About this Specialization
The Market Research Specialisation focuses on the essentials of research and the research process. This Specialisation will teach you how to use qualitative and quantitative research methods, how to develop and manage a questionnaire development strategy, how to develop measurements, how to collect data and how to analyze and present them. Once you have completed this Specialisation, you will have a good understanding of market research including: Essentials of market research Components of research proposal Research process Development of research instruments Sampling approaches Data analysis and interpretation Research report This Specialisation is aimed at market research analysts, social media strategists, marketing managers, product managers and market researchers who wish to enhance their knowledge with the essentials of market research, the research process and the research proposal. The Specialisation will assist learners in familiarising with the fundamentals of market research, methodological approaches, data collection and analysis and a good understanding of the stages of the research process.
| From | Queen Mary University of London via Coursera |
|---|---|
| Hours | 240 |
| Instructors | Athanasia Lampraki, Evangelia Katsikea |
| Language | English |
| Subjects | Business |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Statistician, Market Research $58k
Assistant Market Research $61k
Analyst-Market Research $61k
Analyst/Market Research $62k
Market Research Professional $72k
Market and Research Analyst $72k
Market and Research Analyst $72k
Market Research Project $73k
Market Research Operations $77k
Market Research Officer $91k
Market Research & Analysis $102k
Market Research Vendor $152k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
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Jun |
Introduction to Market Research This course concentrates on the foundations of market research. You will be introduced to the essentials and nature of market research, the research process and the importance of... Coursera | Queen Mary University of London |
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Jun |
This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and... Coursera | Queen Mary University of London |
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Jun |
Research Instruments and Research Hypotheses This course concentrates on the design and development of different research instruments. In this vein, the focus will be placed on the development of an instrument design... Coursera | Queen Mary University of London |
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Jun |
Analysis and Interpretation of Data This course focuses on the analysis and interpretation of data. The focus will be placed on data preparation and description and quantitative and qualitative data analysis. The... Coursera | Queen Mary University of London |
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| From | Queen Mary University of London via Coursera |
|---|---|
| Hours | 240 |
| Instructors | Athanasia Lampraki, Evangelia Katsikea |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Statistician, Market Research $58k
Assistant Market Research $61k
Analyst-Market Research $61k
Analyst/Market Research $62k
Market Research Professional $72k
Market and Research Analyst $72k
Market and Research Analyst $72k
Market Research Project $73k
Market Research Operations $77k
Market Research Officer $91k
Market Research & Analysis $102k
Market Research Vendor $152k
Similar Courses
Sorted by relevance
