International Communication and East Asian Affairs (1) from Coursera

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Syllabus

International Communication: An Introduction

This is the first lecture in this series of course, offering learners an introduction to international communication and the recent issues in Taiwan. This lecture will provide learners the basic understanding of international communication, including the definition, history and key issues of current international communication. Then we will delve into special topics on digital technology and global information flow, including citizen journalism and disinformation and social responses in Taiwan. By the end of this course, learners will have gained a profound understanding of these evolving concepts and recent development of international communication and important issues in Taiwan.

International news flow

This is the second lecture in this series of course, offering learners an in-depth understanding of the media landscape in both authoritarian and democratic countries and exploring the theoretical foundations of international communication. In this lecture, we will delve into how media theories interpret the historical and current roles played by news agencies, social media, and national media. Furthermore, we will closely examine their interaction with globalization, specific political systems, and international media. By the end of this course, you will have gained a profound understanding of these evolving concepts and their significant impact on today's media landscape. The lecture is also presented in a form of speech given by our three speakers, Thompson Chau, Chris Buckley and Phil Smith, on September 18th, 2023. The speakers will talk about their analysis and perspectives on how politics and civil society can interact within the realm of journalism, as well as the challenges or risks journalists might encounter in authoritarian countries. And at last, they would also give assessment on how the media in Taiwan is doing and what can media workers do to improve.

Media Transformation, Platformization, and Cultural Identity in Global Communication: A Critical Perspective

This module offers an in-depth exploration of the dynamic interplay between media transformation, platformization, and their influence on cultural identity within the sphere of global communication. Designed for students and professionals keen on understanding the complexities of contemporary media, this module provides a critical perspective on how digital technology and the rise of platforms are reshaping the way we communicate, perceive, and engage with media. Through a series of structured modules, participants will examine the evolution from traditional media to digital platforms, analyze the effects of media convergence and digitization, and explore how these changes impact cultural identities across the globe. The course blends theoretical knowledge with practical case studies, providing a comprehensive understanding of the current media landscape.

Nation Branding Through International Communication

This module begins with an exploration of branding principles and then focuses on Taiwan as a compelling case study of nation branding. In this module, learners will explore the intricate dynamics of nation branding, using Taiwan's experiences to illustrate broader concepts applicable to nations worldwide. Throughout this module, learners will delve into the fundamentals of nation branding. Specifically, learners will gain a comprehensive understanding of the multifaceted nature of nation branding by exploring the strategies employed by countries to enhance their visibility, attract investment, and foster diplomatic relations on the global stage. While Taiwan serves as a focal point for analysis, our discussions will extend beyond its borders to encompass universal principles and strategies in nation branding. Whether learners are interested in diplomacy, marketing, or international relations, this module offers a nuanced perspective on the role of communication in shaping national identities and perceptions.

Final Assessment

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Provides a brief overview of Taiwan's international communication system and its evolution in recent years

Covers a range of topics related to international communication, including media technology and media transformation, cultural identity, and nation branding

Taught by instructors from the Graduate Institute of Journalism at National Taiwan University and Radio Taiwan International, who are experts in the field of international communication

Includes video lectures, discussions, and case studies to provide a variety of learning experiences

Provides an opportunity to learn about the latest trends in international communication and their impact on Taiwan and the Asian region

May be suitable for students and professionals interested in international communication, journalism, or Asian affairs

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in International Communication and East Asian Affairs (1) with these activities:

Read 'International Communication: Media, Culture, and Globalization'

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This book provides a comprehensive overview of international communication, covering key concepts, theories, and case studies. Reading it will supplement your understanding of the course material.

View Global Hollywood 2 on Amazon

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Read and summarize the key chapters related to the course topics
Identify and analyze the main arguments presented in the book

Discuss Cultural Identity and National Branding Strategies

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Engaging in peer discussions on cultural identity and national branding strategies will broaden your perspectives and deepen your understanding of how these concepts shape international communication.

Browse courses on Cultural Identity

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Form study groups with classmates
Research and present on different national branding strategies
Discuss the impact of cultural identity on the perception of a nation's brand

Analyze International News Flows in Different Political Contexts

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Practicing the analysis of international news flows in different political contexts will enhance your understanding of how political systems influence the dissemination of news.

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Compare news coverage of the same event from news outlets in different countries
Identify the biases and perspectives reflected in the news coverage
Analyze how the political environment in each country shapes the news flow

Three other activities

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Attend a Workshop on Digital Transformation in the Media Industry

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Attending a workshop on digital transformation in the media industry will provide you with insights into the latest trends and challenges faced by international communicators in the digital age.

