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Branding de comunidades

Jorge David Fernández Gómez and María Teresa Gordillo-Rodríguez

El presente libro ofrece una forma novedosa de explicar la realidad del marketing actual y es de gran utilidad para la gestión de marcas, porque en él se sientan las bases del branding de comunidades.

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(Español) Branding de comunidades. Marcas y colectivos de consumo (Manuales) (Spanish Edition)

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Length: 179 pages

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