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Deepti Ganapathy

Learn the challenges of communicating about health to different stakeholders, explore various theoretical frameworks and learn practical techniques to enhance your communication strategies.

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Learn the challenges of communicating about health to different stakeholders, explore various theoretical frameworks and learn practical techniques to enhance your communication strategies.

This course will cover health literacy, message development, cultural competency, digital media, interpersonal communication, and ethical considerations in health communication.

Target Audience: This course is designed for healthcare professionals, public health practitioners, communication specialists, health educators, policymakers, and individuals interested in the field of health communication. It caters to both early-career professionals seeking to enhance their skills and knowledge, as well as experienced professionals aiming to stay updated with the latest communication strategies in public health.

What you'll learn

What you’ll learn:

  • Role of effective health communication in promoting public health and improving health outcomes
  • Communication theories and principles to develop targeted health messages for diverse populations
  • Strategies to enhance health literacy and improve health information comprehension
  • Cultural competence in health communication to address the needs and preferences of diverse communities
  • Interpersonal communication skills to establish rapport, trust, and collaboration with patients, colleagues, and stakeholders
  • Ethical challenges in health communication, including issues related to privacy, consent, and health disparities
  • Digital media platforms and technologies to disseminate health information and engage with audiences effectively

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What's inside

Learning objectives

  • Role of effective health communication in promoting public health and improving health outcomes
  • Communication theories and principles to develop targeted health messages for diverse populations
  • Strategies to enhance health literacy and improve health information comprehension
  • Cultural competence in health communication to address the needs and preferences of diverse communities
  • Interpersonal communication skills to establish rapport, trust, and collaboration with patients, colleagues, and stakeholders
  • Ethical challenges in health communication, including issues related to privacy, consent, and health disparities

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Supports diverse professional experience levels from novice to advanced practitioners, making it accessible to learners from various stages of their careers
Encompasses a comprehensive range of health communication strategies, equipping learners with a well-rounded understanding
Emphasizes cultural competency, highlighting the need for effective health communication across diverse communities
Provides practical techniques for enhancing health communication, making it immediately applicable in real-world scenarios
Incorporates ethical considerations, ensuring learners are aware of the responsible use of health communication practices
Acknowledges the importance of digital media in health communication, equipping learners with the skills to effectively engage audiences through these channels

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Health Communication with these activities:
Participate in Online Discussion Forums
Participating in online discussion forums will allow you to engage with your classmates and learn from their perspectives.
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  • Read the discussion prompts and assigned readings.
  • Post your thoughts and questions.
  • Respond to your classmates' posts.
Practice Health Literacy Assessments
Practicing health literacy assessments will help you develop the skills necessary to effectively assess the health literacy of your target audience.
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  • Find a variety of health literacy assessment tools online.
  • Administer the assessments to a sample of your target audience.
  • Analyze the results of the assessments.
Create a Health Communication Resource List
Creating a health communication resource list will provide you with a valuable reference for your future work in the field.
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  • Search for health communication resources online and offline.
  • Evaluate the resources for their quality and relevance.
  • Organize the resources into a list or database.
Two other activities
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Attend a Health Communication Workshop
Attending a health communication workshop will allow you to learn from experts in the field and network with other professionals.
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Show steps
  • Research health communication workshops in your area.
  • Register for a workshop that aligns with your interests.
  • Attend the workshop and participate in the activities.
Start a Health Communication Blog
Starting a health communication blog will allow you to share your knowledge and insights with others and build your portfolio.
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Show steps
  • Choose a topic for your blog.
  • Create a blog name and design.
  • Write and publish your first blog post.
  • Promote your blog on social media and other online channels.

Career center

Learners who complete Health Communication will develop knowledge and skills that may be useful to these careers:
Health Communication Manager
Health Communication Managers need to create clear and concise health information for a variety of audiences. This course includes units on health literacy and cultural competency, skills essential for Health Communication Managers.
Health Educator
A Health Educator often needs to lead health promotion campaigns. This course can help a Health Educator create effective materials and campaigns.
Healthcare Administrator
Interpersonal communication is essential for a Healthcare Administrator. This course can help a Healthcare Administrator communicate effectively with patients, families, and staff.
Community Health Worker
A background in health communication is very useful for a Community Health Worker, who teaches health information and resources to local communities. This course provides the necessary training to make sure that messages are tailored to each community in a way that promotes understanding and action.
Health Scientist
Health Scientists communicate with people from all walks of life, from patients to policymakers. This course in Health Communication can help Health Scientists learn how to do so more effectively and persuasively.
Public Health Educator
Providing information about health to the public is a top priority for Public Health Educators. This course can provide the latest information about health issues and digital media to communicate the information to diverse communities.
Physician Assistant
A Physician Assistant who has a mastery of health communication will be able to better connect with patients and improve health outcomes. This course covers communication theories, cultural competence, and ethical challenges, essential skills for Physician Assistants.
Health Policy Analyst
A Health Policy Analyst requires a deep understanding of how to communicate about health. This course helps a Health Policy Analyst connect with other stakeholders in the healthcare industry and understand the needs of different communities.
Social Worker
Health communication is a vital skill for a Social Worker. This course will teach the theories and principles of communicating about health. It also covers the latest in digital media platforms and technologies to disseminate health information.
Patient Advocate
This course in Health Communication can help Patient Advocates learn how to represent patients and their needs. The course will be especially helpful because it covers ethical considerations and interpersonal communication.
Medical Writer
Medical Writers take complex information and turn it into clear language for the public. Coursework in Health Communication can help Medical Writers learn how to communicate using a variety of media platforms.
Registered Nurse
This course can help Registered Nurses learn to communicate with diverse populations. This is especially useful because Registered Nurses work with patients from all walks of life.
Pharmaceutical Sales Representative
The principles and theories covered in this course in Health Communication will be very useful to a Pharmaceutical Sales Representative. The course can help a Pharmaceutical Sales Representative create targeted messages for doctors and other healthcare providers.
Health Insurance Sales Agent
An understanding of health communication can benefit a Health Insurance Sales Agent. This course will help a Health Insurance Sales Agent understand the target market and communicate the benefits of different health insurance policies.
Speech-Language Pathologist
This course may be useful to a Speech-Language Pathologist who needs to learn about health communication. The course covers theories of communication and strategies for communicating with diverse populations.

Reading list

We've selected five books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Health Communication.
Provides a comprehensive overview of health communication, with a focus on practical applications for public health professionals. It covers topics such as health literacy, message development, and evaluation.
Provides a comprehensive overview of ethical challenges in health communication, with a focus on practical applications for healthcare professionals. It covers topics such as privacy, confidentiality, and informed consent.
Provides a comprehensive overview of interpersonal communication in healthcare, with a focus on practical applications for healthcare professionals. It covers topics such as communication skills, conflict resolution, and team communication.
This textbook provides a comprehensive overview of health communication theory and practice. It covers topics such as communication models, message design, and evaluation.
Explores the cultural factors that influence health communication. It covers topics such as cultural beliefs, values, and norms.

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