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Ethics in Marketing

Gene R. Laczniak

This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

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Ethics in Marketing: International cases and perspectives

Paperback

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Ethics in Marketing: International cases and perspectives

Paperback

Ethics in Marketing: International cases and perspectives

Kindle Edition

$$$

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Length: 253 pages

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