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Saad Omer
Kursus DMHO (Media Digital untuk Hasil Kesehatan) akan melatih para profesional komunikasi kesehatan untuk memanfaatkan wawasan sosial dan perilaku dalam merancang, menerapkan, dan mengevaluasi komunikasi kesehatan secara online. Kursus ini dirancang sebagai tutorial yang komprehensif dan berbasis bukti tentang langkah-langkah taktis utama untuk mengembangkan dan menerapkan kampanye kesehatan yang sukses di media sosial, serta mengevaluasi performa dan dampaknya terhadap perilaku kesehatan. Sepanjang kursus ini, pelajar akan mempelajari praktik terbaik untuk merancang pesan dan materi iklan kampanye yang relevan. Pada akhir kursus, pelajar akan dapat menerapkan strategi komunikasi digital dengan tujuan kampanye yang dapat ditindaklanjuti, serta mengevaluasi dampaknya melalui metrik iklan, data survei, biaya, dan indikator cakupan.
Read more
Kursus DMHO (Media Digital untuk Hasil Kesehatan) akan melatih para profesional komunikasi kesehatan untuk memanfaatkan wawasan sosial dan perilaku dalam merancang, menerapkan, dan mengevaluasi komunikasi kesehatan secara online. Kursus ini dirancang sebagai tutorial yang komprehensif dan berbasis bukti tentang langkah-langkah taktis utama untuk mengembangkan dan menerapkan kampanye kesehatan yang sukses di media sosial, serta mengevaluasi performa dan dampaknya terhadap perilaku kesehatan. Sepanjang kursus ini, pelajar akan mempelajari praktik terbaik untuk merancang pesan dan materi iklan kampanye yang relevan. Pada akhir kursus, pelajar akan dapat menerapkan strategi komunikasi digital dengan tujuan kampanye yang dapat ditindaklanjuti, serta mengevaluasi dampaknya melalui metrik iklan, data survei, biaya, dan indikator cakupan.
Read more
Kursus DMHO (Media Digital untuk Hasil Kesehatan) akan melatih para profesional komunikasi kesehatan untuk memanfaatkan wawasan sosial dan perilaku dalam merancang, menerapkan, dan mengevaluasi komunikasi kesehatan secara online. Kursus ini dirancang sebagai tutorial yang komprehensif dan berbasis bukti tentang langkah-langkah taktis utama untuk mengembangkan dan menerapkan kampanye kesehatan yang sukses di media sosial, serta mengevaluasi performa dan dampaknya terhadap perilaku kesehatan. Sepanjang kursus ini, pelajar akan mempelajari praktik terbaik untuk merancang pesan dan materi iklan kampanye yang relevan. Pada akhir kursus, pelajar akan dapat menerapkan strategi komunikasi digital dengan tujuan kampanye yang dapat ditindaklanjuti, serta mengevaluasi dampaknya melalui metrik iklan, data survei, biaya, dan indikator cakupan.
Yale dengan senang hati menawarkan kursus ini yang sepenuhnya diterjemahkan ke dalam bahasa:
Arab - https://www.coursera.org/learn/digital-media-health-outcomes-ar
Prancis - https://www.coursera.org/learn/digital-media-health-outcomes-fr
Spanyol - https://www.coursera.org/learn/digital-media-health-outcomes-es
Register for this course and see more details by visiting:
OpenCourser.com/course/do94ov/media
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What's inside
Syllabus
Wawasan Perilaku sebagai Landasan
Wawasan perilaku adalah landasan dasar strategi kampanye di masa depan. Para peserta akan didorong untuk menggunakan modul ini guna menghasilkan ide kampanye yang dapat mereka gunakan untuk mengikuti sisa kursus.
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Syllabus
Wawasan Perilaku sebagai Landasan
Wawasan perilaku adalah landasan dasar strategi kampanye di masa depan. Para peserta akan didorong untuk menggunakan modul ini guna menghasilkan ide kampanye yang dapat mereka gunakan untuk mengikuti sisa kursus.
Read more
Menyusun Strategi Komunikasi
Pemahaman tentang pertimbangan utama untuk menginformasikan strategi komunikasi kesehatan untuk target audiens yang ditetapkan.
Merancang Konteks - Pembuatan Pesan & Materi Iklan yang Relevan
Pengungkapan konten berperforma terbaik berdasarkan standar industri, baik aset organik maupun terencana, terkait praktik terbaik untuk merancang materi iklan kampanye kesehatan secara online.
