中级商务汉语（入职与营销篇） from Coursera

本课程是针对具有一定汉语水平的外国学习者的中级商务汉语课程。课程共分为两篇六课，共需六周时间。“两篇”是根据学习内容的不同分为的公司入职篇和市场营销篇。其中公司入职篇包括：招聘广告、应聘面试、入职第一天；产品营销篇包括产品介绍、市场营销、售后服务。

本课程的学习目标有三：一是进一步提高以汉语作为第二语言的学习者在汉语听、说、读这三个方面的技能；二是学习并掌握常用的商务汉语词汇及句式表达；三是了解中国特有的商务礼仪和商务文化。

就具体学习的课程而言，在本课程结束后，学习者可以基本看懂招聘广告的主要信息，在公司的面试中与面试官进行基本的交流，并能与中国同事进行日常工作上的会话；可以对产品进行简要的介绍和说明，并在市场营销和售后服务环节与客户进行基本的交流。

学生者需要具有汉语的中级水平，最好已掌握800-1000个汉语基本词语。

本课程的学习环节包括：观看教学视频，每周5个，时长平均在15分钟左右；完成与当天的教学视频相关的练习题；完成每周的测试和同伴互评。

What's inside

Syllabus

招聘启事

在本单元，你将学习招聘启事中出现的主要信息，如职位、薪水、工作地点、任职条件等。

应聘面试

在本单元，你将学习如何礼貌得体地回答面试官在面试时提出的一些问题。

入职第一天

在本单元，你将学习作为新员工进入公司的第一天如何与同事进行简单的交流。

产品介绍

在本单元，你将学习如何向客户介绍一种产品，如形状、颜色、大小等方面。

市场营销

在本单元，你将学习在市场营销中如何向客户推销产品以及中国特有的一些营销文化。

售后服务

在本单元，你将学习与售后服务相关的口语表达，如作为客户如何投诉，作为售后部如何应对客户的投诉。

总测验

在本单元列出了所学六个单元的重点内容，请在此基础上进行复习，然后完成总测验的34道选择题。

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Covers topics highly relevant to navigating the Chinese workplace and business world

Builds a strong foundation in business Chinese for foreign learners

Strengthens an existing foundation for intermediate learners

Emphasizes business etiquette and cultural norms, preparing learners for real-world interactions

Taught by experienced instructors with expertise in business Chinese

Requires a moderate level of Chinese proficiency, making it suitable for intermediate learners

Reviews summary

Business chinese for intermediate learners

This course is a well-done class appropriate for Chinese learners with medium to advanced proficiency who want to improve their proficiency in business Chinese. You will study essential vocabulary and sentence patterns commonly used in business situations and learn about unique Chinese business etiquette and culture.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 中级商务汉语（入职与营销篇） with these activities:

收集商务汉语学习资源

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收集资料，丰富学习材料，提升语言学习效率。

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搜索和收集商务汉语学习资料，如词库、语法指南、会话练习
整理和组织资料，创建一个学习资源库

阅读《商务汉语口语教程》

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通过阅读，巩固商务汉语口语表达，扩展词汇和句式。

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阅读书中的相关章节
学习并练习新的词汇和句式
完成练习题
与同学或老师讨论书中内容

参与商务汉语相关开源项目

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通过参与开源项目，提升实践能力和团队合作能力。

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寻找相关的开源项目，如翻译工具或语言学习平台
阅读项目文档和代码库
识别可以贡献的地方，如翻译、测试或代码开发
与项目团队沟通，提出贡献建议
提交代码或其他贡献

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Career center

Learners who complete 中级商务汉语（入职与营销篇） will develop knowledge and skills that may be useful to these careers:

Business Development Manager

As a Business Development Manager, you will be responsible for generating new business leads and developing relationships with potential customers. This course can help you build a foundation in business Chinese, which will be essential for communicating with Chinese clients and partners. The course will also provide you with an understanding of Chinese business culture and etiquette, which will help you build strong relationships with Chinese businesses.

