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Brand Failures

Matt Haig

3.6

Based on 583 ratings

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""This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book."" -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Kindle Edition

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Hardcover

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time (Paperback) - Common

Paperback

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Length: 276 pages

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