felt some parts could have gone a bit deeper into advanced analytics or real-world software applications."
"My only minor critique is that some of the case studies felt a bit generic, and I wished for more diverse examples."
Best for those with limited experience, less for experts.
"I've been in the industry for a while, so I found some of the initial modules a bit too elementary. I was hoping for more advanced techniques."
"Decent course, but perhaps a bit basic if you already have some experience. It's more of a foundational review."
"While it's good for beginners, I found it a bit high-level for experienced professionals hoping for advanced techniques."
Activities
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We're preparing activities for
Hotel Revenue Management: the Strategy and Tactics of Hotel Room Pricing.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Hotel Revenue Management: the Strategy and Tactics of Hotel Room Pricing will develop knowledge and skills
that may be useful to these careers:
For more career information including salaries, visit:
OpenCourser.com/course/02s8lk/hotel
Reading list
We haven't picked any books for this reading list yet.
Provides a practical guide to revenue management for the hospitality industry. It covers all aspects of revenue management, from pricing strategies to forecasting demand to managing inventory. It is written by three leading experts in the field and is highly recommended for anyone who wants to learn more about this important topic.
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Provides a strategic guide to hotel revenue management. It covers all aspects of revenue management, from developing a revenue management strategy to implementing and managing a revenue management system. It is written by a leading expert in the field and is highly recommended for anyone who wants to learn more about this important topic.
Provides a comprehensive overview of revenue management in the hospitality industry. It covers all aspects of revenue management, from pricing strategies to demand forecasting to inventory management. It is written by three leading experts in the field and is highly recommended for anyone who wants to learn more about this important topic.
Provides a practical guide to pricing for businesses of all sizes. It covers all aspects of pricing, from pricing strategies to demand forecasting to revenue analysis. It is written by a leading expert in the field and is highly recommended for anyone who wants to learn more about this important topic.
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Provides a comprehensive guide to pricing for businesses of all sizes. It covers all aspects of pricing, from pricing strategies to demand forecasting to revenue analysis. It is written by a leading expert in the field and is highly recommended for anyone who wants to learn more about this important topic.
An in-depth exploration of pricing strategy, discussing pricing models, pricing tactics, competitive pricing, price discrimination, and ethical pricing. Includes a scholarly review of the latest research on pricing.
Another in-depth exploration of pricing strategy by Thomas T. Nagle. Examines the concept of value pricing, with an emphasis on maximizing value to the customer while optimizing profit.
A comprehensive guide to value-based pricing. Offers step-by-step instructions for implementing a value-based pricing strategy and numerous case studies.
A comprehensive guide to pricing metrics. Covers a wide range of metrics that can be used to track and evaluate pricing performance, and provides guidance on how to use these metrics to make better pricing decisions.
A thought-provoking book that challenges the traditional view of competitive advantage. Argues that companies need to be constantly innovating and adapting their pricing strategies in order to stay ahead in today's rapidly changing business environment.
A highly acclaimed book on strategy. Provides a clear and concise framework for developing and evaluating good strategies. Includes several case studies on pricing strategy.
A practical guide to designing value propositions that customers will actually care about. Includes a step-by-step framework for developing and testing value propositions, as well as numerous case studies.
A classic book on innovation that has significant implications for pricing strategy. Argues that companies need to be careful not to get caught in the 'innovator's dilemma,' where they focus on incremental innovation at the expense of disruptive innovation.
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A practical guide to building a successful startup. Emphasizes the importance of using data and customer feedback to iterate and improve your product or service. Includes several case studies.
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A thought-provoking book on entrepreneurship. Argues that startups should focus on creating new markets rather than competing in existing markets. Includes several case studies.
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A practical guide to getting customers for your startup. Covers a wide range of topics, from marketing and sales to product development and customer service.
A brutally honest book about the challenges of building a successful startup. Covers a wide range of topics, from fundraising and hiring to product development and customer service.
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A German-language book on pricing strategy written by one of the world's leading experts on the topic. Covers a wide range of topics, from the different types of pricing models to the psychological factors that influence pricing decisions.
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This comprehensive textbook provides a thorough overview of revenue management, covering both the theoretical foundations and practical applications. It is an excellent resource for students and professionals who want to learn more about this important field.
Focuses on the pricing aspect of revenue management. It provides a comprehensive overview of pricing strategies and tactics, as well as how to use data analysis to optimize pricing decisions.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/02s8lk/hotel
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