See salaries and explore the career path for Business Development Manager

Marketing Manager

As a Marketing Manager, you will be responsible for developing and executing marketing campaigns to promote products or services. This course can help you build a foundation in business Chinese, which will be essential for communicating with Chinese consumers and partners. The course will also provide you with an understanding of Chinese marketing culture and trends, which will help you develop effective marketing campaigns for the Chinese market.

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Sales Manager

As a Sales Manager, you will be responsible for leading a team of sales representatives and developing sales strategies. This course can help you build a foundation in business Chinese, which will be essential for communicating with Chinese customers and partners. The course will also provide you with an understanding of Chinese sales culture and techniques, which will help you develop effective sales strategies for the Chinese market.

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Customer Service Manager

As a Customer Service Manager, you will be responsible for managing a team of customer service representatives and resolving customer issues. This course can help you build a foundation in business Chinese, which will be essential for communicating with Chinese customers. The course will also provide you with an understanding of Chinese customer service culture and expectations, which will help you develop effective customer service strategies for the Chinese market.

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Project Manager

As a Project Manager, you will be responsible for planning, executing, and closing projects. This course can help you build a foundation in business Chinese, which will be essential for communicating with Chinese stakeholders. The course will also provide you with an understanding of Chinese project management culture and practices, which will help you manage projects effectively in China.

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Operations Manager

As an Operations Manager, you will be responsible for overseeing the day-to-day operations of a business. This course can help you build a foundation in business Chinese, which will be essential for communicating with Chinese employees and partners. The course will also provide you with an understanding of Chinese business culture and practices, which will help you manage operations effectively in China.

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Human Resources Manager

As a Human Resources Manager, you will be responsible for managing the human resources function of a business. This course can help you build a foundation in business Chinese, which will be essential for communicating with Chinese employees. The course will also provide you with an understanding of Chinese labor laws and regulations, which will help you manage human resources effectively in China.

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Finance Manager

As a Finance Manager, you will be responsible for managing the financial operations of a business. This course can help you build a foundation in business Chinese, which will be essential for communicating with Chinese financial stakeholders. The course will also provide you with an understanding of Chinese accounting principles and practices, which will help you manage finances effectively in China.

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Information Technology Manager

As an Information Technology Manager, you will be responsible for managing the information technology function of a business. This course can help you build a foundation in business Chinese, which will be essential for communicating with Chinese IT staff and vendors. The course will also provide you with an understanding of Chinese IT culture and practices, which will help you manage IT effectively in China.

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Supply Chain Manager

As a Supply Chain Manager, you will be responsible for managing the supply chain of a business. This course can help you build a foundation in business Chinese, which will be essential for communicating with Chinese suppliers and logistics providers. The course will also provide you with an understanding of Chinese supply chain culture and practices, which will help you manage the supply chain effectively in China.

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Business Analyst

As a Business Analyst, you will be responsible for analyzing business processes and identifying opportunities for improvement. This course can help you build a foundation in business Chinese, which will be essential for communicating with Chinese stakeholders. The course will also provide you with an understanding of Chinese business culture and practices, which will help you analyze business processes effectively in China.

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Product Manager

As a Product Manager, you will be responsible for managing the development and launch of new products. This course can help you build a foundation in business Chinese, which will be essential for communicating with Chinese product development teams and customers. The course will also provide you with an understanding of Chinese product development culture and practices, which will help you manage products effectively in China.

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Technical Writer

As a Technical Writer, you will be responsible for writing technical documentation, such as manuals, white papers, and training materials. This course can help you build a foundation in business Chinese, which will be essential for communicating with Chinese technical staff and customers. The course will also provide you with an understanding of Chinese technical writing culture and practices, which will help you write technical documentation effectively in China.

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Translator

As a Translator, you will be responsible for translating documents from one language to another. This course can help you build a foundation in business Chinese, which will be essential for translating business documents into and out of Chinese. The course will also provide you with an understanding of Chinese translation culture and practices, which will help you translate documents effectively.

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Interpreter

As an Interpreter, you will be responsible for interpreting spoken communication between two or more people who speak different languages. This course can help you build a foundation in business Chinese, which will be essential for interpreting business conversations into and out of Chinese. The course will also provide you with an understanding of Chinese interpreting culture and practices, which will help you interpret effectively.

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