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Madecraft

This course will teach you tips for developing presentations that compel and engage the audience, provide clear points, and inspire action.

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This course will teach you tips for developing presentations that compel and engage the audience, provide clear points, and inspire action.

What's the differentiator between a good presentation, and a presentation that achieves this greatness? In this course, public speaking coach and presentation expert Michelle Barry Franco will guide you on a journey to building this caliber of presentation. First, you’ll learn how you can refine your core message, build your magic blend of content and storytelling, and structure your content. Next, you will do a deep dive into storytelling, and explore tips to ensure you can use stories to your advantage in a business presentation. Finally, you will discover strategies for engagement throughout your presentation, as well as powerful methods for delivery that can take your content up a notch. At the end of this course, you will be ready to go from good to great when it comes to presentations!

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What's inside

Syllabus

Introduction
Your Core Message
Choose the Best Content
Structure Your Content
Read more
Tell Stories
Engage and Deliver
Conclusion

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines the elements of effective presentations, including clear messaging, compelling storytelling, and audience engagement
Addresses one of the biggest challenges in making presentations: connecting with the audience on an emotional level
Offers actionable advice and strategies that can be directly applied to upcoming presentations
Led by Michelle Barry Franco, an experienced public speaking coach and presentation expert
Provides a clear and structured approach to developing and delivering presentations that resonate with audiences
Suitable for a broad range of learners, including students, business professionals, and aspiring public speakers

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Building Great Presentations with these activities:
Practice storytelling in everyday conversations
Apply storytelling skills in informal settings to improve fluency and confidence.
Show steps
  • Consciously incorporate stories into conversations with friends, family, or colleagues.
  • Pay attention to how your stories are received and adjust your approach accordingly.
Review previous presentations
Reflect on past presentations to identify areas for improvement.
Browse courses on Public Speaking
Show steps
  • Watch recordings of your presentations.
  • Take notes on what went well and what could be improved.
Review storytelling techniques
Review the basics of storytelling to strengthen the foundation for creating effective presentations.
Browse courses on Storytelling
Show steps
  • Read articles and books on storytelling techniques.
  • Practice telling stories in front of a mirror or with a friend.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Watch videos on presentation techniques
Enhance your understanding of presentation skills by watching expert tutorials.
Show steps
  • Search for videos on topics such as body language, vocal delivery, and visual aids.
  • Take notes on key tips and techniques.
Read 'Made to Stick' by Chip and Dan Heath
Learn the principles of creating sticky ideas and messages that can be easily remembered and applied.
Show steps
  • Read the book and take notes on the key concepts.
  • Apply the principles to a real-life presentation or speech.
Create a presentation outline
Develop a structured outline to guide the flow and organization of your presentations.
Show steps
  • Identify the main points and supporting arguments.
  • Organize the points into a logical sequence.
  • Create visual aids to support the points.
Practice presenting with a peer
Receive feedback and improve presentation delivery by practicing with a peer.
Show steps
  • Find a peer who is also taking the course.
  • Take turns presenting and providing feedback on each other's presentations.
Develop a presentation on a topic of your choice
Apply the skills learned in the course by creating a complete presentation.
Show steps
  • Choose a topic that you are passionate about or knowledgeable in.
  • Research the topic thoroughly and gather relevant information.
  • Create a presentation outline and structure.
  • Develop engaging and persuasive content.
  • Practice delivering the presentation multiple times.

Career center

Learners who complete Building Great Presentations will develop knowledge and skills that may be useful to these careers:
Presenter
A Presenter gives impactful, organized, and engaging presentations. Similar to the way you will learn how to use storytelling to support your main points in Building Great Presentations, Presenters also use this technique. To be successful in this role, you also need to gain confidence in your delivery. You can practice tips for powerful delivery methods in this course.
Communications Manager
Similar to the role of a Presenter, a Communications Manager also gives presentations, though more frequently. As a Communications Manager, you will be responsible for developing communication strategies that help build your organization's reputation and credibility. This course may be useful to help you learn how to build persuasive content.
Marketing Manager
Marketing Managers often need to create and deliver presentations to clients and other stakeholders. This course may help you build the confidence to do this effectively. You will learn how to refine your core message, which is essential when communicating your marketing strategy.
Public relations manager
Public Relations Managers must be able to give presentations to the media and other stakeholders. This course can help you build the skills you need to do this effectively. You will learn how to structure your content in a way that is easy to understand and persuasive.
Sales Manager
Building Great Presentations can help Sales Managers who need to give sales presentations to potential customers. You will specifically benefit from the section on storytelling. Being able to tell a compelling story about your product or service can help you close more deals.
Event Planner
Event Planners often need to give presentations to clients and other stakeholders. This course can help you build the skills you need to do this effectively. You will learn how to structure your content in a way that is easy to understand and persuasive.
Professor
Professors often need to give presentations to their students. This course can help you build the skills you need to do this effectively. You will learn how to engage your audience and deliver your content in a way that is both informative and engaging.
Trainer
Trainers often need to give presentations to their clients and other stakeholders. This course can help you build the skills you need to do this effectively. You will learn how to engage your audience and deliver your content in a way that is both informative and engaging.
Business Development Manager
As a Business Development Manager, you will create presentations to persuade potential customers to buy your company's products or services. This course may help you develop the skills to craft a persuasive message and deliver it in an engaging way.
Grant Writer
Grant Writers often need to give presentations to potential funders. This course can help you build the skills you need to do this effectively. You will learn how to structure your content in a way that is easy to understand and persuasive.
Product Manager
Product Managers often need to give presentations to explain their product vision to clients and other stakeholders. This course can help you build the skills you need to do this effectively. You will learn how to structure your content in a way that is easy to understand and persuasive.
User Experience Designer
User Experience Designers often need to give presentations to explain their design concepts to clients and other stakeholders. This course can help you build the skills you need to do this effectively. You will learn how to structure your content in a way that is easy to understand and persuasive.
Technical Writer
Technical Writers often need to give presentations to explain complex technical information to non-technical audiences. This course can help you build the skills you need to do this effectively. You will learn how to structure your content in a way that is easy to understand and persuasive.
Instructional Designer
Instructional Designers often need to give presentations to explain their instructional materials to clients and other stakeholders. This course can help you build the skills you need to do this effectively. You will learn how to structure your content in a way that is easy to understand and persuasive.
Consultant
Consultants often need to give presentations to clients and other stakeholders. This course can help you build the skills you need to do this effectively. You will learn how to structure your content in a way that is easy to understand and persuasive.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Building Great Presentations.
Provides a comprehensive guide to using visual storytelling to create presentations that are both engaging and persuasive. It covers everything from choosing the right visuals to creating compelling narratives.
Shows how to use storytelling to create presentations that are both memorable and persuasive. It provides tips on how to craft compelling stories, use visuals effectively, and deliver presentations with confidence.
Provides a step-by-step guide to creating presentations that resonate with audiences. It covers everything from developing your message to designing your slides to delivering your presentation with impact.
Analyzes the presentation style of Steve Jobs, one of the most successful presenters of all time. It provides insights into how to create presentations that are clear, concise, and persuasive.
Provides a comprehensive guide to creating effective presentation slides. It covers everything from choosing the right fonts and colors to designing engaging visuals.
Provides a practical guide to improving your presentation skills. It includes exercises and activities that can help you develop your confidence, clarity, and persuasiveness.
Classic guide to data visualization. It provides clear and concise instructions on how to create charts, graphs, and other visuals that are both informative and visually appealing.
Provides a comprehensive guide to using Microsoft PowerPoint. It covers everything from creating basic slides to using advanced features such as animations and transitions.

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