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Créer un Moodboard pour votre marque avec Canva

Sara Nefzaoui

À la fin de ce projet, vous aurez toutes les compétences de base pour créer un moodboard appelé aussi planche d'inspiration pour votre marque en utilisant la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing. Vous serez capable de définir votre identité de marque et de mener à bien vos projets créatifs en utilisant les divers outils de conception, couleurs et graphiques proposés par Canva.

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What's inside

Syllabus

Présentation du projet
À la fin de ce projet, vous aurez toutes les compétences de base pour créer un moodboard appelé aussi planche d'inspiration pour votre marque en utilisant la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing. Vous serez capable de définir votre identité de marque et de mener à bien vos projets créatifs en utilisant les divers outils de conception, couleurs et graphiques proposés par Canva. Ce projet est destiné aux débutants, propriétaires de petites entreprises et startups qui n’ont aucune connaissance en graphisme et qui souhaiteraient créer des moodboards professionnels en utilisant différents modèles proposés par Canva.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Adapté aux débutants, ce cours pose des bases solides en graphisme
Exploite Canva, un outil en ligne performant pour la création et la modification de visuels marketing
Guide les participants dans la définition de leur identité de marque
Permet de créer des moodboards professionnels à l'aide de modèles prêts à l'emploi

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Créer un Moodboard pour votre marque avec Canva with these activities:
Review basic design principles
Reinforce key design concepts to prepare for creating effective moodboards on Canva.
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  • Review articles or tutorials on essential design principles.
  • Practice applying these principles in a mock design project.
Connect with experienced designers
Seek guidance and insights from professionals in the field of design.
Show steps
  • Attend industry events or join online communities to network with designers.
  • Reach out to potential mentors for advice and guidance on moodboard design.
Design a practice moodboard
Apply your skills to create a moodboard that showcases your understanding of the course concepts.
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  • Gather and curate images, colors, and textures that reflect a particular theme or concept.
  • Arrange the elements on a Canva template, experimenting with different layouts and compositions.
  • Export the moodboard for review and feedback.
Two other activities
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Assist fellow students in the course
Enhance your understanding by sharing your knowledge and providing peer support.
Show steps
  • Identify areas where you can offer assistance to fellow students.
  • Engage in discussions, provide feedback on moodboards, or answer questions in the course community.
Develop a visual guide for your brand
Solidify your understanding by creating a practical deliverable that integrates moodboards and brand development.
Browse courses on Brand Guidelines
Show steps
  • Define your brand's core values, mission, and target audience.
  • Create a moodboard that captures the desired visual aesthetic of the brand.
  • Develop a style guide that establishes consistent visual elements and usage guidelines.

