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Healthcare Marketer

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April 13, 2024 Updated April 20, 2025 17 minute read

A Career Guide to Healthcare Marketing

Healthcare marketing is a specialized field focused on communicating the value of health-related services, products, and organizations to various audiences, including patients, physicians, and payers. It involves crafting strategies and messages that resonate within a complex and highly regulated industry. The goal is to connect individuals and communities with the healthcare resources they need, fostering informed decisions and promoting well-being.

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Salaries for Healthcare Marketer

City

25th Percentile

50th Percentile

75th Percentile

Median

New York

$75,000

$92,000

$118,000

$92,000

San Francisco

$144,000

$179,000

$226,000

$179,000

Seattle

$84,000

$109,000

$142,000

$109,000

See all salaries

City

25th Percentile

50th Percentile

75th Percentile

Median

New York

$75,000

$92,000

$118,000

$92,000

San Francisco

$144,000

$179,000

$226,000

$179,000

Seattle

$84,000

$109,000

$142,000

$109,000

Austin

$79,000

$100,000

$127,000

$100,000

Toronto

$65,000

$84,000

$111,000

$84,000

London

£64,000

£95,000

£134,000

£95,000

Paris

€45,000

€57,000

€74,000

€57,000

Berlin

€46,000

€63,000

€82,000

€63,000

Tel Aviv

₪260,000

₪324,000

₪421,000

₪324,000

Singapore

S$76,000

S$112,000

S$160,000

S$112,000

Beijing

¥90,800

¥121,000

¥149,000

¥121,000

Shanghai

¥592,000

¥845,000

¥1,080,000

¥845,000

Shenzhen

¥113,000

¥141,000

¥203,000

¥141,000

Bengalaru

₹729,000

₹1,220,000

₹1,670,000

₹1,220,000

Delhi

₹800,000

₹1,424,000

₹1,600,000

₹1,424,000

Bars indicate relevance. All salaries presented are estimates. Completion of this course does not guarantee or imply job placement or career outcomes.

Path to Healthcare Marketer

Take the first step.

We've curated six courses to help you on your path to Healthcare Marketer. Use these to develop your skills, build background knowledge, and put what you learn to practice.

Sorted from most relevant to least relevant:

Healthcare Delivery Providers

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Health Data Science Foundation

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Covid-19 Cases Forecasting Using Fbprophet

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Machine Learning in Healthcare: Fundamentals & Applications

Machine Learning in Healthcare: Fundamentals &...

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Fundamentals of Biomedical Imaging: Magnetic Resonance Imaging (MRI)

Fundamentals of Biomedical Imaging: Magnetic Resonance...

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U.S. Healthcare Systems

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Reading list

We haven't picked any books for this reading list yet.

Priced Out

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Provides a comprehensive overview of the history, drivers, and impact of healthcare consumerism. It explores the role of patients in making healthcare decisions, the use of technology to empower patients, and the implications for healthcare providers and insurers.

Priced Out: The Economic and Ethical Costs of...

Paperback

Priced Out: The Economic and Ethical Costs of...

Kindle Edition

The Patient Will See You Now

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Examines the impact of technology on healthcare consumerism. It explores the rise of wearable devices, telemedicine, and artificial intelligence, and discusses how these technologies are changing the way patients interact with their healthcare providers.

The Patient Will See You Now: The Future of...

Hardcover

The Patient Will See You Now: The Future of...

Kindle Edition

Understanding Psychosocial Adjustment to Chronic...

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Provides practical advice for patients on how to become more informed about their healthcare options and make better decisions about their care. It covers topics such as choosing a doctor, understanding health insurance, and negotiating medical bills.

Understanding Psychosocial Adjustment to Chronic...

Kindle Edition

$$$

Redefining Health Care

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Discusses the need for a consumer revolution in healthcare. It argues that the current healthcare system is broken and that patients need to take a more active role in their care.

Redefining Health Care: Creating Value-Based...

Hardcover

Redefining Health Care: Creating Value-based...

Kindle Edition

HBR's 10 Must Reads on Strategy for Healthcare...

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Discusses the need for a consumer revolution in healthcare. It argues that the current healthcare system is broken and that patients need to take a more active role in their care.

HBR's 10 Must Reads on Strategy for Healthcare...

Paperback

HBR's 10 Must Reads on Strategy for Healthcare...

Kindle Edition

Consumer Reports Buying Guide 1985

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Provides a comprehensive guide to healthcare consumerism for patients. It covers topics such as choosing a doctor, understanding health insurance, and managing your medical bills.

Consumer Reports Buying Guide 1985

Paperback

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Consumer Reports Buying Guide 1985

Kindle Edition

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Critical

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Explores the future of healthcare consumerism. It discusses the challenges and opportunities facing the healthcare industry as patients become more empowered and demanding.

Critical: What We Can Do About the Health-Care...

Hardcover

Relevant careers

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