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Carl Sherwood

By undertaking this course, you will be immersed in economic concepts including elasticity calculation, elasticity of demand, market pricing, explicit and implicit costs, economic profit and mapping supply. You will explore the two distinct functions of market pricing and the concept of marginal cost, which is central to identifying the optimum production levels.

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By undertaking this course, you will be immersed in economic concepts including elasticity calculation, elasticity of demand, market pricing, explicit and implicit costs, economic profit and mapping supply. You will explore the two distinct functions of market pricing and the concept of marginal cost, which is central to identifying the optimum production levels.

Firms operating as a monopoly and others which operate in a monopolistic market are very different and you will learn what makes them different, the different market structures, and the production quantity for profit maximisation. With great practical examples, this course will ensure you understand the importance of different market structures, the impacts this will have on product pricing and the impact on a firm’s profitability.

This MOOC is part of the Professional Certificate in Microeconomics. We recommend that you explore the other two courses of the program, Principles of Microeconomics and Social Microeconomics. The program is based on a core microeconomics course taught on campus at The University of Queensland. Don't wait to enroll and begin learning from industry experts now!

If you are interested in pursuing economics further, UQx provides an accompanying Professional Certificate in Macroeconomics program running in parallel to this course. Building on your knowledge of microeconomics with this additional program will provide you with a strong foundation of economics.

Overall, this course is for everyone, whether you are studying at university, a career professional interested in expanding your economic knowledge, or simply curious about global economic behaviour and what influences it.

What's inside

Learning objectives

  • The concept of elasticity and elasticity of demand
  • Cost calculation, profit maximisation and supply curves
  • Examples of monopolistic competition and monopoly firms
  • Government intervention aimed at overcoming the economic inefficiencies to enhance economic surplus
  • Profit maximising output for a monopoly
  • The topics that are covered within this course include:

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines concepts fundamental to microeconomics, making it a solid foundational course
Courses are taught by industry experts and top academics, which could indicate highly relevant and up-to-date materials
Teaches students real-world applications for concepts, which can be highly useful
May not be useful for students outside of certain fields, such as economics or business
May require students to have some background knowledge in economics

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Principles of Microeconomics: Competitive Markets with these activities:
Read 'Microeconomics' by Pindyck and Rubinfeld
Gain a deeper understanding of microeconomic principles and real-world applications by reading this seminal textbook.
View Microeconomics on Amazon
Show steps
  • Obtain a copy of the book
  • Read and take notes on assigned chapters
  • Complete end-of-chapter exercises
Seek guidance from a tutor or mentor
Connect with a tutor or mentor to receive personalized guidance, clarify concepts, and improve your understanding.
Browse courses on Microeconomics
Show steps
  • Identify potential mentors or tutors
  • Reach out to mentors and schedule meetings
  • Prepare questions and actively engage in discussions
Explore Khan Academy microeconomics
Supplement your learning with interactive tutorials and videos from Khan Academy's microeconomics course.
Browse courses on Microeconomics
Show steps
  • Create a Khan Academy account
  • Identify relevant microeconomics topics
  • Follow tutorials and watch videos
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Utilize EdX tutorials
Enhance your understanding of core microeconomic concepts by following guided tutorials provided on EdX.
Browse courses on Microeconomics
Show steps
  • Identify relevant tutorials
  • Follow tutorials thoroughly
  • Take notes and ask questions
Join a study group
Engage with fellow students through study groups to discuss course material, ask questions, and enhance your understanding.
Browse courses on Microeconomics
Show steps
  • Find or create a study group
  • Establish meeting times and locations
  • Prepare for discussions and participate actively
Calculate elasticity and profit maximization
Strengthen your understanding and application of elasticity and profit maximization concepts
Browse courses on Profit Maximization
Show steps
  • Solve practice problems on elasticity calculation
  • Apply formulas and techniques to determine profit maximization levels
Engage in online quizzes
Test your knowledge and identify areas for improvement through online quizzes covering microeconomic topics.
Show steps
  • Find reliable quiz platforms
  • Take quizzes and review your performance
  • Identify areas for improvement
Understand different market structures
Explore different market structures, their characteristics, and implications for producers and consumers
Browse courses on Market Structures
Show steps
  • Watch video tutorials or read articles on market structures
  • Analyze real-world examples of different market structures
  • Discuss the advantages and disadvantages of various market structures
Solve economics exercises
Improve your problem-solving skills and solidify your grasp of economic concepts through practice exercises.
Show steps
  • Find practice exercises
  • Attempt to solve exercises independently
  • Review solutions and identify areas for improvement
Write a market analysis report
Demonstrate your understanding of market forces and economic principles by writing a comprehensive market analysis report.
Browse courses on Market Structures
Show steps
  • Choose an industry or market
  • Research and gather data
  • Analyze data and identify key trends
  • Formulate insights and recommendations
  • Write and submit your report

