Media Digital untuk Hasil Kesehatan from Coursera

Kursus DMHO (Media Digital untuk Hasil Kesehatan) akan melatih para profesional komunikasi kesehatan untuk memanfaatkan wawasan sosial dan perilaku dalam merancang, menerapkan, dan mengevaluasi komunikasi kesehatan secara online. Kursus ini dirancang sebagai tutorial yang komprehensif dan berbasis bukti tentang langkah-langkah taktis utama untuk mengembangkan dan menerapkan kampanye kesehatan yang sukses di media sosial, serta mengevaluasi performa dan dampaknya terhadap perilaku kesehatan. Sepanjang kursus ini, pelajar akan mempelajari praktik terbaik untuk merancang pesan dan materi iklan kampanye yang relevan. Pada akhir kursus, pelajar akan dapat menerapkan strategi komunikasi digital dengan tujuan kampanye yang dapat ditindaklanjuti, serta mengevaluasi dampaknya melalui metrik iklan, data survei, biaya, dan indikator cakupan.

Yale dengan senang hati menawarkan kursus ini yang sepenuhnya diterjemahkan ke dalam bahasa:

Arab - https://www.coursera.org/learn/digital-media-health-outcomes-ar

Prancis - https://www.coursera.org/learn/digital-media-health-outcomes-fr

Spanyol - https://www.coursera.org/learn/digital-media-health-outcomes-es

What's inside

Syllabus

Wawasan Perilaku sebagai Landasan

Wawasan perilaku adalah landasan dasar strategi kampanye di masa depan. Para peserta akan didorong untuk menggunakan modul ini guna menghasilkan ide kampanye yang dapat mereka gunakan untuk mengikuti sisa kursus.

Menyusun Strategi Komunikasi

Pemahaman tentang pertimbangan utama untuk menginformasikan strategi komunikasi kesehatan untuk target audiens yang ditetapkan.

Merancang Konteks - Pembuatan Pesan & Materi Iklan yang Relevan

Pengungkapan konten berperforma terbaik berdasarkan standar industri, baik aset organik maupun terencana, terkait praktik terbaik untuk merancang materi iklan kampanye kesehatan secara online.

Taktik untuk Implementasi Kampanye dan Media Digital

Pelajari cara merancang strategi komunikasi digital untuk mendapatkan dampak yang optimal sesuai anggaran dan membangun keyakinan untuk melakukan peluncuran strategi kampanye Anda!

Metrik yang Penting: Memahami Dampak

Penetapan tujuan yang nyata dan indikator performa utama untuk kampanye SBCC (Komunikasi Perubahan Sosial dan Perilaku) di dunia nyata.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Cocok untuk profesional komunikasi kesehatan yang ingin memanfaatkan wawasan sosial dan perilaku untuk kampanye kesehatan

Mengajarkan langkah-langkah taktis untuk mengembangkan dan menerapkan kampanye kesehatan di media sosial

Mengembangkan strategi komunikasi yang efektif untuk target audiens tertentu

Mengevaluasi dampak kampanye kesehatan melalui metrik iklan dan data survei

Menyediakan wawasan perilaku sebagai dasar strategi kampanye yang efektif

Diterjemahkan ke dalam bahasa Arab, Prancis, dan Spanyol, sehingga menjangkau audiens global

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Media Digital untuk Hasil Kesehatan with these activities:

Review the basics of behavioral psychology.

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Secure a strong foundation in the principles and theories of behavioral psychology.

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Read a textbook or online article that provides an overview of behavioral psychology.
Attend an online workshop or lecture on behavioral psychology.
Take a practice quiz or exam to test your understanding of the basics.

Attend a health communication conference or workshop to connect with professionals in the field.

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Expand your professional network and learn from experts in the field of health communication.

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Research and identify relevant health communication conferences or workshops.
Register for the event and make a plan to attend.
Attend the event, participate in sessions, and connect with other professionals.

Follow online tutorials to learn about best practices in digital health communication.

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Stay up-to-date with the latest trends and techniques in digital health communication through guided tutorials.

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Identify reputable sources for online tutorials on digital health communication.
Choose tutorials that align with your interests and learning goals.
Follow the tutorials step-by-step and take notes on important concepts.

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Join a peer review group to provide and receive feedback on health communication materials.

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Improve your ability to critically evaluate and refine health communication materials through peer feedback.

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Find a peer review group or create one with classmates or colleagues.
Share your health communication materials with the group and ask for feedback.
Provide constructive feedback on the materials of other group members.

Practice writing and delivering a strategic health communication plan.

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Develop practical skills in crafting and presenting effective health communication plans.

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Choose a specific health issue or behavior and develop a target audience.
Conduct research to gather data and insights about the target audience.
Write a strategic communication plan that outlines the goals, objectives, strategies, and tactics for the campaign.
Deliver a presentation of the strategic communication plan to a group of peers or professionals.

Volunteer at a local health organization to gain practical experience in health communication.

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Apply your knowledge and skills in a real-world setting while supporting a health-related organization.

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Identify a local health organization that aligns with your interests.
Contact the organization and inquire about volunteer opportunities.
Complete any necessary training or orientation.
Engage in volunteer activities that involve health communication, such as creating materials, assisting with events, or providing support to clients.

