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Mass Communication Theories

Melvin L. DeFleur and Margaret H. DeFleur

... DeFleur, Theories of Mass Communication, 2nd ed. (New York: David McKay Company, 1970), pp. 129–139. 2.James Bryce ... Reader in Public Opinion and Communication, 2nd ed. (New York: Free Press, 1966), p. 466. 8.James W. Dearing and ...

and ...

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Mass Communication Theories: Explaining Origins, Processes, and Effects

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Mass Communication Theories: Explaining Origins, Processes, and Effects

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Length: 381 pages

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