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Saad Omer
The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media, and to evaluate their performance and impact on health behavior. Throughout the course, students will explore best practices for designing relevant messages and campaign creatives. By the end of the course, students will be able to implement a digital communication strategy with actionable campaign objectives, and evaluate its impact through ad metrics, survey data, cost, and coverage indicators.
Read more
The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media, and to evaluate their performance and impact on health behavior. Throughout the course, students will explore best practices for designing relevant messages and campaign creatives. By the end of the course, students will be able to implement a digital communication strategy with actionable campaign objectives, and evaluate its impact through ad metrics, survey data, cost, and coverage indicators.
Read more
The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media, and to evaluate their performance and impact on health behavior. Throughout the course, students will explore best practices for designing relevant messages and campaign creatives. By the end of the course, students will be able to implement a digital communication strategy with actionable campaign objectives, and evaluate its impact through ad metrics, survey data, cost, and coverage indicators.
Yale is thrilled to offer this course fully translated in:
Arabic - https://www.coursera.org/learn/digital-media-health-outcomes-ar
French - https://www.coursera.org/learn/digital-media-health-outcomes-fr
Spanish - https://www.coursera.org/learn/digital-media-health-outcomes-es
Indonesian - https://www.coursera.org/learn/digital-media-health-outcomes-id
Portuguese - https://www.coursera.org/learn/digital-media-health-outcomes-pt
Chinese - https://www.coursera.org/learn/digital-media-health-outcomes-zh-cn
Russian - https://www.coursera.org/learn/digital-media-health-outcomes-ru
Swahili - https://www.coursera.org/learn/digital-media-health-outcomes-sw
Register for this course and see more details by visiting:
OpenCourser.com/course/p8fzyq/digital
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What's inside
Syllabus
Behavioral Insights as a Foundation
Behavioral insights are the foundation on which future campaign strategy is based. Participants will be encouraged to use this module to generate campaign ideas they can use to follow along with for the rest of the course.
Read more
Syllabus
Behavioral Insights as a Foundation
Behavioral insights are the foundation on which future campaign strategy is based. Participants will be encouraged to use this module to generate campaign ideas they can use to follow along with for the rest of the course.
Read more
Crafting Your Communication Strategy
An understanding of key considerations to inform your health communication strategy for an established target audience.
Designing for Context - Messaging & Creative That Resonates
A reveal of top performing content based on industry standards - both organic and planned assets - tied to best practices for designing health campaign creatives online.
Tactics for Digital Media and Campaign Implementation
Learn how to design your digital communication strategy for optimal impact within budget and build confidence to hit the launch button on your campaign strategy!
Metrics that Matter: Understanding Impact
Tangible goal setting and key performance indicators for real-world Social and Behavioral Change Communications (SBCC) campaigns.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Taught by reputable and recognized instructors in health communication
Provides comprehensive foundational knowledge in behavioral insights for impactful campaign strategy
Focuses on developing actionable campaign objectives and evaluation metrics for effective implementation
Explores best practices in designing relevant and engaging health campaign creatives
Teaches strategies for leveraging digital media platforms to maximize campaign reach and impact
Suitable for individuals seeking to enhance their skills in digital health communication
Save this course
Save Digital Media for Health Outcomes, English to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Digital Media for Health Outcomes, English with these
activities:
Review Behavioral Insights
Show steps
Review the basics of behavioral insights to ensure foundational knowledge.
Browse courses on
Behavioral Insights
Show steps
-
Read foundational material on behavioral insights
-
summarize key concepts of behavioral insights
Review Behavioral Insights
Show steps
Reviewing behavioral insights will help you understand how people make decisions and how to design effective health campaigns.
Browse courses on
Behavioral Insights
Show steps
-
Read articles and books on behavioral insights.
-
Watch videos and listen to podcasts on behavioral insights.
-
Take a course on behavioral insights.
Explore Social Media Health Communication Tools
Show steps
Exploring social media health communication tools will help you identify the right tools for your campaigns.
