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5qe4xg|
Find a path to becoming a Global Account Manager. Learn more at:
OpenCourser.com/career/5qe4xg/global
Reading list
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Argues that global marketing is no longer a luxury but a necessity for companies that want to succeed in the 21st century. It provides a framework for developing and implementing global marketing strategies that are effective and profitable.
Provides a comprehensive overview of global product and brand management. It covers topics such as product development, branding, and marketing communications. It is an essential resource for students and practitioners who want to learn more about the challenges and opportunities of global product and brand management.
Provides a comprehensive overview of global distribution and logistics. It covers topics such as transportation, warehousing, and inventory management. It is an essential resource for students and practitioners who want to learn more about the challenges and opportunities of global distribution and logistics.
Provides a comprehensive overview of global marketing communications. It covers topics such as advertising, public relations, and sales promotion. It is an essential resource for students and practitioners who want to learn more about the challenges and opportunities of global marketing communications.
Provides a comprehensive overview of global marketing management. It covers topics such as strategic planning, market research, product development, pricing, distribution, and promotion. It is an excellent resource for students and practitioners who want to learn more about the challenges and opportunities of global marketing.
Provides a comprehensive overview of global marketing ethics. It covers topics such as ethical decision-making, corporate social responsibility, and consumer protection. It is an essential resource for students and practitioners who want to learn more about the ethical challenges and opportunities of global marketing.
Provides a comprehensive overview of global marketing strategies and cases. It covers topics such as strategic planning, market research, product development, pricing, distribution, and promotion. It is an excellent resource for students and practitioners who want to learn more about the challenges and opportunities of global marketing from a strategic perspective.
Provides a comprehensive overview of global marketing from a cultural perspective. It covers topics such as cultural differences, cultural influences on consumer behavior, and cross-cultural marketing strategies. It is an excellent resource for students and practitioners who want to learn more about the challenges and opportunities of global marketing from a cultural perspective.
Provides a comprehensive overview of global marketing through a text and cases approach. It covers topics such as strategic planning, market research, product development, pricing, distribution, and promotion. It is an excellent resource for students and practitioners who want to learn more about the challenges and opportunities of global marketing from a text and cases perspective.
For more information about how these books relate to this course, visit:
OpenCourser.com/career/5qe4xg/global
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