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Fundamentals of International Business

Mariya Eranova

Studying international business is essential for everyone who wants to be a well-rounded modern individual. Understanding the main features of the international business environment, mechanisms of cross-border business activities, and motivations to engage in these activities, will help you to make sense of contemporary business context and navigate yourself in our complex world.

This MOOC provides essential knowledge about international business, its key actors and recent trends. It combines relevant theoretical frameworks with contemporary business cases and practitioner-oriented learning materials. Students will be able to familiarise themselves with such concepts as globalization, internationalisation, multinationals and institutions, and see how they relate to each other, as well as draw implications to current business practices.

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What's inside

Syllabus

Globalisation

This week introduces the subject of international business, the key terms that we will use throughout this MOOC and the topics that will be discussed each week. It also provides an overview of one of the main concepts in international business – globalisation.

Internationalisation process

This week discusses how and why firms internationalise. We will look at one of the main manifestations of globalisation -- foreign direct investment (FDI) and compare it with other methods of internationalisation.

Institutions

This week introduces the concept of institutions and how they influence cross-border activities. It offers insights into the main differences in political, and cultural systems across the globe.

Multinational enterprises

The purpose of this week is to deepen your knowledge of multinational enterprises. It will provide more insights regarding the context of their operations, main choices faced by multinationals, and the main impacts they have on the society and environment.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces the main concepts in international business, suitable for those new to the field

Combines theory with practical examples, making it relevant to business professionals

Helps learners understand the motivations and mechanisms of cross-border business activities

Provides a foundation for further studies or careers in international business

Instructor Mariya Eranova is recognized for her work in international business

Course requires some background knowledge in business or economics

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentals of International Business with these activities:

Review the globalization process.

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Review the steps and concepts of the globalization process to strengthen your foundational knowledge in international business.

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Define globalization and its key aspects.
Discuss the drivers and challenges of globalization.
Explore the impact of globalization on businesses and economies.

Review "International Business: A Managerial Perspective" by Charles Hill

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Review a comprehensive textbook in international business to reinforce key concepts and gain a deeper understanding of the field.

View Strategic Management and Business Policy:... on Amazon

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Read and summarize key chapters.
Identify and analyze important theories and frameworks.
Compare and contrast different perspectives on international business.

Participate in group discussions on international business.

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Engage with peers to share insights, discuss different perspectives, and enhance your understanding of international business.

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Join or form study groups for discussions.
Prepare for discussions by reviewing materials.
Actively participate in discussions.

Four other activities

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Analyze international business case studies.

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Engage in case study analysis of real-world international business scenarios to apply your knowledge and develop critical thinking skills.

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Read and analyze provided case studies.
Identify key issues and challenges faced by businesses.
Develop and evaluate potential solutions and strategies.

Design a global marketing campaign.

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Create a comprehensive global marketing campaign to demonstrate your understanding of the global business environment.

Browse courses on International Marketing

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Identify target markets and conduct market research.
Develop a global marketing strategy and plan.
Create culturally sensitive marketing materials.
Implement and monitor the campaign.

Develop a business plan for an international venture.

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Create a comprehensive business plan for an international venture to apply your knowledge of market analysis, strategy development, and financial planning.

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Conduct market research and analysis.
Develop a business concept and strategy.
Create financial projections and plans.
Present your business plan.

Mentor junior students in international business.

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Share your knowledge and experience by mentoring junior students, reinforcing your understanding of international business and developing leadership skills.

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Identify opportunities to mentor junior students.
Prepare materials and resources for mentoring sessions.
Provide guidance and support to mentees.
Reflect on your mentoring experience.

Career center

Learners who complete Fundamentals of International Business will develop knowledge and skills that may be useful to these careers:

Global Market Analyst

A Global Market Analyst is responsible for researching and analyzing global markets to identify trends, opportunities, and risks for companies. They provide insights to help businesses make informed decisions about their international expansion strategies. This course provides a comprehensive overview of the international business environment and the factors that influence cross-border activities. It equips Global Market Analysts with the knowledge and skills needed to conduct thorough market research and develop effective strategies for international business.