Taktik untuk Implementasi Kampanye dan Media Digital
Pelajari cara merancang strategi komunikasi digital untuk mendapatkan dampak yang optimal sesuai anggaran dan membangun keyakinan untuk melakukan peluncuran strategi kampanye Anda!
Metrik yang Penting: Memahami Dampak
Penetapan tujuan yang nyata dan indikator performa utama untuk kampanye SBCC (Komunikasi Perubahan Sosial dan Perilaku) di dunia nyata.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Cocok untuk profesional komunikasi kesehatan yang ingin memanfaatkan wawasan sosial dan perilaku untuk kampanye kesehatan
Mengajarkan langkah-langkah taktis untuk mengembangkan dan menerapkan kampanye kesehatan di media sosial
Mengembangkan strategi komunikasi yang efektif untuk target audiens tertentu
Mengevaluasi dampak kampanye kesehatan melalui metrik iklan dan data survei
Menyediakan wawasan perilaku sebagai dasar strategi kampanye yang efektif
Diterjemahkan ke dalam bahasa Arab, Prancis, dan Spanyol, sehingga menjangkau audiens global
Save this course
Save Media Digital untuk Hasil Kesehatan to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Media Digital untuk Hasil Kesehatan with these
activities:
Review the basics of behavioral psychology.
Show steps
Secure a strong foundation in the principles and theories of behavioral psychology.
Browse courses on
Behavioral Science
Show steps
-
Read a textbook or online article that provides an overview of behavioral psychology.
-
Attend an online workshop or lecture on behavioral psychology.
-
Take a practice quiz or exam to test your understanding of the basics.
Attend a health communication conference or workshop to connect with professionals in the field.
Show steps
Expand your professional network and learn from experts in the field of health communication.
Browse courses on
Health Communication
Show steps
-
Research and identify relevant health communication conferences or workshops.
-
Register for the event and make a plan to attend.
-
Attend the event, participate in sessions, and connect with other professionals.
Follow online tutorials to learn about best practices in digital health communication.
Show steps
Stay up-to-date with the latest trends and techniques in digital health communication through guided tutorials.
Browse courses on
Digital Health
Show steps
-
Identify reputable sources for online tutorials on digital health communication.
-
Choose tutorials that align with your interests and learning goals.
-
Follow the tutorials step-by-step and take notes on important concepts.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Join a peer review group to provide and receive feedback on health communication materials.
Show steps
Improve your ability to critically evaluate and refine health communication materials through peer feedback.
Browse courses on
Peer Review
Show steps
-
Find a peer review group or create one with classmates or colleagues.
-
Share your health communication materials with the group and ask for feedback.
-
Provide constructive feedback on the materials of other group members.
Practice writing and delivering a strategic health communication plan.
Show steps
Develop practical skills in crafting and presenting effective health communication plans.
Browse courses on
Health Communication
Show steps
-
Choose a specific health issue or behavior and develop a target audience.
-
Conduct research to gather data and insights about the target audience.
-
Write a strategic communication plan that outlines the goals, objectives, strategies, and tactics for the campaign.
-
Deliver a presentation of the strategic communication plan to a group of peers or professionals.
Volunteer at a local health organization to gain practical experience in health communication.
Show steps
Apply your knowledge and skills in a real-world setting while supporting a health-related organization.
Browse courses on
Health Communication
Show steps
-
Identify a local health organization that aligns with your interests.
-
Contact the organization and inquire about volunteer opportunities.
-
Complete any necessary training or orientation.
-
Engage in volunteer activities that involve health communication, such as creating materials, assisting with events, or providing support to clients.
Design and implement a social media campaign for a health-related organization.
Show steps
Gain hands-on experience in planning, executing, and evaluating a social media campaign for a real-world health organization.
Browse courses on
Social Media Marketing
Show steps
-
Identify the organization and the target audience for the campaign.
-
Develop the campaign goals and objectives.
-
Choose the social media platforms and create engaging content.
-
Implement the campaign and track its progress.
-
Evaluate the effectiveness of the campaign and make adjustments as needed.
Review the basics of behavioral psychology.
Show steps
Secure a strong foundation in the principles and theories of behavioral psychology.
