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Emotional Branding

Marc Gobe

Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy.

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Emotional Branding: The New Paradigm for Connecting Brands to People

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Emotional Branding Publisher: Allworth Press; Upd Rev edition

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Length: 352 pages

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