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Mohamed Echout

Learn how to create compelling data visualizations, apply storytelling techniques, and tailor your presentations for different audiences. Elevate your data literacy skills today.

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Learn how to create compelling data visualizations, apply storytelling techniques, and tailor your presentations for different audiences. Elevate your data literacy skills today.

In an age flooded with data, the ability to communicate insights effectively has never been more crucial. Poor data presentation can lead to misunderstandings, overlooked opportunities, and poor decision-making. In this course, Communicating with Data, you’ll gain the ability to present and communicate data insights clearly and effectively. First, you’ll explore the key elements of effective data visualization, focusing on clarity, simplicity, and accuracy. Next, you’ll discover the art of data storytelling, applying techniques such as anecdotes and narrative structures to make your data presentations more compelling. Finally, you’ll learn how to adapt your communication style and materials for diverse audiences, optimizing the impact of your data insights across different channels, including email, social media, and in-person presentations. When you finish this course, you’ll have the skills and knowledge of data literacy needed to effectively present data-driven insights to any audience, enhancing both your professional capability and your organization's decision-making processes.

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What's inside

Syllabus

Course Overview
Understanding Data Visualization: The Basics and Beyond
Elements of Data Storytelling
Adapting Presentations for Diverse Audiences
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Data Communication Channels and Strategies
Ethical Considerations in Data Communication
Conclusion

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches essential skills in communicating data-driven insights effectively
Presented by experienced instructor Mohamed Echout, recognized for expertise in data communication
Explores data visualization, storytelling, and communication strategies relevant to industry practices
Covers various communication channels, including email, social media, and presentations
Enhances professional capabilities and organizational decision-making through effective data communication

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Communicating with Data with these activities:
Resource Collection: Data Visualization Best Practices
Create a valuable resource for yourself and others by compiling a list of best practices, guidelines, and examples of effective data visualization.
Show steps
  • Gather resources from books, articles, websites, and experts.
  • Organize the resources into relevant categories.
  • Annotate the resources with your own insights and observations.
  • Share your compilation with others who are interested in data visualization.
Review Building Data Visualizations
Review the skills for creating and building data visualizations to better prepare for this course.
Browse courses on Data Visualization
Show steps
  • Refer back to visualization tools and techniques used in previous courses or projects.
  • Consider joining a group or online community dedicated to data visualization.
  • Practice creating basic visualizations using tools like Tableau or Google Data Studio.
The Visual Display of Quantitative Information
Reinforce your understanding of effective data visualization principles and techniques by exploring the seminal work in the field.
View Beautiful Evidence on Amazon
Show steps
  • Read the book's introduction and skim the table of contents to gain an overview of its topics.
  • Focus on chapter 2, which introduces the principles of excellence in statistical graphics.
  • Review the examples and case studies throughout the book to see how visualization techniques are applied in practice.
One other activity
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Show all four activities
Storytelling Visualization Project
Deepen your understanding of data storytelling and its practical application by creating an engaging visualization that conveys a narrative.
Browse courses on Data Storytelling
Show steps
  • Choose a compelling narrative to explore through your visualization.
  • Gather and prepare the relevant data.
  • Design and develop a visualization that effectively communicates your narrative.
  • Present your visualization and explain how it supports the narrative.