Browse courses on
Tools
Show steps
-
Research different social media management tools.
-
Sign up for free trials of different tools.
-
Explore the features and functionality of each tool.
-
Choose the tools that best meet your needs.
16 other activities
Expand to see all activities and additional details
Show all 19 activities
Research Health Communication Strategies
Show steps
Seek out and follow tutorials to reinforce understanding of health communication strategies.
Browse courses on
Health Communication
Show steps
-
Find online tutorials on health communication and media strategy
-
Follow selected tutorials
-
Take notes on key insights and best practices
Review social media campaign design best practices
Show steps
Solidify your knowledge of best practices for designing effective social media campaigns.
Browse courses on
Digital Marketing
Show steps
-
Read articles and blog posts on social media campaign design.
-
Review case studies of successful social media campaigns.
-
Create a social media campaign design brief for a hypothetical product or service.
Review Digital Communication Strategy Best Practices
Show steps
Reviewing successful digital communication strategies will provide a strong foundation for creating effective health campaigns.
Browse courses on
Best Practices
Show steps
-
Read articles and case studies on successful digital health campaigns.
-
Identify the key elements and tactics used in these campaigns.
-
Consider how these best practices can be applied to your own health communication efforts.
Practice Message Design
Show steps
Design and evaluate multiple health campaign messages to practice using principles from the course.
Browse courses on
Design Thinking
Show steps
-
Select a health topic
-
Develop multiple message concepts
-
Evaluate the effectiveness of each message
Create and deliver health-related messages on social media
Show steps
Practice crafting and delivering health-related messages on social media to improve your communication skills.
Browse courses on
Health Communication
Show steps
-
Identify a target audience for a specific health campaign.
-
Develop a series of social media messages tailored to the target audience.
-
Create and publish the messages on appropriate social media platforms.
-
Monitor and evaluate the performance of the messages.
Join a Health Communication Study Group
Show steps
Joining a study group will provide you with the opportunity to discuss course material with peers and get feedback on your work.
Browse courses on
Health Communication
Show steps
-
Find other students in your course who are interested in forming a study group.
-
Set up a regular meeting time and location.
-
Discuss course material, share ideas, and work on projects together.
Explore social media analytics tools
Show steps
Increase your proficiency in using social media analytics tools to measure and improve the effectiveness of your campaigns.
Browse courses on
Data Analytics
Show steps
-
Enroll in online tutorials or workshops on social media analytics.
-
Experiment with different analytics tools and platforms.
-
Analyze data from your own social media campaigns.
Design a Social Media Health Campaign
Show steps
Creating a social media health campaign will allow you to apply the principles learned in the course and receive feedback on your work.
Browse courses on
Health Communication
Show steps
-
Develop a campaign goal and target audience.
-
Create engaging content that resonates with your target audience.
-
Choose the right social media platforms for your campaign.
-
Set up a campaign budget and timeline.
-
Launch your campaign and track its progress.
Develop a Health Communication Plan
Show steps
Developing a health communication plan will help you organize your thoughts and ideas for your health campaign.
Browse courses on
Strategy
Show steps
-
Define your target audience.
-
Set your communication goals and objectives.
-
Identify your key messages.
-
Choose the right communication channels.
-
Develop a budget and timeline.
Collaborate on Campaign Strategy
Show steps
Collaborate with peers to develop and present a comprehensive digital health communication campaign strategy.
Browse courses on
Campaign Strategy
Show steps
-
Form a small team and select a health campaign topic
-
Conduct research and develop campaign
Develop a social media health campaign proposal
Show steps
Create a comprehensive proposal for a social media health campaign to demonstrate your understanding of the course concepts.
Browse courses on
Health Communication
Show steps
-
Define the campaign objectives and target audience.
-
Develop a creative strategy and content plan.
-
Outline a budget and implementation timeline.
-
Propose metrics for evaluating the campaign's effectiveness.