Career center

Learners who complete Principles of Microeconomics: Competitive Markets will develop knowledge and skills that may be useful to these careers:
Economist
Economists study the production, distribution, and consumption of goods and services. This course provides a strong foundation in microeconomics, which is essential for understanding the economic factors that influence the allocation of resources and the distribution of income. By completing this course, you will gain the skills and knowledge necessary to analyze economic data, develop economic models, and make policy recommendations. The concepts of elasticity, market pricing, and profit maximization covered in this course are directly applicable to the work of Economists.
Business Analyst
Business Analysts identify and solve business problems by analyzing data and developing recommendations. This course provides a strong foundation in microeconomics, which is essential for understanding the economic factors that influence business decisions. By completing this course, you will gain the skills and knowledge necessary to gather and analyze data, identify business problems, and develop solutions. The concepts of elasticity, market pricing, and profit maximization covered in this course are directly applicable to the work of Business Analysts.
Operations Research Analyst
Operations Research Analysts use mathematical and statistical techniques to solve business problems. This course provides a strong foundation in microeconomics, which is essential for understanding the economic factors that influence the efficiency and effectiveness of business operations. By completing this course, you will gain the skills and knowledge necessary to develop and implement mathematical models, analyze data, and make recommendations to improve business operations. The concepts of elasticity, market pricing, and profit maximization covered in this course are directly applicable to the work of Operations Research Analysts.
Management Consultant
Management Consultants help businesses improve their performance by providing advice on strategy, operations, and finance. This course provides a strong foundation in microeconomics, which is essential for understanding the economic factors that influence business decisions. By completing this course, you will gain the skills and knowledge necessary to analyze business problems, develop solutions, and implement recommendations. The concepts of elasticity, market pricing, and profit maximization covered in this course are directly applicable to the work of Management Consultants.
Financial Analyst
Financial Analysts analyze financial data to make investment recommendations. This course provides a strong foundation in microeconomics, which is essential for understanding the economic factors that influence the performance of companies and the value of investments. By completing this course, you will gain the skills and knowledge necessary to analyze financial statements, make investment recommendations, and manage investment portfolios. The concepts of elasticity, market pricing, and profit maximization covered in this course are directly applicable to the work of Financial Analysts.
Product Manager
Product Managers are responsible for the development and management of products. This course provides a strong foundation in microeconomics, which is essential for understanding the economic factors that influence product demand and profitability. By completing this course, you will gain the skills and knowledge necessary to define product specifications, manage product development teams, and launch new products. The concepts of elasticity, market pricing, and profit maximization covered in this course are directly applicable to the work of Product Managers.
Quantitative Analyst
Quantitative Analysts use mathematical and statistical techniques to analyze financial data and make investment recommendations. This course provides a strong foundation in microeconomics, which is essential for understanding the economic factors that influence financial markets and investment decisions. By completing this course, you will gain the skills and knowledge necessary to analyze financial data, develop financial models, and make investment recommendations. The concepts of elasticity, market pricing, and profit maximization covered in this course are directly applicable to the work of Quantitative Analysts.
Risk Analyst
Risk Analysts identify and assess risks to businesses and develop strategies to mitigate those risks. This course provides a strong foundation in microeconomics, which is essential for understanding the economic factors that influence risk. By completing this course, you will gain the skills and knowledge necessary to identify and assess risks, develop risk mitigation strategies, and make recommendations to businesses on how to manage risk. The concepts of elasticity, market pricing, and profit maximization covered in this course are directly applicable to the work of Risk Analysts.
Marketing Manager
Marketing Managers develop and implement marketing campaigns to promote products and services. This course provides a strong foundation in microeconomics, which is essential for understanding the economic factors that influence consumer behavior and the effectiveness of marketing campaigns. By completing this course, you will gain the skills and knowledge necessary to develop marketing plans, manage marketing budgets, and measure the return on investment for marketing activities. The concepts of elasticity, market pricing, and profit maximization covered in this course are directly applicable to the work of Marketing Managers.
Market Research Analyst
Market Research Analysts gather, analyze, and interpret data to understand market trends and customer behavior. This course provides a strong foundation in microeconomics, which is essential for understanding the economic factors that influence market demand and supply. By completing this course, you will gain the skills and knowledge necessary to conduct market research studies, analyze data, and make recommendations to businesses on how to improve their marketing strategies. The concepts of elasticity, market pricing, and profit maximization covered in this course are directly applicable to the work of Market Research Analysts.
Data Analyst
Data Analysts gather, clean, and analyze data to identify trends and patterns. This course provides a strong foundation in microeconomics, which is essential for understanding the economic factors that influence data analysis and interpretation. By completing this course, you will gain the skills and knowledge necessary to collect and analyze data, identify trends, and make recommendations based on data insights. The concepts of elasticity, market pricing, and profit maximization covered in this course are directly applicable to the work of Data Analysts.
Computer Scientist
Computer Scientists research and develop new computing technologies. This course may be helpful for Computer Scientists who want to gain a better understanding of the economic factors that influence the development and adoption of new technologies. The concepts of elasticity, market pricing, and profit maximization covered in this course can help Computer Scientists make more informed decisions about research and development priorities.
Mathematician
Mathematicians develop and apply mathematical theories and techniques. This course may be helpful for Mathematicians who want to gain a better understanding of the economic applications of mathematics. The concepts of elasticity, market pricing, and profit maximization covered in this course can help Mathematicians make more informed decisions about research and teaching priorities.
Statistician
Statisticians collect, analyze, and interpret data to provide insights into various fields. This course may be helpful for Statisticians who want to gain a better understanding of the economic applications of statistics. The concepts of elasticity, market pricing, and profit maximization covered in this course can help Statisticians make more informed decisions about data collection, analysis, and interpretation.
Software Engineer
Software Engineers design, develop, and maintain software applications. This course may be helpful for Software Engineers who want to gain a better understanding of the economic factors that influence the development and adoption of software applications. The concepts of elasticity, market pricing, and profit maximization covered in this course can help Software Engineers make more informed decisions about product design, pricing, and marketing.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Principles of Microeconomics: Competitive Markets.
This popular microeconomics textbook that covers the basics of the subject, including elasticity, market pricing, and profit maximization.
This more advanced microeconomics textbook that covers a wide range of topics, including game theory, information economics, and behavioral economics.
Explores the relationship between economics and happiness.
Provides an overview of the economics of health and healthcare.

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