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Business and Marketing Strategies

Alan Pilkington, Mariya Eranova, Alan Bradshaw, and Dominic Appiah

In this Specialization you will develop knowledge and skills in the interconnected spheres of business and marketing. This is facilitated by the application of a global perspective, which enables you to recognise market opportunities and how to create a competitive advantage through reflecting on both short and long term operational and marketing driven issues.

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What's inside

Four courses

Fundamentals of Marketing Strategy

The ‘Fundamentals of Marketing Strategy’ course is interactive and designed to offer learners the opportunity to share ideas and engage in discussions with their fellow students. Throughout this course, learners will be given the opportunity to explore key and relevant marketing models and concepts in the formulation of effective marketing strategy.

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Fundamentals of International Business

Studying international business is essential for modern individuals. Understanding the international business environment, cross-border business activities, and motivations for these activities will help you make sense of the contemporary business context and navigate the complex world.

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Operations Systems Excellence

Operations management is concerned with the design, planning and control of operating systems for the provision of goods and services. This course will provide an introduction to the development of operational systems and how operating methods can help achieve corporate excellence.

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Consumption, Marketing and Culture

What does it mean to be a consumer in a consumer society? This MOOC examines the role of marketing in shaping our consumer cultures and lives. Rather than focusing on how to sell more products, it asks what it means to be regarded as a consumer in this moment of history.

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Time

0 hours

Level

Introductory

Via

Coursera

Institution

University of London

Instructors

Alan Pilkington

Mariya Eranova

Alan Bradshaw

Dominic Appiah

Level

Introductory

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