Evaluate Campaign Results
Show steps
Analyze metrics from a real-world health campaign to assess effectiveness and identify areas for improvement.
Browse courses on
Campaign Evaluation
Show steps
-
Identify relevant campaign metrics
-
Collect and analyze campaign data
-
Write a report summarizing findings and recommendations
Analyze Health Campaign Data and Metrics
Show steps
Analyzing health campaign data will help you understand the effectiveness of your campaigns and make data-driven decisions.
Browse courses on
Metrics
Show steps
-
Collect data from your social media campaigns.
-
Use Google Analytics or other tools to track website traffic.
-
Identify key metrics to track, such as reach, engagement, and conversions.
-
Analyze the data to identify trends and patterns.
-
Make recommendations for improving the effectiveness of your campaigns.
Contribute to Open-Source Health Communication Tools
Show steps
Contribute to open-source software projects related to health communication to expand your knowledge and make a tangible impact.
Browse courses on
Open Source
Show steps
-
Find an open-source project that aligns with your interests and skillset
-
Identify areas where you can contribute
Mentor a Junior Health Communicator
Show steps
Provide guidance and support to someone new to health communication to further your understanding and solidify your knowledge.
Browse courses on
Mentoring
Show steps
-
Find a mentee and set goals
-
Provide regular feedback and support
Contribute to a Health Communication Open Source Project
Show steps
Contributing to an open source project will allow you to apply your skills and knowledge to a real-world project.
Browse courses on
Health Communication
Show steps
-
Find an open source health communication project that interests you.
-
Join the project community and introduce yourself.
-
Identify a task or area where you can contribute.
-
Start contributing to the project.
-
Collaborate with other contributors and learn from their experiences.
Review Behavioral Insights
Show steps
Review the basics of behavioral insights to ensure foundational knowledge.
Browse courses on
Behavioral Insights
Show steps
Show steps
Show steps
- Read foundational material on behavioral insights
- summarize key concepts of behavioral insights
Review Behavioral Insights
Show steps
Reviewing behavioral insights will help you understand how people make decisions and how to design effective health campaigns.
Browse courses on
Behavioral Insights
Show steps
Show steps
Show steps
- Read articles and books on behavioral insights.
- Watch videos and listen to podcasts on behavioral insights.
- Take a course on behavioral insights.
Explore Social Media Health Communication Tools
Show steps
Exploring social media health communication tools will help you identify the right tools for your campaigns.
Browse courses on
Tools
Show steps
Show steps
Show steps
- Research different social media management tools.
- Sign up for free trials of different tools.
- Explore the features and functionality of each tool.
- Choose the tools that best meet your needs.
16 other activities
Expand to see all activities and additional details
Show all 19 activities
Research Health Communication Strategies
Show steps
Seek out and follow tutorials to reinforce understanding of health communication strategies.
Browse courses on
Health Communication
Show steps
Show steps
Show steps
- Find online tutorials on health communication and media strategy
- Follow selected tutorials
- Take notes on key insights and best practices
Review social media campaign design best practices
Show steps
Solidify your knowledge of best practices for designing effective social media campaigns.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Read articles and blog posts on social media campaign design.
- Review case studies of successful social media campaigns.
- Create a social media campaign design brief for a hypothetical product or service.
Review Digital Communication Strategy Best Practices
Show steps
Reviewing successful digital communication strategies will provide a strong foundation for creating effective health campaigns.
Browse courses on
Best Practices
Show steps
Show steps
Show steps
- Read articles and case studies on successful digital health campaigns.
- Identify the key elements and tactics used in these campaigns.
- Consider how these best practices can be applied to your own health communication efforts.
Practice Message Design
Show steps
Design and evaluate multiple health campaign messages to practice using principles from the course.
Browse courses on
Design Thinking
Show steps
Show steps
Show steps
- Select a health topic
- Develop multiple message concepts
- Evaluate the effectiveness of each message
Create and deliver health-related messages on social media
Show steps
Practice crafting and delivering health-related messages on social media to improve your communication skills.