Career center

Learners who complete Créer un Moodboard pour votre marque avec Canva will develop knowledge and skills that may be useful to these careers:
Graphic designer
Graphic Designers are responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as brochures, magazines, and corporate reports. The Créer un Moodboard pour votre marque avec Canva course can be useful for those interested in a career as a Graphic Designer, as it provides a foundation in the principles of visual design, typography, and color theory.
Brand Manager
Brand Managers are in charge of a company's brand image. They develop and execute marketing campaigns, manage branding initiatives, and ensure that the company's brand is consistent across all channels. The Créer un Moodboard pour votre marque avec Canva course can be useful for those interested in a career as a Brand Manager, as it provides a foundation in the principles of brand building, visual storytelling, and digital marketing.
Creative Director
Creative Directors are responsible for the overall creative vision of a company's marketing and advertising campaigns. They work with a team of designers, copywriters, and other creatives to develop and execute creative concepts that align with the company's brand strategy. The Créer un Moodboard pour votre marque avec Canva course can be useful for those interested in a career as a Creative Director, as it provides a foundation in the principles of visual storytelling, creative concept development, and project management.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing plans. They work with a team of marketers to develop and implement strategies that reach target audiences and achieve business goals. The Créer un Moodboard pour votre marque avec Canva course can be useful for those interested in a career as a Marketing Manager, as it provides a foundation in the principles of marketing, brand building, and digital marketing.
Social Media Manager
Social Media Managers are responsible for planning and executing social media campaigns. They work with a team of marketers to develop and implement strategies that reach target audiences through social media channels. The Créer un Moodboard pour votre marque avec Canva course can be useful for those interested in a career as a Social Media Manager, as it provides a foundation in the principles of social media marketing, content creation, and community management.
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. They work with a team of marketers to develop and implement strategies that reach target audiences through digital channels. The Créer un Moodboard pour votre marque avec Canva course can be useful for those interested in a career as a Digital Marketing Manager, as it provides a foundation in the principles of digital marketing, visual storytelling, and social media marketing.
UI/UX Designer
UI/UX Designers are responsible for designing the user interface and user experience of websites and apps. They work with a team of engineers and other designers to create interfaces that are both functional and visually appealing. The Créer un Moodboard pour votre marque avec Canva course may be useful for those interested in a career as a UI/UX Designer, as it provides a foundation in the principles of user experience design, visual design, and prototyping.
Product Designer
Product Designers are responsible for designing products that are both functional and aesthetically pleasing. They work with a team of engineers and other designers to develop products that meet the needs of users. The Créer un Moodboard pour votre marque avec Canva course may be useful for those interested in a career as a Product Designer, as it provides a foundation in the principles of user experience design, visual design, and prototyping.
Web Designer
Web Designers are responsible for designing and developing websites. They work with a team of engineers and other designers to create websites that are both functional and visually appealing. The Créer un Moodboard pour votre marque avec Canva course may be useful for those interested in a career as a Web Designer, as it provides a foundation in the principles of web design, HTML, and CSS.
Art Director
Art Directors are responsible for overseeing the visual aspects of a project, such as a film, television show, or magazine. They work with a team of artists and designers to develop and execute a visual concept that aligns with the project's overall goals. The Créer un Moodboard pour votre marque avec Canva course may be useful for those interested in a career as an Art Director, as it provides a foundation in the principles of visual storytelling, creative concept development, and project management.
Visual Merchandiser
Visual Merchandisers are responsible for creating visually appealing displays of products in retail stores. They work with a team of marketers and sales associates to develop and implement strategies that increase sales. The Créer un Moodboard pour votre marque avec Canva course may be useful for those interested in a career as a Visual Merchandiser, as it provides a foundation in the principles of visual merchandising, retail design, and product styling.
Landscape Architect
Landscape Architects are responsible for designing outdoor spaces, such as parks, gardens, and campuses. They work with a team of engineers and other designers to create spaces that are both functional and aesthetically pleasing. The Créer un Moodboard pour votre marque avec Canva course may be useful for those interested in a career as a Landscape Architect, as it provides a foundation in the principles of landscape design, site planning, and plant selection.
Interior designer
Interior Designers are responsible for designing the interiors of buildings, such as homes, offices, and restaurants. They work with a team of designers and contractors to create spaces that are both functional and aesthetically pleasing. The Créer un Moodboard pour votre marque avec Canva course may be useful for those interested in a career as an Interior Designer, as it provides a foundation in the principles of interior design, space planning, and color theory.
Fashion Designer
Fashion Designers are responsible for designing clothes, shoes, and accessories. They work with a team of designers and pattern makers to create collections that are both stylish and functional. The Créer un Moodboard pour votre marque avec Canva course may be useful for those interested in a career as a Fashion Designer, as it provides a foundation in the principles of fashion design, sketching, and color theory.
Museum curator
Museum Curators are responsible for the care and display of museum collections. They work with a team of conservators and other staff to develop and implement exhibitions that engage and educate visitors. The Créer un Moodboard pour votre marque avec Canva course may be useful for those interested in a career as a Museum Curator, as it provides a foundation in the principles of museum studies, exhibition design, and art history.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Créer un Moodboard pour votre marque avec Canva.
Explores the gap between business strategy and design, and how to bridge it to create successful brands.
Classic guide to color theory and how to use color to create effective designs.
Explores the design of everyday things and how to make them more user-friendly.

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