Vyombo vya Habari Dijitali kwa Matokeo ya Afya from Coursera

The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media, and to evaluate their performance and impact on health behavior. Throughout the course, students will explore best practices for designing relevant messages and campaign creatives. By the end of the course, students will be able to implement a digital communication strategy with actionable campaign objectives, and evaluate its impact through ad metrics, survey data, cost, and coverage indicators.

Yale is thrilled to offer this course fully translated in:

Arabic - https://www.coursera.org/learn/digital-media-health-outcomes-ar

French - https://www.coursera.org/learn/digital-media-health-outcomes-fr

Spanish - https://www.coursera.org/learn/digital-media-health-outcomes-es

What's inside

Syllabus

Maarifa ya Tabia Kama Msingi

Maarifa ya kitabia ndio msingi ambao mkakati wa kampeni ya siku zijazo unategemea. Participants will be encouraged to use this module to generate campaign ideas they can use to follow along with for the rest of the course.

Kutengeneza Mkakati Wako wa Mawasiliano

Uelewa wa mambo muhimu ya kuzingatia katika mkakati wako wa mawasiliano ya afya kwa hadhira inayolengwa iliyobainishwa.

Kubuni Kwa Muktadha - Ujumbe na Maudhui ya Picha na Video Yenye Ufanisi

Ufichuaji wa maudhui yanayofanya vizuri kulingana na viwango vya sekta - vipengee visilivyolipiwa na vilivyoratibiwa - yanayohusiana na mbinu bora za kubuni maudhui ya picha na video ya kampeni ya afya mtandaoni.

Mbinu za Vyombo vya Habari vya Kidijitali na Utekelezaji wa Kampeni

Jifunze jinsi ya kuunda mkakati wako wa mawasiliano ya kidijitali kwa matokeo bora ndani ya bajeti na upate ujasiri wa kuanzisha mkakati wa kampeni yako!

Vipimo Muhimu: Kuelewa Athari

Kuweka malengo yanayoonekana na viashirio muhimu vya utendakazi kwa kampeni halisi za Mawasiliano ya Mabadiliko ya Kijamii na Tabia (SBCC).

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Inafundisha mikakati ya mawasiliano ya afya ya kidijitali na teknolojia za utekelezaji wa kampeni, ambazo ni muhimu kwa wataalamu wa mawasiliano ya afya

Imeundwa kwa watendaji wa mawasiliano ya afya, ambayo hutoa maarifa ya vitendo kwa kubuni na kutekeleza kampeni za afya mtandaoni

Iliyotolewa na Yale, ambayo ina sifa nzuri katika uwanja wa afya ya umma

Inafundisha jinsi ya kutumia ufahamu wa kijamii na tabia ili kuunda na kutathmini mawasiliano ya afya mtandaoni, ambayo ni muhimu kwa kukuza tabia nzuri za kiafya

Inashughulikia mbinu za kubuni na utekelezaji wa maudhui ya kuona yenye ufanisi, ambayo ni muhimu kwa kuongeza ushiriki mtandaoni

Maarifa ya kitabia kama msingi wa mkakati wa kampeni, unaoangazia umuhimu wa kuelewa tabia za watazamaji walengwa

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Vyombo vya Habari Dijitali kwa Matokeo ya Afya with these activities:

Identify a mentor in the digital health field

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Seek out a mentor in the digital health field to provide guidance and support in your career development.

Browse courses on Mentorship

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Define your goals
Identify potential mentors
Reach out to mentors
Build a relationship

Review course notes and assignments

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Regularly review your course notes, assignments, and quizzes to reinforce your understanding of the material.

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Gather your materials
Review notes
Complete assignments
Take practice quizzes

Testing social and behavioral insights

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Conduct various experiments and tests to practice applying social and behavioral insights for health outcomes.

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Identify a target audience
Design a research study
Collect data
Analyze results
Draw conclusions

Five other activities

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Digital media for health hackathon

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Attend a hackathon focused on developing digital media strategies for health communications.

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Form a team
Brainstorm ideas
Develop a prototype
Pitch your idea

Peer support group for digital health professionals

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Join or start a peer support group for digital health professionals to connect with others, share knowledge, and provide support.

Browse courses on Mentorship

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Find or start a group
Attend meetings
Share your knowledge
Support others

Catalog of digital health resources

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Create a collection of useful digital health resources, such as websites, apps, and databases.

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Identify relevant resources
Organize resources by topic
Create a user-friendly interface
Share your catalog

Design a digital health campaign

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Develop a comprehensive plan for a digital health campaign, including goals, target audience, messaging, and evaluation metrics.

