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The Dentsu Way

Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency

Kotaro Sugiyama and Tim Andree

This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields Introduces ten case studies of successful campaigns, which have won international advertising awards at ...

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The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency

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The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency

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Length: 240 pages

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