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The Professional Product Owner

Don McGreal and Ralph Jocham

Define success from the “outside in,” using external customer-driven measurements to guide development and maximize value Bring empowerment and entrepreneurship to the Product Owner’s role, and align everyone behind a shared business ...

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The Professional Product Owner: Leveraging Scrum as a Competitive Advantage

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The Professional Product Owner: Leveraging Scrum as a Competitive Advantage

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Length: 421 pages

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