Cost and Economics in Pricing Strategy
Pricing Strategy Optimization,
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing
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Rating | 4.7★ based on 71 ratings |
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Length | 5 weeks |
Effort | 4 weeks of study; 2-4 hours/week; the last week there is a longer project to complete |
Starts | Jun 26 (48 weeks ago) |
Cost | $79 |
From | University of Virginia, BCG via Coursera |
Instructors | Jean Manuel Izaret, Thomas Kohler, Ronald T. Wilcox |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing Business Strategy |
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What people are saying
course on pricing
Technical stuff is quite elementary Good course on pricing...look forward to completing the rest of the three pending courses excelent courses Pretty good content, but would have liked the option to do more practice problems, particularly problems using formulas from the course and real world applications.
an excellent course on pricing, taught by experienced practitioners, i found it very engaging and insightful over the course , few more cases and several in depth coverage over the material would give it a 5 star review.
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pricing strategies
Focuses on different pricing strategies (elasticity, pricing function, auctions, cost plus pricing, peak load pricing, index based pricing, marginal cost pricing, target cost plus pricing).
Insightful course that provided a concise overview of pricing strategies.
This course gives you the learning you need for allocating pricing strategies to the right business scenario Fantastic course with good inputs and material on fundamentals of pricing.
Excellent introduction to the mathematics behind cost and pricing strategies.
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highly recommend
Offers great conceptual clarity I highly recommend this course.
Highly recommended!
I would highly recommend this class to any business person.
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Pricing Specialist 1 $49k
Pricing Processor $49k
Pricing Analyst & B2B Pricing Specialist $57k
Pricing Analyst 5 $62k
Merchandise Pricing $62k
Actuary - Pricing $80k
Parts Pricing $82k
Head of Pricing $86k
Pricing & Contracts $89k
Pricing and Estimating $89k
Proposal Pricing $94k
Sales/Pricing $94k
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Rating | 4.7★ based on 71 ratings |
---|---|
Length | 5 weeks |
Effort | 4 weeks of study; 2-4 hours/week; the last week there is a longer project to complete |
Starts | Jun 26 (48 weeks ago) |
Cost | $79 |
From | University of Virginia, BCG via Coursera |
Instructors | Jean Manuel Izaret, Thomas Kohler, Ronald T. Wilcox |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing Business Strategy |
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