We may earn an affiliate commission when you visit our partners.

Digital Media for Health Outcomes, English

The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media, and to evaluate their performance and impact on health behavior. Throughout the course, students will explore best practices for designing relevant messages and campaign creatives. By the end of the course, students will be able to implement a digital communication strategy with actionable campaign objectives, and evaluate its impact through ad metrics, survey data, cost, and coverage indicators.

Yale is thrilled to offer this course fully translated in:

Arabic - https://www.coursera.org/learn/digital-media-health-outcomes-ar

French - https://www.coursera.org/learn/digital-media-health-outcomes-fr

Spanish - https://www.coursera.org/learn/digital-media-health-outcomes-es

Indonesian - https://www.coursera.org/learn/digital-media-health-outcomes-id

Portuguese - https://www.coursera.org/learn/digital-media-health-outcomes-pt

Chinese - https://www.coursera.org/learn/digital-media-health-outcomes-zh-cn

Russian - https://www.coursera.org/learn/digital-media-health-outcomes-ru

Swahili - https://www.coursera.org/learn/digital-media-health-outcomes-sw

Enroll now

Or subscribe to Coursera Plus

And get unlimited access to Coursera

What's inside

Syllabus

Behavioral Insights as a Foundation

Behavioral insights are the foundation on which future campaign strategy is based. Participants will be encouraged to use this module to generate campaign ideas they can use to follow along with for the rest of the course.

Crafting Your Communication Strategy

An understanding of key considerations to inform your health communication strategy for an established target audience.

Designing for Context - Messaging & Creative That Resonates

A reveal of top performing content based on industry standards - both organic and planned assets - tied to best practices for designing health campaign creatives online.

Tactics for Digital Media and Campaign Implementation

Learn how to design your digital communication strategy for optimal impact within budget and build confidence to hit the launch button on your campaign strategy!

Metrics that Matter: Understanding Impact

Tangible goal setting and key performance indicators for real-world Social and Behavioral Change Communications (SBCC) campaigns.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Taught by reputable and recognized instructors in health communication

Provides comprehensive foundational knowledge in behavioral insights for impactful campaign strategy

Focuses on developing actionable campaign objectives and evaluation metrics for effective implementation

Explores best practices in designing relevant and engaging health campaign creatives

Teaches strategies for leveraging digital media platforms to maximize campaign reach and impact

Suitable for individuals seeking to enhance their skills in digital health communication

Save this course

Save Digital Media for Health Outcomes, English to your list so you can find it easily later:

Save

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Media for Health Outcomes, English with these activities:

Review Behavioral Insights

Show steps

Review the basics of behavioral insights to ensure foundational knowledge.

Browse courses on Behavioral Insights

Show steps

Read foundational material on behavioral insights
summarize key concepts of behavioral insights

Review Behavioral Insights

Show steps

Reviewing behavioral insights will help you understand how people make decisions and how to design effective health campaigns.

Browse courses on Behavioral Insights

Show steps

Read articles and books on behavioral insights.
Watch videos and listen to podcasts on behavioral insights.
Take a course on behavioral insights.

Explore Social Media Health Communication Tools

Show steps

Exploring social media health communication tools will help you identify the right tools for your campaigns.

Browse courses on Tools

Show steps

Research different social media management tools.
Sign up for free trials of different tools.
Explore the features and functionality of each tool.
Choose the tools that best meet your needs.

16 other activities

Expand to see all activities and additional details

Show all 19 activities

Research Health Communication Strategies

Show steps

Seek out and follow tutorials to reinforce understanding of health communication strategies.

Browse courses on Health Communication

Show steps

Find online tutorials on health communication and media strategy
Follow selected tutorials
Take notes on key insights and best practices

Review social media campaign design best practices

Show steps

Solidify your knowledge of best practices for designing effective social media campaigns.

Browse courses on Digital Marketing

Show steps

Read articles and blog posts on social media campaign design.
Review case studies of successful social media campaigns.
Create a social media campaign design brief for a hypothetical product or service.

Review Digital Communication Strategy Best Practices

Show steps

Reviewing successful digital communication strategies will provide a strong foundation for creating effective health campaigns.

Browse courses on Best Practices

Show steps

Read articles and case studies on successful digital health campaigns.
Identify the key elements and tactics used in these campaigns.
Consider how these best practices can be applied to your own health communication efforts.

Practice Message Design

Show steps

Design and evaluate multiple health campaign messages to practice using principles from the course.

Browse courses on Design Thinking

Show steps

Select a health topic
Develop multiple message concepts
Evaluate the effectiveness of each message

Create and deliver health-related messages on social media

Show steps

Practice crafting and delivering health-related messages on social media to improve your communication skills.

