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Hotel Revenue Management
the Strategy and Tactics of Hotel Room Pricing
Topics Covered
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Topics Covered
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Topics Covered
- Learn about how to set prices, and use price fences to distinguish one rate from another
- Conduct a value assessment for your property and establish a realistic price positioning strategy for your hotel
- Learn about the key elements of a successful long-term pricing strategy, and when to leverage tactical pricing for a short-term, immediate revenue impact
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Reading list
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Provides a practical guide to revenue management for the hospitality industry. It covers all aspects of revenue management, from pricing strategies to forecasting demand to managing inventory. It is written by three leading experts in the field and is highly recommended for anyone who wants to learn more about this important topic.
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Provides a strategic guide to hotel revenue management. It covers all aspects of revenue management, from developing a revenue management strategy to implementing and managing a revenue management system. It is written by a leading expert in the field and is highly recommended for anyone who wants to learn more about this important topic.
Provides a comprehensive overview of revenue management in the hospitality industry. It covers all aspects of revenue management, from pricing strategies to demand forecasting to inventory management. It is written by three leading experts in the field and is highly recommended for anyone who wants to learn more about this important topic.
Provides a practical guide to pricing for businesses of all sizes. It covers all aspects of pricing, from pricing strategies to demand forecasting to revenue analysis. It is written by a leading expert in the field and is highly recommended for anyone who wants to learn more about this important topic.
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Provides a comprehensive guide to pricing for businesses of all sizes. It covers all aspects of pricing, from pricing strategies to demand forecasting to revenue analysis. It is written by a leading expert in the field and is highly recommended for anyone who wants to learn more about this important topic.
An in-depth exploration of pricing strategy, discussing pricing models, pricing tactics, competitive pricing, price discrimination, and ethical pricing. Includes a scholarly review of the latest research on pricing.
Another in-depth exploration of pricing strategy by Thomas T. Nagle. Examines the concept of value pricing, with an emphasis on maximizing value to the customer while optimizing profit.
A comprehensive guide to value-based pricing. Offers step-by-step instructions for implementing a value-based pricing strategy and numerous case studies.
A comprehensive guide to pricing metrics. Covers a wide range of metrics that can be used to track and evaluate pricing performance, and provides guidance on how to use these metrics to make better pricing decisions.
A thought-provoking book that challenges the traditional view of competitive advantage. Argues that companies need to be constantly innovating and adapting their pricing strategies in order to stay ahead in today's rapidly changing business environment.
A highly acclaimed book on strategy. Provides a clear and concise framework for developing and evaluating good strategies. Includes several case studies on pricing strategy.
A practical guide to designing value propositions that customers will actually care about. Includes a step-by-step framework for developing and testing value propositions, as well as numerous case studies.
A classic book on innovation that has significant implications for pricing strategy. Argues that companies need to be careful not to get caught in the 'innovator's dilemma,' where they focus on incremental innovation at the expense of disruptive innovation.
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A practical guide to building a successful startup. Emphasizes the importance of using data and customer feedback to iterate and improve your product or service. Includes several case studies.
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A thought-provoking book on entrepreneurship. Argues that startups should focus on creating new markets rather than competing in existing markets. Includes several case studies.
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A practical guide to getting customers for your startup. Covers a wide range of topics, from marketing and sales to product development and customer service.
A brutally honest book about the challenges of building a successful startup. Covers a wide range of topics, from fundraising and hiring to product development and customer service.
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A German-language book on pricing strategy written by one of the world's leading experts on the topic. Covers a wide range of topics, from the different types of pricing models to the psychological factors that influence pricing decisions.
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This comprehensive textbook provides a thorough overview of revenue management, covering both the theoretical foundations and practical applications. It is an excellent resource for students and professionals who want to learn more about this important field.
Focuses on the pricing aspect of revenue management. It provides a comprehensive overview of pricing strategies and tactics, as well as how to use data analysis to optimize pricing decisions.
For more information about how these books relate to this course, visit:
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