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Market and Competition in Pricing Strategy

Pricing Strategy Optimization,

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
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Rating 4.8 based on 14 ratings
Length 5 weeks
Effort 4 weeks of study, 2-4 hours per week
Starts Jul 3 (42 weeks ago)
Cost $79
From University of Virginia, BCG via Coursera
Instructors Jean Manuel Izaret, Ronald T. Wilcox, Thomas Kohler
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Leadership And Management

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What people are saying

across different distribution channels

In my opinion, the course is sufficient for pricing goods across different distribution channels.

covers important topics related

This course covers important topics related to competition and how it affects product pricing.

competition lens - legal

A very nice presentation of the Market and Competition lens - legal, game theory and cooperation through competition, all come together very nicely in this course.

meet my high expectations

and I would to thank all teachers The course didn't meet my high expectations after having taken the one preceding this.

course contains so much

Course contains so much practical and real life examples share by very experienced professionals.

added new information

I have added new information to me, it was an excellent course and I would like to complete another course.

approach on undertand

A great approach on undertand your competitors and how to interact with them regatrding pricing matters, avoiding or having a confrontation in a price war.

business consulting field

I think this course is useful for a person like me who never learned economics before in order to transfer into the business consulting field.

quizzes are well-balanced

Assignments and quizzes are well-balanced in terms of evaluating the course concepts.

sharing their knowledge

The professors have done a great job in sharing their knowledge in a very clear and concised manner.

undertand your competitors

bcg parts remained

The BCG parts remained the best parts, and it seems there was less heart and content put into this one albeit I did come away from it having learned a thing or two.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Flatbed Pricing Specialist $60k

Pricing & Business Analyst $60k

Associate Senior Pricing coordinator $61k

COPS Financial Analyst/Pricing Administrator $66k

Model Validation Derivative Pricing Validator $72k

Senior Pricing Specialist. $72k

Marketing Manager - Pricing Operations & Analysis $74k

Actuary - Pricing $80k

Actuarial Analyst - IFP Pricing $91k

Senior Volume Pro Pricing Analyst $108k

Senior Pricing and Valuation Analyst $111k

Senior Marketing Operation Manager/ Pricing & Profitability Manager $140k

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Rating 4.8 based on 14 ratings
Length 5 weeks
Effort 4 weeks of study, 2-4 hours per week
Starts Jul 3 (42 weeks ago)
Cost $79
From University of Virginia, BCG via Coursera
Instructors Jean Manuel Izaret, Ronald T. Wilcox, Thomas Kohler
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Leadership And Management

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