Browse courses on Health Communication

Show steps

Identify a target audience for a specific health campaign.
Develop a series of social media messages tailored to the target audience.
Create and publish the messages on appropriate social media platforms.
Monitor and evaluate the performance of the messages.

Join a Health Communication Study Group

Show steps

Joining a study group will provide you with the opportunity to discuss course material with peers and get feedback on your work.

Browse courses on Health Communication

Show steps

Find other students in your course who are interested in forming a study group.
Set up a regular meeting time and location.
Discuss course material, share ideas, and work on projects together.

Explore social media analytics tools

Show steps

Increase your proficiency in using social media analytics tools to measure and improve the effectiveness of your campaigns.

Browse courses on Data Analytics

Show steps

Enroll in online tutorials or workshops on social media analytics.
Experiment with different analytics tools and platforms.
Analyze data from your own social media campaigns.

Design a Social Media Health Campaign

Show steps

Creating a social media health campaign will allow you to apply the principles learned in the course and receive feedback on your work.

Browse courses on Health Communication

Show steps

Develop a campaign goal and target audience.
Create engaging content that resonates with your target audience.
Choose the right social media platforms for your campaign.
Set up a campaign budget and timeline.
Launch your campaign and track its progress.

Develop a Health Communication Plan

Show steps

Developing a health communication plan will help you organize your thoughts and ideas for your health campaign.

Browse courses on Strategy

Show steps

Define your target audience.
Set your communication goals and objectives.
Identify your key messages.
Choose the right communication channels.
Develop a budget and timeline.

Collaborate on Campaign Strategy

Show steps

Collaborate with peers to develop and present a comprehensive digital health communication campaign strategy.

Browse courses on Campaign Strategy

Show steps

Form a small team and select a health campaign topic
Conduct research and develop campaign

Develop a social media health campaign proposal

Show steps

Create a comprehensive proposal for a social media health campaign to demonstrate your understanding of the course concepts.

Browse courses on Health Communication

Show steps

Define the campaign objectives and target audience.
Develop a creative strategy and content plan.
Outline a budget and implementation timeline.
Propose metrics for evaluating the campaign's effectiveness.

Evaluate Campaign Results

Show steps

Analyze metrics from a real-world health campaign to assess effectiveness and identify areas for improvement.

Browse courses on Campaign Evaluation

Show steps

Identify relevant campaign metrics
Collect and analyze campaign data
Write a report summarizing findings and recommendations

Analyze Health Campaign Data and Metrics

Show steps

Analyzing health campaign data will help you understand the effectiveness of your campaigns and make data-driven decisions.

Browse courses on Metrics

Show steps

Collect data from your social media campaigns.
Use Google Analytics or other tools to track website traffic.
Identify key metrics to track, such as reach, engagement, and conversions.
Analyze the data to identify trends and patterns.
Make recommendations for improving the effectiveness of your campaigns.

Contribute to Open-Source Health Communication Tools

Show steps

Contribute to open-source software projects related to health communication to expand your knowledge and make a tangible impact.

Browse courses on Open Source

Show steps

Find an open-source project that aligns with your interests and skillset
Identify areas where you can contribute

Mentor a Junior Health Communicator

Show steps

Provide guidance and support to someone new to health communication to further your understanding and solidify your knowledge.

Browse courses on Mentoring

Show steps

Find a mentee and set goals
Provide regular feedback and support

Contribute to a Health Communication Open Source Project

Show steps

Contributing to an open source project will allow you to apply your skills and knowledge to a real-world project.

Browse courses on Health Communication

Show steps

Find an open source health communication project that interests you.
Join the project community and introduce yourself.
Identify a task or area where you can contribute.
Start contributing to the project.
Collaborate with other contributors and learn from their experiences.

Career center

Learners who complete Digital Media for Health Outcomes, English will develop knowledge and skills that may be useful to these careers:

Health Communication Specialist

A Health Communication Specialist develops and executes communication strategies to promote health and wellness. They use their understanding of behavioral insights to create effective messages that resonate with target audiences. This course can provide Health Communication Specialists with the skills and knowledge they need to develop and implement successful social media campaigns, evaluate their impact, and make data-driven decisions to improve their effectiveness.

See salaries and explore the career path for Health Communication Specialist

Digital Marketing Manager

A Digital Marketing Manager plans and executes digital marketing campaigns to achieve business objectives. They use their understanding of social media and digital marketing channels to reach target audiences and drive conversions. This course can help Digital Marketing Managers develop the skills and knowledge they need to create effective digital health campaigns, measure their impact, and optimize their strategies.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

A Social Media Manager plans and executes social media campaigns to achieve business objectives. They use their understanding of social media platforms and audience engagement to create content that resonates with target audiences. This course can help Social Media Managers develop the skills and knowledge they need to create effective social media health campaigns, measure their impact, and optimize their strategies.

