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Jim Hamilton and Michael Cant

Selling is one of the most crucial and oldest professions and is an extremely marketable skill for most consulting, technology, management, and executive positions.

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Selling is one of the most crucial and oldest professions and is an extremely marketable skill for most consulting, technology, management, and executive positions.

In this program, you will have the opportunity to learn, review, and critique the sales process through the use of role playing, interviewing, and lectures. This program will take a hands-on, practical approach to help you understand sales strategy and concepts which lead to successful sales careers, from sales reps, sales managers, to enterprise sales executives.

This program is designed for:

Enterprise Sales will prepare you to take the next step in a rewarding career in sales.

What you'll learn

  • Understand the buyer journey/decision-making process for digital enterprises and how the selling actions must be in alignment.
  • Analyze the current methodologies and trends related to outbound prospecting within an enterprise.
  • Define the sales funnel concept and why it is important.
  • Identify the various components of a demand generation program and the sales roles/resources required to execute.
  • Leverage data, tools, and technology to drive productivity improvements.

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What's inside

Three courses

Enterprise Selling

(30 hours)
Selling is a crucial skill for consulting, management, and executive positions. This course teaches you how to "sell" to senior executives in enterprises.

Strategic Account Management

(30 hours)
Strategic Account Management will examine a major challenge of sales teams: how to maintain customer relationships and grow business in a competitive marketplace.

Sales Enablement & Analytics

(30 hours)
Organizations today have an influx of data which, when used effectively, can derive actionable insights for both the sales organization and their clients. Today's sales leaders need to systematically increase their sophistication in leveraging data, tools, and domain expertise to provide customized insights, consulting, and guidance to their strategic customers.

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