借助数字媒体实现卫生成果 from Coursera

借助数字媒体实现卫生成果 (DMHO) 课程将培训公共卫生传播专业人员利用社会和行为洞察力来设计、实施和评估在线公共卫生传播。该课程旨在作为一个全面的、基于证据的教程，介绍在社交媒体上制定和实施成功的公共卫生传播活动的关键战术步骤，并评估其效果和对公共卫生行为的影响。在整个课程中，学生将探索设计相关传播资料和传播活动创意的最佳做法。到课程结束时，学生将能够实施设有切实可行的传播活动目标的数字传播策略，并通过广告指标、调查数据、成本和覆盖率指标评估其影响。

耶鲁大学很高兴地为大家提供以下语言的课程完整译本：

阿拉伯语 - https://www.coursera.org/learn/digital-media-health-outcomes-ar

法语 - https://www.coursera.org/learn/digital-media-health-outcomes-fr

西班牙语 - https://www.coursera.org/learn/digital-media-health-outcomes-es

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Syllabus

以行为洞察为基础

行为洞察是未来传播活动策略的基础。鼓励参与者使用此单元内容来生成传播活动创意，以便循序渐进地学习其余课程内容。

拟定传播策略

了解针对既定目标受众制定卫生传播策略时的关键考虑因素。

基于情景制作内容 – 引起共鸣的传播材料和创意素材

根据行业标准揭示效果最佳的内容 - 包括有机和计划内的传播材料 - 与编写在线卫生传播创意素材的最佳做法之间的联系。

数字媒体与传播活动实施策略

学习如何在预算范围内制定可发挥最大影响力的数字传播策略，并树立实施此传播活动策略的信心！

至关重要的指标：了解影响力

为实际的社会和行为改变交流 (SBCC) 活动设定切实的目标和关键绩效指标。

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Develops skills for designing effective social media health campaigns

Explores strategies for evaluating the impact of public health campaigns

Provides practical guidance on implementing digital communication strategies

Taught by instructors with expertise in public health communication

Examines the role of social media in promoting health outcomes

Underlying strategies are relevant to public health professionals

Career center

Learners who complete 借助数字媒体实现卫生成果 will develop knowledge and skills that may be useful to these careers:

Digital Media Planner

In this role, you will plan and execute digital marketing campaigns across various online platforms. The Digital Media Health Outcomes course will help you build a foundation in designing and implementing effective public health campaigns using social media and other digital channels. You will learn to identify target audiences, develop tailored messaging, and track the impact of your campaigns.

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Health Educator

Health Educators are responsible for planning, implementing, and evaluating health education programs. The Digital Media Health Outcomes course will help you gain the knowledge and skills you need to design and deliver effective health education campaigns using digital media. You will learn how to use social media, websites, and other digital tools to reach your target audience and promote healthy behaviors.

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Public Health Communicator

Public Health Communicators develop and implement communication strategies to promote healthy behaviors and educate the public on health issues. They may also work with the media, community organizations, and government agencies to disseminate health information. The Digital Media Health Outcomes course will help you develop the skills needed to effectively communicate health information to the public using digital media.

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Social Media Manager

Social Media Managers are responsible for developing and implementing social media strategies for organizations. They create and manage content, engage with followers, and track the results of their campaigns. The Digital Media Health Outcomes course will help you develop the skills you need to be successful as a Social Media Manager. You will learn how to use social media to reach your target audience, build relationships, and promote your organization's goals.

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Public Relations Specialist

PR specialists develop and implement communication strategies to promote organizations and their products or services. They work with the media, investors, and other stakeholders to build relationships and convey key messages. The Digital Media Health Outcomes course will help you develop the skills you need to become a successful PR Specialist. You will learn how to use digital media to reach your target audience, build relationships, and promote your organization's goals.