See salaries and explore the career path for Social Media Manager

Health Educator

A Health Educator develops and delivers educational programs and materials to promote health and wellness. They use their understanding of behavioral insights to create effective messages that motivate people to make healthy choices. This course can help Health Educators develop the skills and knowledge they need to design and implement effective health communication campaigns, evaluate their impact, and make data-driven decisions to improve their effectiveness.

See salaries and explore the career path for Health Educator

Public Health Educator

A Public Health Educator develops and delivers educational programs and materials to promote public health. They use their understanding of behavioral insights to create effective messages that motivate people to make healthy choices. This course can help Public Health Educators develop the skills and knowledge they need to design and implement effective health communication campaigns, evaluate their impact, and make data-driven decisions to improve their effectiveness.

See salaries and explore the career path for Public Health Educator

Health Communication Consultant

A Health Communication Consultant provides guidance and support to organizations on how to develop and implement effective health communication strategies. They use their understanding of behavioral insights to create messages that resonate with target audiences and achieve desired outcomes. This course can help Health Communication Consultants develop the skills and knowledge they need to provide strategic advice to clients, evaluate the impact of health communication campaigns, and make data-driven recommendations.

See salaries and explore the career path for Health Communication Consultant

Public Relations Specialist

A Public Relations Specialist manages the public relations activities of an organization. They use their understanding of media relations, social media, and other communication channels to build and maintain a positive image for their organization. This course can help Public Relations Specialists develop the skills and knowledge they need to create effective health communication campaigns, manage media inquiries, and build relationships with key stakeholders.

See salaries and explore the career path for Public Relations Specialist

Marketing Communications Manager

A Marketing Communications Manager develops and executes marketing communication campaigns to achieve business objectives. They use their understanding of marketing principles, communication channels, and target audiences to create effective messages that resonate with target audiences. This course can help Marketing Communications Managers develop the skills and knowledge they need to create effective health communication campaigns, measure their impact, and optimize their strategies.

See salaries and explore the career path for Marketing Communications Manager

Corporate Communications Manager

A Corporate Communications Manager manages the corporate communications activities of an organization. They use their understanding of media relations, public relations, and other communication channels to build and maintain a positive image for their organization. This course can help Corporate Communications Managers develop the skills and knowledge they need to create effective health communication campaigns, manage media inquiries, and build relationships with key stakeholders.

See salaries and explore the career path for Corporate Communications Manager

Health Policy Analyst

A Health Policy Analyst develops and analyzes health policy proposals. They use their understanding of health policy, economics, and research to make recommendations on how to improve the health of the population. This course may be useful for Health Policy Analysts who want to develop the skills and knowledge they need to communicate health policy issues to the public in a clear and concise way.

See salaries and explore the career path for Health Policy Analyst

Community Health Worker

A Community Health Worker provides health education and support to individuals and families in their community. They use their understanding of health issues and community resources to help people make healthy choices and improve their health. This course may be useful for Community Health Workers who want to develop the skills and knowledge they need to communicate health information to their clients in a culturally sensitive and effective way.

See salaries and explore the career path for Community Health Worker

Health Program Manager

A Health Program Manager plans and manages health programs to improve the health of the population. They use their understanding of health program planning, implementation, and evaluation to develop and implement effective programs. This course may be useful for Health Program Managers who want to develop the skills and knowledge they need to communicate health program information to stakeholders in a clear and concise way.

See salaries and explore the career path for Health Program Manager

Health Scientist

A Health Scientist conducts research on health issues to improve the health of the population. They use their understanding of research methods and health data to identify and address health problems. This course may be useful for Health Scientists who want to develop the skills and knowledge they need to communicate their research findings to policymakers, health professionals, and the public in a clear and concise way.

See salaries and explore the career path for Health Scientist

Health Informatics Specialist

A Health Informatics Specialist uses data and technology to improve the health of the population. They use their understanding of health informatics, data analysis, and health information systems to develop and implement solutions to health problems. This course may be useful for Health Informatics Specialists who want to develop the skills and knowledge they need to communicate health informatics concepts and solutions to policymakers, health professionals, and the public in a clear and concise way.

See salaries and explore the career path for Health Informatics Specialist

Health Services Researcher

A Health Services Researcher conducts research on the delivery of health services to improve the health of the population. They use their understanding of health services research methods and data to identify and address problems in the delivery of health services. This course may be useful for Health Services Researchers who want to develop the skills and knowledge they need to communicate their research findings to policymakers, health professionals, and the public in a clear and concise way.

See salaries and explore the career path for Health Services Researcher

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digital Media for Health Outcomes, English.

Influence, New and Expanded

Save

Provides a classic overview of the psychology of persuasion. This book is commonly used as a textbook at academic institutions and can be useful for gaining a foundation in persuasion techniques, or as additional reading for more depth.

Digital Media for Health Outcomes, English

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

Share

Similar courses