Never Be Closing
A new way of thinking about selling that benefits both the seller and the client
Sell Better expands on the principles of Tim Hurson’s first book, Think Better, to teach salespeople how to improve their results using a simple, repeatable framework.
This isn’t a book full of mundane tactics for cold-calling or closing a deal. This is a problemsolving approach that includes provocative ideas, such as . . .
• AIM, a conversational tool that drills down to the deepest needs of clients. • Three Act Structure, a powerful way to design, conduct, and chart sales conversations. • Know Wonder, a research tool to help you find exactly what you need, when you need it. • Q-Notes, a unique note-taking template that helps you structure better meetings.
Sell Better offers business people a set of tools to pull apart their current techniques, analyze them, and reassemble them to help their clients and build mutually productive relationships.
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