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Marketing Analyst

Marketing Analysts are responsible for collecting, analyzing, and interpreting data to help businesses understand their customers and make informed marketing decisions. The Digital Media Health Outcomes course will help you develop the skills you need to become a successful Marketing Analyst. You will learn how to use data to identify trends, measure the effectiveness of marketing campaigns, and make recommendations for improvements.

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Health Care Marketer

The main purpose of a Health Care Marketer is to develop and implement marketing strategies specifically for healthcare products and services. They work with clients in various healthcare industries, including hospitals, medical device companies, and pharmaceutical companies. The Digital Media Health Outcomes course will help you develop the specialized knowledge and skills you need to become a successful Health Care Marketer. You will learn how to use digital media to reach healthcare professionals and consumers, build relationships, and promote your organization's goals.

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Content Strategist

A vital part of many marketing teams, Content Strategists are responsible for researching and creating content that appeals to the target audience. They work to ensure that all content is aligned with the organization's goals and values. The Digital Media Health Outcomes course will help you develop the strategic thinking and communication skills you need to become a successful Content Strategist. You will learn how to identify and engage your target audience, develop compelling content, and measure the effectiveness of your campaigns.

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Web Developer

Web Developers are responsible for designing, developing, and maintaining websites. The Digital Media Health Outcomes course may be useful to those interested in specializing in healthcare-related websites. In this role, you will work with public health organizations, healthcare providers, and other organizations to create websites that provide information and resources on health topics.

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Graphic designer

Graphic Designers are responsible for creating visual content such as logos, brochures, and websites. The Digital Media Health Outcomes course may be useful for those interested in specializing in healthcare-related graphic design. In this role, you will work with public health organizations, healthcare providers, and other organizations to create visual materials that promote health and well-being.

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User Experience Designer

In this role, you will research, design, and evaluate user interfaces for websites, apps, and other digital products. The Digital Media Health Outcomes course may be useful to those interested in specializing in healthcare-related UX design. You will work with public health organizations, healthcare providers, and other organizations to create user interfaces that are accessible, easy to use, and promote health.

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Social Media Specialist

Social Media Specialists manage social media accounts for businesses and organizations. They create and curate content, engage with audiences, and track the results of their campaigns. The Digital Media Health Outcomes course may be useful for those interested in specializing in healthcare-related social media marketing. You will work with public health organizations, healthcare providers, and other organizations to use social media to promote health and well-being.

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Media Relations Specialist

Media Relations Specialists build and maintain relationships with members of the media. They work to get their organization's news and information into the media. The Digital Media Health Outcomes course may be useful to those interested in specializing in healthcare media relations. You will learn how to use digital media to connect with journalists and other media professionals.

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Public Affairs Specialist

Public Affairs Specialists manage relationships with government officials and other stakeholders on behalf of organizations and businesses. The Digital Media Health Outcomes course may be useful to those interested in specializing in healthcare public affairs. You will learn how to use digital media to build relationships, advocate for policy changes, and promote the organization's mission.

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Journalist

Journalists research, write, and report on news stories for various media outlets. The Digital Media Health Outcomes course may be useful to those interested in specializing in healthcare journalism. You will learn how to use digital media to gather information, conduct interviews, and write compelling stories about health and healthcare.

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Reading list

We've selected three books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in 借助数字媒体实现卫生成果.

The Politics of Public Space

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Provides a practical guide to developing and implementing effective health communication campaigns in the digital age. It covers a wide range of topics, including social media, mobile health, and data analytics.

(English) The Politics of Public Space

Paperback

$$$

Psychology of the Digital Age

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Provides a practical guide to using social media for health communication. It covers a wide range of topics, including how to create effective content, build a following, and measure your results.

Psychology of the Digital Age

Paperback

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Psychology of the Digital Age

Kindle Edition

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The Internet and Health Communication

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Provides a comprehensive overview of the theory and practice of health communication. It covers a wide range of topics, including the use of social media, mobile health, and data analytics in health promotion.

(English) The Internet and Health Communication: Experiences...

Kindle Edition

$$$

借助数字媒体实现卫生成果

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