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Business Essentials

David Vance

... negotiation design.22 Change the BATNA Enhance your BATNA and make the other party's BATNA worse. Insurance ... Lax, David A. and James K. Sebenius. 2003. “3-D Negotiation: Playing the Whole Game,” Harvard Business Review. Nov. pp.65-74.

Business Review. Nov. pp.65-74.

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Business Essentials

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Length: 425 pages

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