Browse courses on
Behavioral Science
Show steps
Show steps
Show steps
- Read a textbook or online article that provides an overview of behavioral psychology.
- Attend an online workshop or lecture on behavioral psychology.
- Take a practice quiz or exam to test your understanding of the basics.
Attend a health communication conference or workshop to connect with professionals in the field.
Show steps
Expand your professional network and learn from experts in the field of health communication.
Browse courses on
Health Communication
Show steps
Show steps
Show steps
- Research and identify relevant health communication conferences or workshops.
- Register for the event and make a plan to attend.
- Attend the event, participate in sessions, and connect with other professionals.
Follow online tutorials to learn about best practices in digital health communication.
Show steps
Stay up-to-date with the latest trends and techniques in digital health communication through guided tutorials.
Browse courses on
Digital Health
Show steps
Show steps
Show steps
- Identify reputable sources for online tutorials on digital health communication.
- Choose tutorials that align with your interests and learning goals.
- Follow the tutorials step-by-step and take notes on important concepts.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Join a peer review group to provide and receive feedback on health communication materials.
Show steps
Improve your ability to critically evaluate and refine health communication materials through peer feedback.
Browse courses on
Peer Review
Show steps
Show steps
Show steps
- Find a peer review group or create one with classmates or colleagues.
- Share your health communication materials with the group and ask for feedback.
- Provide constructive feedback on the materials of other group members.
Practice writing and delivering a strategic health communication plan.
Show steps
Develop practical skills in crafting and presenting effective health communication plans.
Browse courses on
Health Communication
Show steps
Show steps
Show steps
- Choose a specific health issue or behavior and develop a target audience.
- Conduct research to gather data and insights about the target audience.
- Write a strategic communication plan that outlines the goals, objectives, strategies, and tactics for the campaign.
- Deliver a presentation of the strategic communication plan to a group of peers or professionals.
Volunteer at a local health organization to gain practical experience in health communication.
Show steps
Apply your knowledge and skills in a real-world setting while supporting a health-related organization.
Browse courses on
Health Communication
Show steps
Show steps
Show steps
- Identify a local health organization that aligns with your interests.
- Contact the organization and inquire about volunteer opportunities.
- Complete any necessary training or orientation.
- Engage in volunteer activities that involve health communication, such as creating materials, assisting with events, or providing support to clients.
Design and implement a social media campaign for a health-related organization.
Show steps
Gain hands-on experience in planning, executing, and evaluating a social media campaign for a real-world health organization.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Identify the organization and the target audience for the campaign.
- Develop the campaign goals and objectives.
- Choose the social media platforms and create engaging content.
- Implement the campaign and track its progress.
- Evaluate the effectiveness of the campaign and make adjustments as needed.
Career center
Learners who complete Media Digital untuk Hasil Kesehatan will develop knowledge and skills
that may be useful to these careers:
Health Educator
Health Educator
Health Educators provide information and education to individuals and communities about health and wellness. This course can help Health Educators build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to reach target audiences and communicate health messages effectively. Additionally, this course can help Health Educators evaluate the impact of their campaigns and make adjustments as needed.
Social Media Manager
Social Media Manager
Social Media Managers create and manage social media content for businesses and organizations. This course can help Social Media Managers build a foundation in digital media for health outcomes. It can help them understand how to use social media to reach target audiences and communicate health messages effectively. Additionally, this course can help Social Media Managers evaluate the impact of their campaigns and make adjustments as needed.
Community Health Worker
Community Health Worker
Community Health Workers provide health education and support to individuals and communities. This course can help Community Health Workers build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to reach target audiences and communicate health messages effectively. Additionally, this course can help Community Health Workers evaluate the impact of their campaigns and make adjustments as needed.
Health Communication Specialist
Health Communication Specialist
Health Communication Specialists develop and disseminate health information to the public. This course can help Health Communication Specialists build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to reach target audiences and communicate health messages effectively. Additionally, this course can help Health Communication Specialists evaluate the impact of their campaigns and make adjustments as needed.
Marketing Manager
Marketing Manager
Marketing Managers develop and implement marketing campaigns to promote products or services. This course can help Marketing Managers build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to reach target audiences and communicate health messages effectively. Additionally, this course can help Marketing Managers evaluate the impact of their campaigns and make adjustments as needed.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists plan and execute publicity and public relations campaigns to build and maintain a positive public image for their clients. This course can help Public Relations Specialists build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to reach target audiences and communicate health messages effectively. Additionally, this course can help Public Relations Specialists evaluate the impact of their campaigns and make adjustments as needed.
