OpenCourser
Learn skills that shape your future
Visit OpenCourser.com
Análisis de algunos de los casos más importantes de servicio al cliente en América Latina
El servicio es fundamental para asegurar la fidelidad de los clientes. Sin embargo, este razonamiento no parece favorecer la experiencia de los usuarios, que a diario deben enfrentarse con situaciones donde la amabilidad, el respeto y la celeridad no sobresalen. ¿Por qué es tan difícil prestar un buen servicio?
En este libro los autores destacan las estrategias en servicio al cliente que han llevado a cabo 7 compañías en América Latina y revelan los secretos de por qué se convirtieron en referentes de buen servicio en el mundo. El restaurante Andrés Carne de Res, el Helm Bank y la cadena de Almacenes La 14, en Colombia; la cadena de hamburguesas peruana Bembos; la distribuidora de combustibles de Chile, Copec; 123Seguro, de Argentina, y el hotel Rosewood San Miguel de Allende, en México, son las empresas exaltadas, gracias a que sus servicios se enfocaron en los clientes y no en la búsqueda desenfrenada de utilidades.
Save
Protected by Amazon A-to-z Guarantee & generous return policies
Every book purchase is protected by the Amazon A-to-z Guarantee. This guarantee covers both the condition of your book and its timely delivery, providing full buyer protection whether you purchase directly from Amazon or from third-party marketplace sellers.
Generous 30-day return policy on physical books. Amazon makes returns effortless with self-service return labels, drop-off at thousands of local locations (Kohl's, Whole Foods, UPS Stores), and free return shipping on eligible book purchases.
Maximize your savings with competitive pricing, deep discounts on new and used marketplace copies, bundled textbook rentals, and exclusive member savings through Amazon Prime with free fast delivery.
Read your way across versatile digital and physical formats: instant delivery via Kindle eBooks, unlimited reading with a Kindle Unlimited subscription, audiobook listening with Audible (often featuring a 30-day free trial), or traditional paperback and hardcover editions.
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
