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Carl Sherwood

Recent global economic and non-economic events have highlighted the importance of informed and well reasoned decision making of resource allocation and efficiency. This course focuses on how decision making units within the economy (e.g. consumers, firms, government departments) make choices and how choices can be made in a way that makes best possible use of limited available resources. Since life is in large part about making choices, this course will help you to understand why the world is the way it is, and in so doing, shed light on how it might be changed for the better.

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Recent global economic and non-economic events have highlighted the importance of informed and well reasoned decision making of resource allocation and efficiency. This course focuses on how decision making units within the economy (e.g. consumers, firms, government departments) make choices and how choices can be made in a way that makes best possible use of limited available resources. Since life is in large part about making choices, this course will help you to understand why the world is the way it is, and in so doing, shed light on how it might be changed for the better.

Firstly the course equips you to think and see the world like an economist. Topic areas include advancing your knowledge in comparative advantage and opportunity cost. The next area, supply and demand, focuses on how choices are made in a market system and how an economic system coordinates many rational choices of self-interested decision-makers. You will explore the application of economic theory and economic efficiency of competitive markets, as well as consumer and producer surplus and deadweight loss.

This MOOC is part of the Professional Certificate in Microeconomics. We recommend that you explore the other two courses of the program, Competitive and Imperfectly Competitive Markets and Social Microeconomics. The program is based on a core microeconomics course taught on campus at The University of Queensland. Don't wait to enroll and begin learning from industry experts now!

If you are interested in pursuing economics further, UQx provides an accompanying Professional Certificate in Macroeconomics program running in parallel to this course. Building on your knowledge of microeconomics with this additional program will provide you with a strong foundation of economics.

Overall, this course is for everyone, whether you are studying at university, a career professional interested in expanding your economic knowledge, or simply curious about global economic behaviour and what influences it.

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Learning objectives

  • The topics that are covered within this course include:
  • Real world examples of comparative advantage and opportunity cost
  • Economic methodologies and rules that help individuals make rational choices
  • Supply and demand theory and practical application is thoroughly explored
  • How rational choices are made and the role of economic cost benefit analysis

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops and strengthens foundational economic principles, including comparative advantage and opportunity cost
Provides a strong foundation for understanding economic markets, including supply and demand
Taught by industry experts, including Carl Sherwood, providing access to real-world perspectives
Introduces economic methodologies and rules to aid in rational decision-making

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Principles of Microeconomics: An Economist Way of Thinking with these activities:
Economics Book Review
Reviewing this seminal textbook will reinforce the course topics, enhance foundational economic principles, and lay a solid foundation for the course.
Show steps
  • Read through each chapter
  • Create a concept summary
  • Solve end-of-chapter exercises
Consumer and Producer Surplus Exercises
Solving practice exercises on consumer and producer surplus will strengthen analytical skills, enhance understanding of market efficiencies, and solidify the concepts.
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Show steps
  • Review the concept of consumer and producer surplus
  • Solve a variety of practice problems
  • Analyze the results and identify patterns
Competitive Advantage in Practice
Exploring real-world examples of competitive advantage will provide practical context, solidify theoretical concepts, and foster critical thinking.
Browse courses on Comparative Advantage
Show steps
  • Research case studies of companies or countries utilizing comparative advantage
  • Analyze the factors contributing to their success
  • Evaluate the impact of competitive advantage on the global economy
Five other activities
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Supply and Demand Graphing Project
Creating visual representations of supply and demand graphs will deepen understanding of market dynamics, equilibrium prices, and market outcomes.
Browse courses on Supply and Demand
Show steps
  • Select a specific market or industry
  • Gather data on supply and demand factors
  • Plot the supply and demand curves
  • Analyze the graph and identify the equilibrium point
Economic News Analysis Binder
Compiling economic news articles will provide up-to-date insights, enhance analytical skills, and promote critical engagement with current events.
Show steps
  • Regularly collect and organize news articles on economic topics
  • Summarize the key points and economic concepts covered
  • Reflect on the implications and connect it to the course material
Market Analysis and Economic Decision-Making
Engaging in peer discussions on market analysis and decision-making will foster critical thinking, enhance communication skills, and encourage diverse perspectives.
Show steps
  • Prepare a presentation on a specific market or industry
  • Present the analysis to the group
  • Participate in group discussions and provide feedback
Macroeconomics Simulation Workshop
Participating in a macroeconomics simulation workshop will provide hands-on experience in economic modeling, policy analysis, and decision-making.
Browse courses on Macroeconomics
Show steps
  • Attend a workshop led by industry experts
  • Work in teams to simulate economic scenarios
  • Analyze the results and make policy recommendations
Microeconomics in Action
Volunteering with organizations applying microeconomic principles will provide practical experience, foster social responsibility, and bridge theory with real-world impact.
Browse courses on Microeconomics
Show steps
  • Research organizations working in areas related to microeconomics
  • Identify a suitable volunteering opportunity
  • Apply economic principles to address real-world challenges