Healthcare Administrator
Healthcare Administrator
Healthcare Administrators plan, direct, and coordinate the delivery of healthcare services. This course can help Healthcare Administrators build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to communicate with patients, families, and staff. Additionally, this course can help Healthcare Administrators evaluate the impact of their communications and make adjustments as needed.
Health Policy Analyst
Health Policy Analyst
Health Policy Analysts research and analyze health policies and programs. This course can help Health Policy Analysts build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to communicate research findings and policy recommendations to target audiences.
Medical Writer
Medical Writer
Medical Writers develop and write medical content for a variety of audiences. This course can help Medical Writers build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to communicate health information to target audiences effectively. Additionally, this course can help Medical Writers evaluate the impact of their campaigns and make adjustments as needed.
Health Information Specialist
Health Information Specialist
Health Information Specialists collect, manage, and disseminate health information. This course can help Health Information Specialists build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to communicate health information to target audiences effectively. Additionally, this course can help Health Information Specialists evaluate the impact of their campaigns and make adjustments as needed.
Web Developer
Web Developer
Web Developers design and develop websites. This course may be useful for Web Developers who are interested in developing health-related websites. It can help them understand how to use social media and other digital channels to communicate health messages effectively. Additionally, this course can help Web Developers evaluate the impact of their websites and make adjustments as needed.
Software Developer
Software Developer
Software Developers design, develop, and maintain software applications. This course may be useful for Software Developers who are interested in developing health-related software applications. It can help them understand how to use social media and other digital channels to communicate health messages effectively. Additionally, this course can help Software Developers evaluate the impact of their applications and make adjustments as needed.
User Experience (UX) Designer
User Experience (UX) Designer
User Experience (UX) Designers design and evaluate user interfaces for websites, apps, and other digital products. This course may be useful for UX Designers who are interested in designing health-related digital products. It can help them understand how to use social media and other digital channels to communicate health messages effectively. Additionally, this course can help UX Designers evaluate the impact of their designs and make adjustments as needed.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data to help organizations make better decisions. This course may be useful for Data Analysts who are interested in working in the healthcare industry. It can help them understand how to use social media and other digital channels to collect and analyze health data. Additionally, this course can help Data Analysts evaluate the impact of their analyses and make recommendations to improve health outcomes.
Graphic designer
Graphic designer
Graphic Designers create visual content for a variety of purposes. This course may be useful for Graphic Designers who are interested in creating health-related visual content. It can help them understand how to use social media and other digital channels to communicate health messages effectively. Additionally, this course can help Graphic Designers evaluate the impact of their designs and make adjustments as needed.
For more career information including salaries, visit:
OpenCourser.com/course/do94ov/media
Reading list
We've selected five books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Media Digital untuk Hasil Kesehatan.
Provides a practical guide to using behavioral economics and social psychology to design effective gamification strategies for health campaigns.
Buku ini menawarkan referensi yang berharga untuk taktik dan alat media sosial, yang melengkapi aspek praktis kursus.
Buku ini melengkapi kursus dengan panduan langkah demi langkah yang membahas strategi komunikasi di berbagai platform media sosial.
Buku ini dapat memberikan wawasan tambahan tentang pengembangan strategi komunikasi untuk target audiens tertentu.
A comprehensive guide to social media marketing, with a focus on content strategy and engagement.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/do94ov/media
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Effort
2-3 jam per minggu, 5 minggu
Level
Intermediate
Via
Coursera
Institution
Yale University
Instructor
Saad Omer
Language
Bahasa Indonesia
Good to know
Cocok untuk profesional komunikasi kesehatan yang ingin memanfaatkan wawasan sosial dan perilaku untuk kampanye kesehatan
Mengajarkan langkah-langkah taktis untuk mengembangkan dan menerapkan kampanye kesehatan di media sosial
Mengembangkan strategi komunikasi yang efektif untuk target audiens tertentu
Mengevaluasi dampak kampanye kesehatan melalui metrik iklan dan data survei
Menyediakan wawasan perilaku sebagai dasar strategi kampanye yang efektif
Diterjemahkan ke dalam bahasa Arab, Prancis, dan Spanyol, sehingga menjangkau audiens global
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