Branding Your Business for Growth
Do you and your team struggle to effectively identify and communicate the uniqueness and value of your business?
Are you frustrated that your sales presentations, proposals, websites and marketing campaigns are unoriginal, boring or lack meaningful substance?
Do your potential buyers perceive your business in ways that are outdated, incomplete, or inaccurate?
Then you’re in need of an effective and powerful brand strategy, and I’m here to help you create it.
I’ve been helping many different types of organizations successfully develop and evolve their brands for decades. My systematic, proven approach for developing your Authentic Brand Blueprint will help set your business apart and drive growth, just as it has for them.
You may have already discovered that there are many brand strategists out there, and they have some similarities and some differences in their brand strategy approaches. Most approaches consist of various components that come together as one holistic strategy – mine included.
The true difference lies in which components your strategy includes, along with the processes and techniques you use for developing them.
You’ll be delighted with my Authentic Brand Blueprint approach, which I teach in this course, because it:
· Incorporates a comprehensive set of best-practice branding components
· Differentiates your business in authentic, meaningful, and relevant ways
· Brings focus, richness and depth to your brand identity
· Integrates your brand and culture because, when it comes down to it, they are one.
· Serves as a strategic compass to guide more effective marketing, sales, team alignment, and growth planning
My processes for developing each component are equally effective. Too many companies mistakenly just make up what they think sounds good for their brand strategy components or, even worse, expect an outsider writer to make it up. That only results in shallow, disingenuous brand strategies that don’t drive sustainable growth.
It takes more time and effort than that to develop an effective brand strategy that will truly help move your business forward on multiple levels.
The processes I teach for creating the 10 components of your Authentic Brand Blueprint are structured for efficiency and are easy, interesting, and enjoyable to implement. They result in an authentic and effective brand strategy because they entail:
· introspective thinking and dreaming with focused minds and open hearts
· meaningful insights from team members and your markets
· group collaboration that enables new perspectives and ideas to emerge
· focusing and refining so that every component meets its purpose with clarity and crispness
This is a hands-on, action-focused, get-it-done brand strategy course. With crystal clear explanations, a lot of diverse examples, expert insights, and specific how-to guidance, it includes everything you need to know to successfully develop your Authentic Brand Blueprint.
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Rating | 4.7★ based on 94 ratings |
---|---|
Length | 2 total hours |
Starts | On Demand (Start anytime) |
Cost | $12 |
From | Udemy |
Instructors | Eli Natoli, Jenny Young |
Download Videos | Only via the Udemy mobile app |
Language | English |
Subjects | Business |
Tags | Marketing Branding |
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What people are saying
easy to follow
Easy to follow, great tips.
Her Authentic Brand Blueprint uses a systematic approach that is extremely well thought out and easy to follow, thus making what can be a very painful process much easier.
This is an easy to follow and overall great course so far.
Jenny Young does a great job of using real-life examples and easy to follow processes.
The Instruction is clear and understandable Really happy that I took this course...the instructor has expert knowledge of the topic and explains things in a way that is easy to follow and grasp.
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so far
So far, seems like a lot of great knowledge wrapped up in this course.
The course so far has enabled me to have a clearer view of what a brand really is.
Merci It’s been great so far.
So far better than I expected!
so far I'm loving it...
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found this course
As a brand manager, I found this course very useful.
Even though I am experienced in creating brand strategies, I found this course excellent.
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authentic brand
A fantastic course that clearly outlines what is required to establish an authentic brand and how to obtain it.
No matter what kind of business you have, this course provides the "how to" arrive at an authentic brand strategy that sets you a part from competitors.
She gave me ideas for how to connect more deeply with my customers by developing my authentic brand blueprint.
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highly recommend
I highly recommend it!
I highly recommend it to people who want to enhance their skills and knowledge.
Highly recommended.
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small businesses
But it was still worth my money and time :) I recommend it for start-ups or small businesses and also brand designers, who want to apply a little bit of strategy in their work (like me) :) A helpful course that provided me with some key nuggets to leverage with building a brand strategy.
It provides a clear guide for small businesses to create a unique, workable brand strategy.
Thank you so much, It was really helpful for my business If you want a solid understanding of branding with great examples to go along with it, just buy this course I own a web design company, and although I have always been an advocate for small businesses having a brand strategy, I have had trouble creating my own despite my vision being in place.
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exactly what
This course is exactly what I need to do it for myself - detailed, easy to understand, and gives me confidence that with this guidance I can do it myself.
This course offers exactly what I need -- practical, "how to" information and real world examples.
Good course, exactly what I was looking for.
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jenny young
Jenny Young’s calm voice and methodical approach takes the guesswork out of developing a brand.
Thank you, Jenny Young!
my clients
I am looking forward to follow on your next courses:) As a marketing writer, I'm always looking for new ways to help my clients understand the components of creating their brand so that the collateral I create achieves their goals.
I will be recommending it to my clients and I know it will help them tremendously.
I will pass this along to my clients to learn about Branding Strategy.
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`` how
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Brand Strategy Production Coordinator $53k
Brand Strategy + Copy $65k
Operations Coordinator, NBC Account, Brand Strategy $70k
Brand Strategy/Copywriter $74k
Global Head Marketing and Brand Strategy $75k
Marketing Manager - Brand Strategy & Planning Lead $82k
Project Manager - Global Brand Strategy $87k
Associate Brand Strategy Consultant $88k
Associate Global Co-Head, Brand and Content Strategy $102k
Brand Strategy and Marketing Consulting $104k
Senior Manager, Brand Marketing & Social Media Strategy $111k
Strategy and M&A $126k
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Rating | 4.7★ based on 94 ratings |
---|---|
Length | 2 total hours |
Starts | On Demand (Start anytime) |
Cost | $12 |
From | Udemy |
Instructors | Eli Natoli, Jenny Young |
Download Videos | Only via the Udemy mobile app |
Language | English |
Subjects | Business |
Tags | Marketing Branding |
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