Career center

Learners who complete Principles of Microeconomics: An Economist Way of Thinking will develop knowledge and skills that may be useful to these careers:
Economist
Economists study how societies allocate scarce resources. They analyze data to understand economic trends and make recommendations for how to improve economic outcomes. This course can help you develop the critical thinking and analytical skills needed to succeed in this role. You will learn how to use economic models to understand how markets work and how government policies can affect the economy.
Market Researcher
Market researchers study market trends and consumer behavior to help businesses make informed decisions. They collect and analyze data to understand what consumers want and need. This course can help you develop the research and analytical skills needed to succeed in this role. You will learn how to use economic models to understand how markets work and how consumer behavior can be influenced.
Financial Analyst
Financial analysts study financial data to make recommendations for investments. They analyze companies, industries, and economies to identify opportunities and risks. This course can help you develop the analytical and problem-solving skills needed to succeed in this role. You will learn how to use economic models to understand how financial markets work and how to make sound investment decisions.
Management Consultant
Management consultants help businesses improve their performance. They analyze business operations and make recommendations for how to improve efficiency and profitability. This course can help you develop the analytical and problem-solving skills needed to succeed in this role. You will learn how to use economic models to understand how businesses operate and how to make sound management decisions.
Data Analyst
Data analysts collect, clean, and analyze data to help businesses make informed decisions. They use statistical and programming skills to identify trends and patterns in data. This course can help you develop the analytical and problem-solving skills needed to succeed in this role. You will learn how to use economic models to understand how data can be used to make better decisions.
Operations Research Analyst
Operations research analysts use mathematical and analytical techniques to solve business problems. They work with businesses to improve efficiency and profitability. This course can help you develop the analytical and problem-solving skills needed to succeed in this role. You will learn how to use economic models to understand how businesses operate and how to make sound decisions.
Quantitative Analyst
Quantitative analysts use mathematical and statistical models to make investment decisions. They work with hedge funds, investment banks, and other financial institutions to identify opportunities and risks. This course can help you develop the analytical and problem-solving skills needed to succeed in this role. You will learn how to use economic models to understand how financial markets work and how to make sound investment decisions.
Risk Analyst
Risk analysts assess and manage risks for businesses and organizations. They identify potential risks and develop strategies to mitigate them. This course can help you develop the analytical and problem-solving skills needed to succeed in this role. You will learn how to use economic models to understand how risks can be identified and managed.
Policy Analyst
Policy analysts research and analyze public policy issues. They develop recommendations for how to improve public policy and programs. This course can help you develop the analytical and problem-solving skills needed to succeed in this role. You will learn how to use economic models to understand how government policies can affect the economy and society.
Urban Planner
Urban planners design and plan the use of land in cities and towns. They work with communities to create sustainable and livable environments. This course can help you develop the analytical and problem-solving skills needed to succeed in this role. You will learn how to use economic models to understand how land use can affect communities and how to make sound planning decisions.
Transportation Planner
Transportation planners plan and design transportation systems. They work with communities to create efficient and sustainable transportation networks. This course can help you develop the analytical and problem-solving skills needed to succeed in this role. You will learn how to use economic models to understand how transportation systems can affect communities and how to make sound planning decisions.
Environmental Economist
Environmental economists study the economic effects of environmental policies and regulations. They work with governments and businesses to develop policies that protect the environment and promote economic growth. This course can help you develop the analytical and problem-solving skills needed to succeed in this role. You will learn how to use economic models to understand how environmental policies can affect the economy and the environment.
Actuary
Actuaries use mathematical and statistical models to assess and manage risks. They work with insurance companies, pension funds, and other financial institutions to develop products and services that protect against financial risks. This course can help you develop the analytical and problem-solving skills needed to succeed in this role. You will learn how to use economic models to understand how risks can be identified and managed.

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Principles of Microeconomics: An Economist Way of Thinking.
This popular textbook introduces the field of Microeconomics and has been praised for clearly presenting theoretical economic viewpoints and their application in practical scenarios. It covers a wide range of topics, including market equilibrium, consumer choice, producer theory, market structures, and game theory. It also includes various real-world examples to help students make connections between economics and the real world.
If you need additional or supplemental help with some of the mathematical concepts that underlie models in microeconomics, this book will be of good use to you. Ranging from beginner to advanced topics, it covers all the different areas that can be used in microeconomics and provides plenty of real-world examples to aid understanding. A complete understanding of mathematics is needed to fully grasp all that microeconomics has to offer.
A best-selling introductory microeconomics textbook that is known for its clear explanations and engaging writing style. It covers the core principles of the field, including supply and demand, consumer choice, firm behavior, and market equilibrium.
Game theory is used pervasively in microeconomics, and this textbook is one way to get started in game theory. It assumes knowledge of basic probability theory, calculus, and linear algebra.
Aimed at undergraduate students and assumes no prior background in economics or mathematics. It provides a valuable introduction to the mathematical tools that are used in economics, including calculus, linear algebra, and probability theory.
Behavioral economics incorporates psychology into economics to present a more realistic model of decision-making, which may help you better understand the behaviors that underlie supply and demand.
Popular introduction to economics that uses real-world examples to illustrate economic principles.
If you are looking for an introductory microeconomics textbook that is accessible without assuming a mathematical background, this textbook is one to consider. It covers the key principles of microeconomics, including supply and demand, consumer choice, firm behavior, and market equilibrium.

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