Visual Media for Effective Healthcare Communication from edX

This course from the Stanford Center for Health Education (SCHE) will explore media as a domain to effectively communicate with stakeholders.

You’ll gain strategies and techniques to enhance your verbal and nonverbal presentation skills, and discover effective methods to align your message with your audience. You’ll also learn how best to leverage storytelling, visual aids, and multimedia to create more compelling and engaging methods of communication.

Additionally, the course focuses on interacting with stakeholders within the media to create and deliver a strong message. You’ll learn how to identify your own cohesive communication objective and work closely with the media to speak to lay audiences in a way that is understandable and compelling.

What you'll learn

Presentation skills and communication techniques using visual media.
Strategies for engaging with the media.
Visual presentation strategies to engage effectively with your audience.
Tools to create and deliver strong messages using social media and storytelling.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores techniques to effectively communicate with stakeholders through media, which professionals use to interact with their audience

Provides strategies to improve verbal and nonverbal presentation skills, which are essential for confident and engaging communication

Teaches how to align messages with target audience, which aids in creating effective communication

Develops skills in leveraging storytelling, visual aids, and multimedia to enhance communication impact, which contributes to audience engagement

Focuses on interacting with stakeholders within the media to deliver compelling messages, which aligns with professional communication

Helps define communication objectives to communicate effectively with media stakeholders, which caters to professional communication

Offers guidance on how to work with the media to present information to laypeople, which enhances professional communication

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Visual Media for Effective Healthcare Communication with these activities:

Review basic storytelling techniques

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Ensure that you have a solid foundation in storytelling by reviewing some of its core principles.

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Research various storytelling techniques.
Practice telling stories.

Read 'Speaking in Public' by Stephen Lucas

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Reinforce the strategies and techniques you learn in this course by reading a seminal work on the topic of public speaking.

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Purchase the book.
Set aside time each day to read the book.
Take notes as you read.
Complete the book.

Organize study sessions with classmates

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Deepen your understanding of the course material and presentation techniques through peer-led discussions.

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Contact classmates and ask them if they're interested in participating in study sessions.
Schedule regular study sessions.
At each study session, discuss the course material and practice presentation techniques.

Two other activities

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Craft a presentation on a topic of your choice

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Test your understanding of the concepts and techniques taught in this course by creating a presentation of your own.

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Brainstorm a list of potential topics.
Research your topic and gather information.
Develop an outline for your presentation.
Create visual aids to support your presentation.
Practice delivering your presentation.

Develop a social media campaign to promote a healthcare initiative

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Demonstrate your understanding of the power of social media by creating a campaign for a healthcare cause you care about.

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Identify a healthcare initiative that you're passionate about.
Research the target audience for your campaign.
Develop a social media strategy.
Create engaging content for your campaign.
Track the results of your campaign and make adjustments as needed.

Career center

Learners who complete Visual Media for Effective Healthcare Communication will develop knowledge and skills that may be useful to these careers:

Health Promotion Specialist

Health Promotion Specialists develop and implement programs to promote healthy behaviors and prevent disease. This course may be particularly useful for Health Promotion Specialists as it provides strategies and techniques for engaging with the media.

See salaries and explore the career path for Health Promotion Specialist

Science Communicator

Science Communicators translate complex scientific information into easy-to-understand language for the public. This course may be particularly useful for Science Communicators as it focuses on interacting with stakeholders within the media to create and deliver a strong message.

See salaries and explore the career path for Science Communicator

Public Health Educator

Public Health Educators develop and implement educational programs to promote healthy behaviors and prevent disease. This course may be particularly useful for Public Health Educators as it provides strategies and techniques for engaging with the media.

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Communications Director

Communications Directors oversee all aspects of an organization's communication strategy. This course may be particularly useful for Communications Directors as it provides strategies and techniques for engaging with the media.

See salaries and explore the career path for Communications Director

Public relations manager

Public Relations Managers develop and implement public relations campaigns for organizations. This course may be particularly useful for Public Relations Managers as it provides strategies and techniques for engaging with the media.

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Healthcare Consultant

Healthcare Consultants provide advice to healthcare organizations on a variety of business and operational issues. This course may be particularly useful for Healthcare Consultants as it provides strategies and techniques for engaging with the media.

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Health Informatics Specialist

Health Informatics Specialists use technology to improve the quality and efficiency of healthcare. This course may be useful for Health Informatics Specialists as it provides strategies and techniques for enhancing verbal and nonverbal presentation skills, and discovering effective methods to align your message with your audience.

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Patient Educator

Patient Educators provide information and support to patients and their families about their medical conditions. This course may be useful for Patient Educators as it provides strategies and techniques for enhancing verbal and nonverbal presentation skills, and discovering effective methods to align your message with your audience.

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Marketing Manager

Marketing Managers develop and implement marketing campaigns for organizations. This course may be useful for Marketing Managers as it provides strategies and techniques for enhancing verbal and nonverbal presentation skills, and discovering effective methods to align your message with your audience.

See salaries and explore the career path for Marketing Manager

Health Communications Manager

A Health Communications Manager is responsible for creating and executing communication strategies for healthcare organizations. This course may be useful for Health Communications Managers as it provides strategies and techniques for enhancing verbal and nonverbal presentation skills, and discovering effective methods to align your message with your audience.

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Health Policy Analyst

Health Policy Analysts research and analyze health policy issues. This course may be useful for Health Policy Analysts as it provides strategies and techniques for enhancing verbal and nonverbal presentation skills, and discovering effective methods to align your message with your audience.

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Medical Writer

Medical Writers create and edit written content for a variety of healthcare audiences. This course may be useful for Medical Writers because it provides strategies and techniques for enhancing verbal and nonverbal presentation skills, and discovering effective methods to align your message with your audience.

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CEO

CEOs are responsible for the overall direction and operation of an organization. This course may be useful for CEOs as it provides strategies and techniques for enhancing verbal and nonverbal presentation skills, and discovering effective methods to align your message with your audience.

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Medical Librarian

Medical Librarians provide information services to healthcare professionals and patients. This course may be useful for Medical Librarians as it provides strategies and techniques for enhancing verbal and nonverbal presentation skills, and discovering effective methods to align your message with your audience.

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Clinical Research Coordinator

Clinical Research Coordinators manage clinical trials and research studies. This course may be useful for Clinical Research Coordinators as it provides strategies and techniques for enhancing verbal and nonverbal presentation skills, and discovering effective methods to align your message with your audience.

See salaries and explore the career path for Clinical Research Coordinator