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The Behavior Gap

Carl Richards

We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational." -From The Behavior Gap Why do we lose money?

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The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money

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(Pусский) Психология инвестирования: Как перестать делать глупости со своими деньгами (The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money) (Russian Edition)

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Length: 240 pages

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