Browse courses on
Health Communication
Show steps
Show steps
Show steps
- Identify a target audience for a specific health campaign.
- Develop a series of social media messages tailored to the target audience.
- Create and publish the messages on appropriate social media platforms.
- Monitor and evaluate the performance of the messages.
Join a Health Communication Study Group
Show steps
Joining a study group will provide you with the opportunity to discuss course material with peers and get feedback on your work.
Browse courses on
Health Communication
Show steps
Show steps
Show steps
- Find other students in your course who are interested in forming a study group.
- Set up a regular meeting time and location.
- Discuss course material, share ideas, and work on projects together.
Explore social media analytics tools
Show steps
Increase your proficiency in using social media analytics tools to measure and improve the effectiveness of your campaigns.
Browse courses on
Data Analytics
Show steps
Show steps
Show steps
- Enroll in online tutorials or workshops on social media analytics.
- Experiment with different analytics tools and platforms.
- Analyze data from your own social media campaigns.
Design a Social Media Health Campaign
Show steps
Creating a social media health campaign will allow you to apply the principles learned in the course and receive feedback on your work.
Browse courses on
Health Communication
Show steps
Show steps
Show steps
- Develop a campaign goal and target audience.
- Create engaging content that resonates with your target audience.
- Choose the right social media platforms for your campaign.
- Set up a campaign budget and timeline.
- Launch your campaign and track its progress.
Develop a Health Communication Plan
Show steps
Developing a health communication plan will help you organize your thoughts and ideas for your health campaign.
Browse courses on
Strategy
Show steps
Show steps
Show steps
- Define your target audience.
- Set your communication goals and objectives.
- Identify your key messages.
- Choose the right communication channels.
- Develop a budget and timeline.
Collaborate on Campaign Strategy
Show steps
Collaborate with peers to develop and present a comprehensive digital health communication campaign strategy.
Browse courses on
Campaign Strategy
Show steps
Show steps
Show steps
- Form a small team and select a health campaign topic
- Conduct research and develop campaign
Develop a social media health campaign proposal
Show steps
Create a comprehensive proposal for a social media health campaign to demonstrate your understanding of the course concepts.
Browse courses on
Health Communication
Show steps
Show steps
Show steps
- Define the campaign objectives and target audience.
- Develop a creative strategy and content plan.
- Outline a budget and implementation timeline.
- Propose metrics for evaluating the campaign's effectiveness.
Evaluate Campaign Results
Show steps
Analyze metrics from a real-world health campaign to assess effectiveness and identify areas for improvement.
Browse courses on
Campaign Evaluation
Show steps
Show steps
Show steps
- Identify relevant campaign metrics
- Collect and analyze campaign data
- Write a report summarizing findings and recommendations
Analyze Health Campaign Data and Metrics
Show steps
Analyzing health campaign data will help you understand the effectiveness of your campaigns and make data-driven decisions.
Browse courses on
Metrics
Show steps
Show steps
Show steps
- Collect data from your social media campaigns.
- Use Google Analytics or other tools to track website traffic.
- Identify key metrics to track, such as reach, engagement, and conversions.
- Analyze the data to identify trends and patterns.
- Make recommendations for improving the effectiveness of your campaigns.
Contribute to Open-Source Health Communication Tools
Show steps
Contribute to open-source software projects related to health communication to expand your knowledge and make a tangible impact.
Browse courses on
Open Source
Show steps
Show steps
Show steps
- Find an open-source project that aligns with your interests and skillset
- Identify areas where you can contribute
Mentor a Junior Health Communicator
Show steps
Provide guidance and support to someone new to health communication to further your understanding and solidify your knowledge.
Browse courses on
Mentoring
Show steps
Show steps
Show steps
- Find a mentee and set goals
- Provide regular feedback and support
Contribute to a Health Communication Open Source Project
Show steps
Contributing to an open source project will allow you to apply your skills and knowledge to a real-world project.