Career center

Learners who complete Communicating with Data will develop knowledge and skills that may be useful to these careers:
Event Manager
Event Managers are responsible for planning and executing events. This course will help you develop the skills you need to communicate your event plans and results to stakeholders. You will learn how to create data visualizations that help stakeholders understand the reach and impact of the event.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. This course will help you develop the skills you need to communicate your marketing plans and results to stakeholders. You will learn how to create data visualizations that help stakeholders understand the campaign's reach and effectiveness.
Project Manager
Project Managers are responsible for planning and executing projects. This course will help you develop the skills you need to communicate your project plans and results to stakeholders. You will learn how to create data visualizations that help stakeholders understand the progress and risks of the project.
Sales Manager
Sales Managers are responsible for leading sales teams. This course will provide you with the skills you need to communicate your sales strategy and results to stakeholders. You will learn how to create data visualizations that help stakeholders understand the sales pipeline and performance.
Data Scientist
Data Scientists use their knowledge of mathematics, statistics, and computer science to extract insights from data. This course will help you develop the skills you need to communicate those insights effectively. You will learn how to create visual representations of data that are accurate and easy to understand.
Business Analyst
Business Analysts use data to solve business problems. This course will provide you with the skills you need to communicate your findings to stakeholders in a clear and actionable way. You will learn how to create data visualizations and dashboards that help stakeholders understand the data and make informed decisions.
Data Analyst
The role of a Data Analyst is to translate raw data into insights that can be used to improve decision-making. This course, Communicating with Data, will teach you the skills needed to communicate those insights to a variety of stakeholders. You will learn how to create visual representations of data that are clear and engaging, and how to adapt your communication style to different audiences.
Financial Analyst
Financial Analysts use data to assess the financial health of companies. This course will help you develop the skills you need to communicate your findings to stakeholders. You will learn how to create data visualizations that help stakeholders understand the company's financial performance and risks.
Product Manager
Product Managers are responsible for bringing new products to market. This course will help you develop the skills you need to communicate your vision for a product to stakeholders and to track the product's progress. You will learn how to create data visualizations that help stakeholders understand the product's usage and performance.
Operations Manager
Operations Managers are responsible for overseeing the day-to-day operations of a business. This course will help you develop the skills you need to communicate your operational plans and results to stakeholders. You will learn how to create data visualizations that help stakeholders understand the efficiency and effectiveness of the operation.
Account Manager
Account Managers are responsible for building and maintaining relationships with clients. This course will help you develop the skills you need to communicate your account management plans and results to stakeholders. You will learn how to create data visualizations that help stakeholders understand the health and growth of client relationships.
Human Resources Manager
Human Resources Managers are responsible for managing the human capital of a company. This course will help you develop the skills you need to communicate your HR plans and results to stakeholders. You will learn how to create data visualizations that help stakeholders understand the workforce's performance and engagement.
Public relations manager
Public Relations Managers are responsible for managing the public's perception of a company. This course will help you develop the skills you need to communicate your PR plans and results to stakeholders. You will learn how to create data visualizations that help stakeholders understand the impact of PR campaigns.
Technical Writer
Technical Writers are responsible for creating technical documentation. This course may help you develop the skills you need to make your writing more effective. You will learn how to create data visualizations that help readers understand complex topics.
Technical Communicator
Technical Communicators are responsible for communicating complex information to various audiences. This course may help you develop the skills you need to make your writing more effective. You will learn how to create data visualizations that help audiences understand complex topics.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Communicating with Data.
Tufte's work seminal text on data visualization principles and best practices. His detailed analysis of chart types, visual perception, and effective data display provides valuable insights for creating clear and compelling data presentations. While not a comprehensive resource for all aspects covered in the course, it's crucial for building a solid foundation in data visualization.
Provides a comprehensive overview of data visualization techniques, covering a wide range of chart types and their appropriate uses. Kirk's clear explanations and practical examples make it a valuable resource for both beginners and experienced data visualizers.
Explores the principles and practices of data visualization, emphasizing clarity, simplicity, and accessibility. It provides valuable insights into designing visualizations that effectively communicate data to a wide range of audiences.
While not specifically focused on data communication, this book offers valuable insights into the principles of effective storytelling and message design. By understanding how to create memorable and persuasive messages, learners can apply these principles to their data presentations, enhancing their ability to engage and persuade audiences.
This classic work on statistical graphics provides a theoretical framework for data visualization. Wilkinson's emphasis on data structure and statistical principles serves as a valuable reference for understanding the underlying principles of effective data presentation.
Specifically written for non-designers, this book offers a user-friendly guide to creating clear and effective data visualizations. Sosulski's step-by-step instructions and practical examples make it a valuable resource for beginners who need to quickly grasp the basics of data visualization.
Provides a comprehensive guide to using R for data science, including data visualization. It covers the fundamentals of R programming, data manipulation, and visualization techniques.
Stephen Few's book provides a concise and practical guide to choosing the most appropriate chart type for different types of data. His emphasis on data integrity and clarity aligns well with the course's focus on effective data communication.
While focused on dashboard design, this book provides valuable insights into the principles of effective data communication. Few's emphasis on visual clarity, data integrity, and user engagement aligns well with the course's objectives.
Provides a collection of thought-provoking essays and case studies on data visualization. Yau's unique perspective and accessible writing style offer valuable insights into the challenges and opportunities of effective data communication.
Alberto Cairo's book explores the ethical and responsible use of data visualization. By highlighting the potential for data to mislead or distort, Cairo emphasizes the importance of critical thinking and ethical decision-making in data communication.
This comprehensive book covers a wide range of topics in data visualization, from basic principles to advanced techniques. Yau's engaging writing style and practical examples make it a valuable resource for both beginners and experienced data visualizers.
Focuses specifically on using Tableau, a popular data visualization software. While not a substitute for the course content, it can be a useful reference for learners who want to apply the principles covered in the course using Tableau.
This workbook complements Knaflic's main book on storytelling with data. It provides a series of exercises and case studies to help learners practice and develop their data storytelling skills.

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