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故事经济学

（美）罗伯特·麦基 and （美）托马斯·格雷斯

本书通过将可口可乐与红牛、IBM、谷歌、苹果等将故事方案转化为行动的或成功或失败的案例分析，使读者了解如何正确将故事的拉动力量融入市场营销、品牌、广告和销售中，通过 ...

Available editions

(中文) Story Economics (Hollywood screenwriter Godfather Robert McGee's latest masterpiece. a business strategy is a story that hasn't happened yet)(Chinese Edition)

Hardcover

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Length: 277 pages

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