Browse courses on
Health Communication
Show steps
Show steps
Show steps
- Find an open source health communication project that interests you.
- Join the project community and introduce yourself.
- Identify a task or area where you can contribute.
- Start contributing to the project.
- Collaborate with other contributors and learn from their experiences.
Career center
Learners who complete Digital Media for Health Outcomes, English will develop knowledge and skills
that may be useful to these careers:
Health Communication Specialist
Health Communication Specialist
A Health Communication Specialist develops and executes communication strategies to promote health and wellness. They use their understanding of behavioral insights to create effective messages that resonate with target audiences. This course can provide Health Communication Specialists with the skills and knowledge they need to develop and implement successful social media campaigns, evaluate their impact, and make data-driven decisions to improve their effectiveness.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager plans and executes digital marketing campaigns to achieve business objectives. They use their understanding of social media and digital marketing channels to reach target audiences and drive conversions. This course can help Digital Marketing Managers develop the skills and knowledge they need to create effective digital health campaigns, measure their impact, and optimize their strategies.
Social Media Manager
Social Media Manager
A Social Media Manager plans and executes social media campaigns to achieve business objectives. They use their understanding of social media platforms and audience engagement to create content that resonates with target audiences. This course can help Social Media Managers develop the skills and knowledge they need to create effective social media health campaigns, measure their impact, and optimize their strategies.
Health Educator
Health Educator
A Health Educator develops and delivers educational programs and materials to promote health and wellness. They use their understanding of behavioral insights to create effective messages that motivate people to make healthy choices. This course can help Health Educators develop the skills and knowledge they need to design and implement effective health communication campaigns, evaluate their impact, and make data-driven decisions to improve their effectiveness.
Public Health Educator
Public Health Educator
A Public Health Educator develops and delivers educational programs and materials to promote public health. They use their understanding of behavioral insights to create effective messages that motivate people to make healthy choices. This course can help Public Health Educators develop the skills and knowledge they need to design and implement effective health communication campaigns, evaluate their impact, and make data-driven decisions to improve their effectiveness.
Health Communication Consultant
Health Communication Consultant
A Health Communication Consultant provides guidance and support to organizations on how to develop and implement effective health communication strategies. They use their understanding of behavioral insights to create messages that resonate with target audiences and achieve desired outcomes. This course can help Health Communication Consultants develop the skills and knowledge they need to provide strategic advice to clients, evaluate the impact of health communication campaigns, and make data-driven recommendations.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist manages the public relations activities of an organization. They use their understanding of media relations, social media, and other communication channels to build and maintain a positive image for their organization. This course can help Public Relations Specialists develop the skills and knowledge they need to create effective health communication campaigns, manage media inquiries, and build relationships with key stakeholders.
Marketing Communications Manager
Marketing Communications Manager
A Marketing Communications Manager develops and executes marketing communication campaigns to achieve business objectives. They use their understanding of marketing principles, communication channels, and target audiences to create effective messages that resonate with target audiences. This course can help Marketing Communications Managers develop the skills and knowledge they need to create effective health communication campaigns, measure their impact, and optimize their strategies.
Corporate Communications Manager
Corporate Communications Manager
A Corporate Communications Manager manages the corporate communications activities of an organization. They use their understanding of media relations, public relations, and other communication channels to build and maintain a positive image for their organization. This course can help Corporate Communications Managers develop the skills and knowledge they need to create effective health communication campaigns, manage media inquiries, and build relationships with key stakeholders.
Health Policy Analyst
Health Policy Analyst
A Health Policy Analyst develops and analyzes health policy proposals. They use their understanding of health policy, economics, and research to make recommendations on how to improve the health of the population. This course may be useful for Health Policy Analysts who want to develop the skills and knowledge they need to communicate health policy issues to the public in a clear and concise way.
