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Practical Guide to Comparative Advertising

Ruth M. Corbin, Tom Jirgal, David Mallen, and Christine A. Van Dongen

... Sensory evaluation practices. 4th ed. San Diego, CA: Elsevier/Academic Press; 2012. 4. Mishra H, Corbin R. Online surveys in intellectual property litigation: Doveryai No Proveryai. Trademark Reporter 2017;107. 5. Meilgaard M, Civille GV, ...

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Practical Guide to Comparative Advertising: Dare to Compare

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Length: 192 pages

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