Design and implement a social media campaign for a health-related organization.

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Gain hands-on experience in planning, executing, and evaluating a social media campaign for a real-world health organization.

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Identify the organization and the target audience for the campaign.
Develop the campaign goals and objectives.
Choose the social media platforms and create engaging content.
Implement the campaign and track its progress.
Evaluate the effectiveness of the campaign and make adjustments as needed.

Career center

Learners who complete Media Digital untuk Hasil Kesehatan will develop knowledge and skills that may be useful to these careers:

Health Educator

Health Educators provide information and education to individuals and communities about health and wellness. This course can help Health Educators build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to reach target audiences and communicate health messages effectively. Additionally, this course can help Health Educators evaluate the impact of their campaigns and make adjustments as needed.

See salaries and explore the career path for Health Educator

Social Media Manager

Social Media Managers create and manage social media content for businesses and organizations. This course can help Social Media Managers build a foundation in digital media for health outcomes. It can help them understand how to use social media to reach target audiences and communicate health messages effectively. Additionally, this course can help Social Media Managers evaluate the impact of their campaigns and make adjustments as needed.

See salaries and explore the career path for Social Media Manager

Community Health Worker

Community Health Workers provide health education and support to individuals and communities. This course can help Community Health Workers build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to reach target audiences and communicate health messages effectively. Additionally, this course can help Community Health Workers evaluate the impact of their campaigns and make adjustments as needed.

See salaries and explore the career path for Community Health Worker

Health Communication Specialist

Health Communication Specialists develop and disseminate health information to the public. This course can help Health Communication Specialists build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to reach target audiences and communicate health messages effectively. Additionally, this course can help Health Communication Specialists evaluate the impact of their campaigns and make adjustments as needed.

See salaries and explore the career path for Health Communication Specialist

Marketing Manager

Marketing Managers develop and implement marketing campaigns to promote products or services. This course can help Marketing Managers build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to reach target audiences and communicate health messages effectively. Additionally, this course can help Marketing Managers evaluate the impact of their campaigns and make adjustments as needed.

See salaries and explore the career path for Marketing Manager

Public Relations Specialist

Public Relations Specialists plan and execute publicity and public relations campaigns to build and maintain a positive public image for their clients. This course can help Public Relations Specialists build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to reach target audiences and communicate health messages effectively. Additionally, this course can help Public Relations Specialists evaluate the impact of their campaigns and make adjustments as needed.

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Healthcare Administrator

Healthcare Administrators plan, direct, and coordinate the delivery of healthcare services. This course can help Healthcare Administrators build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to communicate with patients, families, and staff. Additionally, this course can help Healthcare Administrators evaluate the impact of their communications and make adjustments as needed.

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Health Policy Analyst

Health Policy Analysts research and analyze health policies and programs. This course can help Health Policy Analysts build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to communicate research findings and policy recommendations to target audiences.

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Medical Writer

Medical Writers develop and write medical content for a variety of audiences. This course can help Medical Writers build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to communicate health information to target audiences effectively. Additionally, this course can help Medical Writers evaluate the impact of their campaigns and make adjustments as needed.

See salaries and explore the career path for Medical Writer

Health Information Specialist

Health Information Specialists collect, manage, and disseminate health information. This course can help Health Information Specialists build a foundation in digital media for health outcomes. It can help them understand how to use social media and other digital channels to communicate health information to target audiences effectively. Additionally, this course can help Health Information Specialists evaluate the impact of their campaigns and make adjustments as needed.

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Web Developer

Web Developers design and develop websites. This course may be useful for Web Developers who are interested in developing health-related websites. It can help them understand how to use social media and other digital channels to communicate health messages effectively. Additionally, this course can help Web Developers evaluate the impact of their websites and make adjustments as needed.

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Software Developer

Software Developers design, develop, and maintain software applications. This course may be useful for Software Developers who are interested in developing health-related software applications. It can help them understand how to use social media and other digital channels to communicate health messages effectively. Additionally, this course can help Software Developers evaluate the impact of their applications and make adjustments as needed.

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User Experience (UX) Designer

User Experience (UX) Designers design and evaluate user interfaces for websites, apps, and other digital products. This course may be useful for UX Designers who are interested in designing health-related digital products. It can help them understand how to use social media and other digital channels to communicate health messages effectively. Additionally, this course can help UX Designers evaluate the impact of their designs and make adjustments as needed.

See salaries and explore the career path for User Experience (UX) Designer

Data Analyst

Data Analysts collect, analyze, and interpret data to help organizations make better decisions. This course may be useful for Data Analysts who are interested in working in the healthcare industry. It can help them understand how to use social media and other digital channels to collect and analyze health data. Additionally, this course can help Data Analysts evaluate the impact of their analyses and make recommendations to improve health outcomes.

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Graphic designer

Graphic Designers create visual content for a variety of purposes. This course may be useful for Graphic Designers who are interested in creating health-related visual content. It can help them understand how to use social media and other digital channels to communicate health messages effectively. Additionally, this course can help Graphic Designers evaluate the impact of their designs and make adjustments as needed.

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Media Digital untuk Hasil Kesehatan

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