今の時代のマーケティングが、基本からしっかりわかる!すでにマス・マーケティングの時代は終わって久しい。これからは、自社あるいは自社製品を知らしめるために大枚をはたいて広告宣伝するのではなく、お客さんのほうから「見つけだされる」ことが重要だ。WEBを利用してのマーケティングが主流になりつつある今、知っておかなくては取り残される、お金ではなく、知恵を使って「見つけだされる」ための秘策を満載。アマゾンキンドルで大評判を博した「INBOUND MARKETING REVISED&UPDATED」、待望の日本語版。
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