Community Health Worker
Community Health Worker
A Community Health Worker provides health education and support to individuals and families in their community. They use their understanding of health issues and community resources to help people make healthy choices and improve their health. This course may be useful for Community Health Workers who want to develop the skills and knowledge they need to communicate health information to their clients in a culturally sensitive and effective way.
Health Program Manager
Health Program Manager
A Health Program Manager plans and manages health programs to improve the health of the population. They use their understanding of health program planning, implementation, and evaluation to develop and implement effective programs. This course may be useful for Health Program Managers who want to develop the skills and knowledge they need to communicate health program information to stakeholders in a clear and concise way.
Health Scientist
Health Scientist
A Health Scientist conducts research on health issues to improve the health of the population. They use their understanding of research methods and health data to identify and address health problems. This course may be useful for Health Scientists who want to develop the skills and knowledge they need to communicate their research findings to policymakers, health professionals, and the public in a clear and concise way.
Health Informatics Specialist
Health Informatics Specialist
A Health Informatics Specialist uses data and technology to improve the health of the population. They use their understanding of health informatics, data analysis, and health information systems to develop and implement solutions to health problems. This course may be useful for Health Informatics Specialists who want to develop the skills and knowledge they need to communicate health informatics concepts and solutions to policymakers, health professionals, and the public in a clear and concise way.
Health Services Researcher
Health Services Researcher
A Health Services Researcher conducts research on the delivery of health services to improve the health of the population. They use their understanding of health services research methods and data to identify and address problems in the delivery of health services. This course may be useful for Health Services Researchers who want to develop the skills and knowledge they need to communicate their research findings to policymakers, health professionals, and the public in a clear and concise way.
For more career information including salaries, visit:
OpenCourser.com/course/p8fzyq/digital
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Digital Media for Health Outcomes, English.
Provides a classic overview of the psychology of persuasion. This book is commonly used as a textbook at academic institutions and can be useful for gaining a foundation in persuasion techniques, or as additional reading for more depth.
Save
Provides practical advice on how to create memorable and persuasive messages. This book is commonly used as a textbook at academic institutions and can be useful for learning how to design effective communication campaigns, or as additional reading for more depth.
Save
Provides an overview of the concept of nudging, which involves using indirect suggestions to influence people's behavior. This book is commonly used as a textbook at academic institutions and can be useful for gaining insights into how to design effective nudges, or as additional reading for more depth.
Provides insights into the irrational side of human behavior. This book is commonly used as a textbook at academic institutions and can be useful for understanding the psychological biases that influence our decisions, or as additional reading for more depth.
Provides insights into the challenges that large organizations face when innovating. This book is commonly used as a textbook at academic institutions and can be useful for gaining a deeper understanding of the innovation process, or as additional reading for more depth.
Save
Provides an overview of the science of habit formation. This book can be useful for gaining insights into how to create and change habits, or as additional reading for more depth.
Save
Provides insights into the importance of intellectual humility and the benefits of being open to new ideas. This book can be useful for gaining a broader perspective on learning and growth, or as additional reading to challenge your thinking.
Provides a provocative and insightful look at the future of marketing. This book can be useful for gaining a broader perspective on the changing landscape of marketing, or as additional reading to challenge your thinking.
Provides a practical guide to using social media for business. This book can be useful as additional reading for tips and advice on using social media effectively.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/p8fzyq/digital
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Effort
2-3 hours per week, 5 weeks
Level
Intermediate
Via
Coursera
Institution
Yale University
Instructor
Saad Omer
Language
English
Transcripts
Español
Français
Português
Deutsch
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Good to know
Taught by reputable and recognized instructors in health communication
Provides comprehensive foundational knowledge in behavioral insights for impactful campaign strategy
Focuses on developing actionable campaign objectives and evaluation metrics for effective implementation
Explores best practices in designing relevant and engaging health campaign creatives
Teaches strategies for leveraging digital media platforms to maximize campaign reach and impact
Suitable for individuals seeking to enhance their skills in digital health communication
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