Browse courses on Digital Transformation

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Research and identify relevant workshops
Register and attend the workshop
Actively participate in discussions and networking opportunities

Develop a Social Media Campaign for a Global Issue

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Creating a social media campaign for a global issue will allow you to apply the principles of international communication to a practical scenario and engage with a global audience.

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Identify a global issue you are passionate about
Research the issue and develop a compelling narrative
Create engaging content that resonates with a global audience
Promote your campaign through various social media channels
Monitor the results and make adjustments as needed

Contribute to an Open Source Project Related to International Communication

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Contributing to an open source project related to international communication will allow you to apply your skills and knowledge while collaborating with others in the field.

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Identify an open source project that aligns with your interests
Familiarize yourself with the project's codebase and documentation
Identify areas where you can contribute your expertise
Submit a pull request with your contributions
Review and incorporate feedback from the project maintainers

Career center

Learners who complete International Communication and East Asian Affairs (1) will develop knowledge and skills that may be useful to these careers:

Consultant

Consultants provide advice and expertise to clients on a variety of topics, including business strategy, marketing, and public relations. They work for a variety of clients, including businesses, governments, and non-profit organizations. This course can help Consultants understand the role of communication in shaping public opinion, particularly in the East Asian region.

See salaries and explore the career path for Consultant

Professor

Professors teach and conduct research in their field of expertise. They work at colleges and universities, where they share their knowledge with students and colleagues. This course can help Professors understand the latest trends in international communication, particularly in the East Asian region.

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Editor

Editors review and edit written content for a variety of purposes, including news articles, marketing materials, and creative works. They work for a variety of clients, including newspapers, magazines, websites, and businesses. This course can help Editors understand the role of communication in shaping public opinion, particularly in the East Asian region.

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Researcher

Researchers conduct research on a variety of topics, including social issues, economic trends, and political systems. They work for a variety of organizations, including universities, think tanks, and government agencies. This course can help Researchers understand the role of communication in shaping public opinion, particularly in the East Asian region.

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Public relations manager

Public Relations Managers plan and execute public relations campaigns to build and maintain a positive image for their clients. They work with the media, stakeholders, and the public to communicate key messages and shape public opinion. This course can help Public Relations Managers understand the role of communication in shaping public opinion, particularly in the East Asian region.

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Writer

Writers create written content for a variety of purposes, including news articles, marketing materials, and creative works. They work for a variety of clients, including newspapers, magazines, websites, and businesses. This course can help Writers understand the role of communication in shaping public opinion, particularly in the East Asian region.

See salaries and explore the career path for Writer

Journalist

Journalists research, write, and report on news and current events. They work for a variety of media outlets, including newspapers, magazines, websites, and television networks. This course can help Journalists understand the challenges and opportunities of reporting on international news, particularly in the East Asian region.

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Diplomat

Diplomats represent their countries abroad and work to build relationships with other countries. They negotiate agreements, resolve conflicts, and promote cooperation. This course can help Diplomats understand the role of communication in international relations, particularly in the East Asian region.

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Media Planner

Media Planners develop and execute media campaigns to reach target audiences. They work for a variety of clients, including businesses, advertising agencies, and media companies. This course can help Media Planners understand the role of communication in shaping public opinion, particularly in the East Asian region.

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International Marketing Manager

International Marketing Managers develop and execute marketing campaigns for products and services in international markets. They work with local partners to adapt marketing campaigns to the local culture and market conditions. This course can help International Marketing Managers understand the role of communication in international marketing, particularly in the East Asian region.

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Media Analyst

Media Analysts study the media landscape and provide insights into how media is shaping public opinion. They work for a variety of clients, including governments, businesses, and non-profit organizations. This course can help Media Analysts understand the role of communication in shaping public opinion, particularly in the East Asian region.

See salaries and explore the career path for Media Analyst

Publisher

Publishers oversee the production and distribution of written content, including books, magazines, and newspapers. They work for a variety of organizations, including publishing houses, newspapers, and magazines. This course can help Publishers understand the role of communication in shaping public opinion, particularly in the East Asian region.

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International Relations Analyst

International Relations Analysts study the political, economic, and social factors that affect international relations. They provide expert advice to governments, businesses, and other organizations on how to best navigate the complex global landscape. This course can help International Relations Analysts understand the role of communication in shaping international relations, particularly in the East Asian region.

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Media Buyer

Media Buyers purchase advertising space and time for their clients. They work for a variety of clients, including businesses, advertising agencies, and media companies. This course can help Media Buyers understand the role of communication in shaping public opinion, particularly in the East Asian region.

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Foreign Correspondent

Foreign Correspondents report on international news and events from around the world. They provide in-depth analysis and insights into the political, economic, and social issues that are shaping our world. This course can help Foreign Correspondents understand the challenges and opportunities of reporting on international news, particularly in the East Asian region.

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