Save for later

Behavioral Finance

We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices. But in certain circumstances, these shortcuts lead to predictable errors – predictable, that is, if we know what to watch out for. Did you know, for example, that we are naturally biased towards selling investments that are doing well for us, but holding on to those that are doing poorly? Or that we often select sub-optimal insurance payment plans, and routinely purchase insurance that we don’t even need? And why do so many of us fail to enroll in our employer’s corporate retirement plans, even when the employer offers to match our contributions? Behavioral finance is the study of these and dozens of other financial decision-making errors that can be avoided, if we are familiar with the biases that cause them. In this course, we examine these predictable errors, and discover where we are most susceptible to them. This course is intended to guide participants towards better financial choices. Learn how to improve your spending, saving, and investing decisions for the future.

Get Details and Enroll Now

OpenCourser is an affiliate partner of Coursera.

Get a Reminder

Send to:
Rating 4.1 based on 261 ratings
Length 4 weeks
Starts Aug 24 (5 weeks ago)
Cost $49
From Duke University via Coursera
Instructor Emma Rasiel
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Finance Business Strategy

Get a Reminder

Send to:

Similar Courses

What people are saying

behavioral finance

It was a good introductory course on behavioral finance.

I am new to this coursera and i took my first course as Behavioral Finance.I learnt many things in it.I came to know various knowledge about Behavioral Finance.

It was an awesome experience and the course was really informative and has helped me in understanding the concepts of Behavioral Finance.

My first foray into behavioral finance and I am very interested and ready now to dig deeper into the subject.

it is a brill course which is interesting and full of magic Overall, it summaries all the concepts you need in behavioral finance.

Very useful especially as an introduction to Behavioral Finance.

it helped me to built up my basic knowledge of behavioral finance through very effective and attractive movies and interesting reading stuffs as well as testing which I had to review my notes and research to think it over.

Read more

decision making

One will get to know about many hidden biases, which play a crucial role in their decision making.

As a long time investor, I found this course is very helpful to get to learn how psychology affects our decision making everyday.

Highly recommend to anyone to can accept the fact the behavior and biases play a major role in our financial decision making process.

Will help create a strong platform for the human decision making bias and behavioral aspects on decision making.

The course covers the basic foundations of behavioral finance, especially prospect theory and various cognitive biases that negatively influence our decision making in financial affairs.

Very useful not only to money matters, but for life in general and decision making.

Read more

so much

Muito útil Interesting course, nevertheless, many concepts find very useful definition, only as the replies to the quizz.Same thing for the last quizz which explains the different biases during "bubbles", but do not give advices on how to bypass them Generally it's a fantastic online course, which gives me so much insight to an area I have previously unaware of.

Thank you so much!

It's challenging enough to keep you interested but not so much so as to make you feel out of depth and despaired.

Thank Coursera so much.

This is even worse because for many questions, I wasn't 100% sure about the answer and was doubting between multiple answers (for both those where I answered right and wrong).The material as such is very interesting but it could have been so much better.

Read more

reading material

The reading material is excellence having provided tons of case studies that we all can benefit from.

The course was very interesting; both the lectures and reading materials provided were useful and helped clarify a few concepts.

I did feel there were a lot of things in the quizzes that were not covered in the reading material and videos.

The reading material is quite a lot and sometimes it seems like more pencilled notes for a lecture that a real "manual", that is worth to have for study but also as a valuable take away after the course.

If I may I suggest to split the course in 4/5 weeks (so to dilute a bit the assimilation), to structure a bit more the reading material (as a quick manual more than supporting slides) and to set more exercises to learn fast connecting biases with real examples or cases.

Amazingly designed to understand behavioral Finance Week 3's lecture and reading materials are inadequate for preparing for the week 3 quiz.

Read more

recommend this course

I would recommend this course to my friends as well.

Recommend this course for any investment professional or amateur to learn about the most common pitfalls in investing The course is insightful, very easy to understand which helps in understanding the concepts.

Nevertheless, I highly recommend this course.

I definitely would not recommend this course.

I really like the material and I plan on taking another class on Behavioral Finance, though I can not recommend this course as a the best option.

Read more

enjoyed the course

I enjoyed the course, and the instructors were first rate, but there's some serious infrastructural improvements need to make your roadways way more passable.

I enjoyed the course.

I would like to thank Dr Rasiel for the contents of this course.Recommendations for improvement:-Create a single sheet defining the biases contained in the course for easy reference.-Add more examples and retrospectives that explain the similarities and differences between the biases.Overall, I really enjoyed the course and look forward to additional courses on Behavioral Finance.

I enjoyed the course and the materials -the lectures were very good.

overall I enjoyed the course and feel more confident in my investing!

Read more

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Write a review

Your opinion matters. Tell us what you think.

Rating 4.1 based on 261 ratings
Length 4 weeks
Starts Aug 24 (5 weeks ago)
Cost $49
From Duke University via Coursera
Instructor Emma Rasiel
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Finance Business Strategy

Similar Courses

Sorted by relevance

Like this course?

Here's what to do next:

  • Save this course for later
  • Get more details from the course provider
  • Enroll in this course
Enroll Now