Customer Value in Pricing Strategy
Pricing Strategy Optimization,
The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue. By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers
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| Rating | 4.9★ based on 31 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 week so study, 2-4 hours/week |
| Starts | Jul 3 (47 weeks ago) |
| Cost | $79 |
| From | University of Virginia, BCG via Coursera |
| Instructors | Jean Manuel Izaret, Thomas Kohler, Ronald T. Wilcox |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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What people are saying
analysis module proved particularly
The Conjoint Analysis module proved particularly useful to my activities.
fidelity blue chip growth
I enjoyed completing the assignment Fidelity Blue Chip Growth Fund pricing case study.
thomas benefits from interaction
Thomas benefits from interaction with Ron, good team.
any commercial organization depends
The long-term success of any commercial organization depends on how well it can serve its customers by meeting and preempting their needs.
giving us 3 random
The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios Great way to learn conjoint and marketing research fundamentals I found very upsetting that all of the peer reviewed asigments that i rated (5) were for the Trail Blazer case as i was expecting to see at least 1 work of someone that picket the Mutual Fund case so i could compare it to the work that i have done.It would have been better if it was given us the choice to pick what to correct instead of giving us 3 random works.
bcg section met
The BCG section met my high expectations.
best moocs ever
One of the best MOOCs ever.
customers by meeting
gives me completely
If I had some idea how to price regarding economic concepts - then this course gives me completely new very practical methodologies!
insights about custmers
Lot of insights about custmers and how to play with this information to price according to their willingness to pay Customer intimacy is one of the value disciplines in the business world.
case problem
Case problem very useful.
customer intimacy
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Flatbed Pricing Specialist $60k
Pricing & Business Analyst $60k
Associate Senior Pricing coordinator $61k
COPS Financial Analyst/Pricing Administrator $66k
Model Validation Derivative Pricing Validator $72k
Senior Pricing Specialist. $72k
Marketing Manager - Pricing Operations & Analysis $74k
Actuary - Pricing $80k
Actuarial Analyst - IFP Pricing $91k
Senior Volume Pro Pricing Analyst $108k
Senior Pricing and Valuation Analyst $111k
Senior Marketing Operation Manager/ Pricing & Profitability Manager $140k
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| Rating | 4.9★ based on 31 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 week so study, 2-4 hours/week |
| Starts | Jul 3 (47 weeks ago) |
| Cost | $79 |
| From | University of Virginia, BCG via Coursera |
| Instructors | Jean Manuel Izaret, Thomas Kohler, Ronald T. Wilcox |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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