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Pricing Strategy in Practice

Pricing Strategy Optimization,

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.
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Rating 4.6★ based on 13 ratings
Length 5 weeks
Effort 4 weeks of study, 3-5 hours/week
Starts Jun 26 (47 weeks ago)
Cost $99
From University of Virginia, BCG via Coursera
Instructors Jean Manuel Izaret, Ronald T. Wilcox, Thomas Kohler
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Leadership And Management

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What people are saying

very insightful specialization course

I learned a lot and can apply it instantly to my work Very Insightful Specialization Course.

felt more like busy

It felt more like busy work than actually learning.

thought through material presented

Good teachers, well thought through material presented with some humour.

busy work than actually

really get both tangible

I really really get both tangible and intangible benefits from this course.

it helped me advance

It helped me advance in my current role and did very well in a project on value-driven pricing.

best moocs ever

One of the best MOOCs ever.

exercises do practice

I think that this case is nice, but we should have more exercises do practice on them!

intangible benefits from

makes perfect sense

I never knew pricing was such an integral part of business decisions but it makes perfect sense.

instructors are authoritative

Instructors are authoritative and easy to watch.

enjoyed every minute

An excellent specialisation - I enjoyed every minute of it.

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Rating 4.6★ based on 13 ratings
Length 5 weeks
Effort 4 weeks of study, 3-5 hours/week
Starts Jun 26 (47 weeks ago)
Cost $99
From University of Virginia, BCG via Coursera
Instructors Jean Manuel Izaret, Ronald T. Wilcox, Thomas Kohler
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Leadership And Management

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