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Introduction to Business

This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.

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What's inside

Two courses

Essentials of Management and Strategic Planning

(0 hours)

Essentials of Management and Strategic Planning introduces learners to the fundamentals of business management and strategic planning. Learners will gain a better understanding of management and leadership, along with how the two are different, and how strong leadership plays a role in developing people. Learners will also explore what strategy is and how key strategies can push an organization ahead of its competitors.

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Introduction to Digital Marketing

(0 hours)

Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines and social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them.

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Learning objectives

Determine content that resonates with consumers and how businesses can differentiate themselves in competitive markets with that content.
Explore business growth best practices, including the basics of management, employee leadership development, and strategic planning.

Utilize critical financial information to help run and grow a business while managing cash flow and expenses.

Determine content that resonates with consumers and how businesses can differentiate themselves in competitive markets with that content.
Explore business growth best practices, including the basics of management, employee leadership development, and strategic planning.
Utilize critical financial information to help run and grow a business while managing cash flow and expenses.

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Time

16 hours

Level

Introductory

Via

Coursera

Institution

University of California, Irvine

Instructors

Steve Fritzenkotter

Marla Noel

Level

Introductory

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