Browse courses on Social Media Marketing

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Define campaign goals
Identify target audience
Develop messaging
Choose digital channels
Create a budget
Develop an evaluation plan

Social media health challenge

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Participate in a social media challenge that focuses on improving health outcomes.

Browse courses on Health Promotion

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Find a challenge
Set goals
Track your progress
Share your results

Career center

Learners who complete Vyombo vya Habari Dijitali kwa Matokeo ya Afya will develop knowledge and skills that may be useful to these careers:

Health Communications Manager

Health Communications Managers develop, implement, and evaluate communication campaigns to promote public health. The Digital Media for Health Outcomes course provides a comprehensive understanding of how to use social and behavioral insights to design effective health campaigns online. This course can help Health Communications Managers stay up-to-date on the latest best practices and technologies to reach their target audiences.

See salaries and explore the career path for Health Communications Manager

Health Educator

Health Educators use a variety of methods to promote health and prevent disease. The Digital Media for Health Outcomes course can help Health Educators learn how to use social media and other digital tools to reach their target audiences and deliver effective health messages.

See salaries and explore the career path for Health Educator

Content Creator

Content Creators develop and produce content for websites, social media, and other digital platforms. The Digital Media for Health Outcomes course can help Content Creators learn how to create engaging and effective health content.

See salaries and explore the career path for Content Creator

Social Media Manager

Social Media Managers use social media to build relationships with customers and promote products or services. The Digital Media for Health Outcomes course can help Social Media Managers learn how to use social media to promote health and well-being.

See salaries and explore the career path for Social Media Manager

Public Health Advisor

Public Health Advisors provide guidance to public health agencies and policymakers on how to improve the health of populations. The Digital Media for Health Outcomes course can help Public Health Advisors learn how to use social media and other digital tools to communicate with the public and promote healthy behaviors.

See salaries and explore the career path for Public Health Advisor

Health Program Manager

Health Program Managers plan, implement, and evaluate health programs. The Digital Media for Health Outcomes course can help Health Program Managers learn how to use social media and other digital tools to promote health and well-being.

See salaries and explore the career path for Health Program Manager

Community Health Worker

Community Health Workers provide health education and support to individuals and families in their communities. The Digital Media for Health Outcomes course can help Community Health Workers learn how to use social media and other digital tools to reach their target audiences and deliver effective health messages.

See salaries and explore the career path for Community Health Worker

Health Communication Specialist

Health Communication Specialists develop and implement communication strategies to promote health and well-being. The Digital Media for Health Outcomes course can help Health Communication Specialists learn how to use social media and other digital tools to reach their target audiences and deliver effective health messages.

See salaries and explore the career path for Health Communication Specialist

Health Journalist

Health Journalists write and report on health news and issues. The Digital Media for Health Outcomes course can help Health Journalists learn how to use social media and other digital tools to reach their audiences and deliver accurate and timely health information.

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Health Librarian

Health Librarians provide access to health information and resources. The Digital Media for Health Outcomes course can help Health Librarians learn how to use social media and other digital tools to promote health literacy and provide access to health information.

See salaries and explore the career path for Health Librarian

Health Information Manager

Health Information Managers manage the collection, storage, and use of health information. The Digital Media for Health Outcomes course can help Health Information Managers learn how to use social media and other digital tools to promote health information exchange and improve the quality of health care.

See salaries and explore the career path for Health Information Manager

Public Relations Specialist

Public Relations Specialists manage relationships with the media and promote organizations to the public. The Digital Media for Health Outcomes course can help Public Relations Specialists learn how to use social media and other digital tools to promote health and well-being.

See salaries and explore the career path for Public Relations Specialist

Health Policy Analyst

Health Policy Analysts analyze and evaluate health policies to identify their impact on populations. The Digital Media for Health Outcomes course can help Health Policy Analysts learn how to use social media and other digital tools to communicate with policymakers and the public about health issues.

See salaries and explore the career path for Health Policy Analyst

Health Informatics Specialist

Health Informatics Specialists use technology to improve the quality and efficiency of health care. The Digital Media for Health Outcomes course can help Health Informatics Specialists learn how to use social media and other digital tools to promote health information exchange and improve the quality of health care.

See salaries and explore the career path for Health Informatics Specialist

Data Analyst

Data Analysts collect, analyze, and interpret data to identify trends and patterns. The Digital Media for Health Outcomes course can help Data Analysts learn how to use data to evaluate the effectiveness of health campaigns.

See salaries and explore the career path for Data Analyst

Vyombo vya Habari Dijitali kwa Matokeo ya Afya

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