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Fundraising and Development

Dr. Wayne Whiteman, PE, Michelle Poesy, Jason Wohlman, Angela Joens, and Brian Casey

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals.

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What's inside

Four courses

Fundraising and Development Foundations

(0 hours)

In this course, you will gain an introduction to the basic terminology and concepts in fundraising and development. You will learn how to develop a case for support, identify and assess prospective donors, match a donor’s interests and needs with your organization’s mission and goals, and structure a successful solicitation.

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Annual Campaigns: Building a Case for Support

(0 hours)

In this overview of annual giving programs, you’ll gain an intro to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation.

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Major and Principal Gifts

(0 hours)

This course provides a comprehensive view of major and principal gift development work for students who seek to build upon their experiences gained in the introductory session.

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Planned Giving

(0 hours)

In this overview of planned giving, you'll learn the basics, including terminology, concepts, and vehicles. You'll also learn to identify prospective donors, recognize benefits, match donor interests with options, and structure a successful solicitation.

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Time

32 hours

Level

Introductory

Via

Coursera

Institution

Georgia Institute of Technology

Instructors

Dr. Wayne Whiteman, PE

Michelle Poesy

Jason Wohlman

Angela Joens

Brian Casey

Level

Introductory

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