The Business of Learning Second Edition

Are Your Corporate Learning Dollars Maximizing Bottom-Line Results?

Over half a billion dollars are spent annually on corporate learning, but are those dollars being spent wisely to improve not only individual performance but also delivering on the highest priority goals of the organization?

Many companies see learning as strictly an expense. Unless the learning is well aligned to an organization’s key goals, it can become an easy target for cutbacks. Managed well, the learning function can become an indispensable, strategic partner with a significant impact on an organization’s goals. Managed poorly, learning will be viewed as a cost with questionable value and little connection to the organization’s goals or success.

The Business of Learning will provide your VP of Learning and management team

with the tools necessary to make learning a strategic and powerful contributor to your corporate success.

You will learn:

· The importance of strategic alignment and how to achieve it

· How to develop a business case and to create a business plan for learning

· Fifteen specific steps for running an effective learning business

· How to manage the metrics, evaluations, and disciplined execution to support your plan

· How to maximize impact to the bottom line for the investment made

The Business of Learning is like an MBA in a box for management team members interested in building an incredible resource in their organization. Included are tools and examples for every key concept and much more:

· Step-by-step instructions

. Coaching advice for managers

· To-do lists and reading guides.

. Common objections and how to mitigate them

· A complete sample business plan to guide your own development