See salaries and explore the career path for Global Market Analyst

International Business Consultant

An International Business Consultant provides guidance to companies entering or expanding their global presence. They analyze global markets, identify opportunities, and develop strategies for business growth. This course provides a foundation in the fundamentals of international business, including globalisation, internationalisation, institutions, and multinational enterprises. Understanding these concepts is essential for success as an International Business Consultant, as they help professionals navigate the complexities of cross-border business activities and make informed decisions.

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International Trade Specialist

An International Trade Specialist focuses on the import and export of goods and services across borders. They ensure compliance with regulations, negotiate trade agreements, and manage international logistics. This course covers the mechanisms of cross-border business activities and the motivations for engaging in international trade. It helps International Trade Specialists understand the global trade environment and develop the skills needed to facilitate the smooth flow of goods and services.

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International Marketing Manager

An International Marketing Manager develops and executes marketing strategies for products or services in global markets. They conduct market research, identify target audiences, and create marketing campaigns that resonate with international consumers. This course covers the key aspects of international business, including motivations to engage in cross-border activities and mechanisms of international trade. It provides International Marketing Managers with a comprehensive understanding of the global business environment and the strategies needed to succeed in international markets.

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Cross-Cultural Trainer

A Cross-Cultural Trainer prepares individuals and organizations to navigate cultural differences in international business settings. They develop training programs, facilitate workshops, and provide guidance on cultural etiquette. This course introduces the concept of institutions and how they influence cross-border activities. It offers insights into the main differences in political, and cultural systems across the globe. This knowledge is essential for Cross-Cultural Trainers to effectively bridge cultural gaps and promote understanding in international business.

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International Management Consultant

An International Management Consultant provides advice to businesses on how to manage their international operations effectively. They analyze business processes, identify areas for improvement, and develop strategies for growth. This course provides a comprehensive overview of the international business environment and the challenges faced by multinational enterprises. It equips International Management Consultants with the knowledge and skills needed to help businesses achieve their global objectives.

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Multilateral Development Officer

A Multilateral Development Officer works for international organizations to promote economic and social development in developing countries. They design and implement programs, manage donor relations, and evaluate the impact of development initiatives. This course provides a comprehensive understanding of the role of institutions in international business and the challenges faced by developing economies. It equips Multilateral Development Officers with the knowledge and skills needed to contribute to sustainable development efforts.

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Foreign Market Researcher

A Foreign Market Researcher conducts research to identify and analyze potential markets for products or services in other countries. They gather data on market size, competition, consumer preferences, and cultural factors. This course provides a solid foundation in the fundamentals of international business, including globalisation, internationalisation, and institutions. It helps Foreign Market Researchers understand the dynamics of global markets and develop effective strategies for market entry.

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International Business Lawyer

An International Business Lawyer provides legal advice to businesses on cross-border transactions, contracts, and regulatory compliance. They specialize in international law and have a deep understanding of the legal framework governing international business. This course introduces the concept of institutions and how they influence cross-border activities. It offers insights into the main differences in political, and cultural systems across the globe. This knowledge is essential for International Business Lawyers to effectively navigate the legal complexities of international business transactions.

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Global Business Development Manager

A Global Business Development Manager identifies and pursues business opportunities in international markets. They develop strategies for market entry, establish partnerships, and negotiate deals. This course provides a foundation in the fundamentals of international business, including globalisation, internationalisation, and institutions. It equips Global Business Development Managers with a comprehensive understanding of the global business environment and the skills needed to succeed in international markets.

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Global Supply Chain Manager

A Global Supply Chain Manager oversees the flow of goods and services across borders, ensuring efficient and cost-effective supply chains. They collaborate with suppliers, logistics providers, and customers to optimize supply chain operations. This course covers the mechanisms of cross-border business activities and the challenges faced by multinational enterprises. It provides Global Supply Chain Managers with a comprehensive understanding of the international supply chain environment and the strategies needed to manage global supply chains effectively.

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International Human Resources Manager

An International Human Resources Manager oversees HR functions in a global context, including recruitment, training, and compensation. They ensure compliance with local employment laws and promote a positive and inclusive work environment for employees from diverse cultures. This course introduces the concept of institutions and how they influence cross-border activities. It offers insights into the main differences in political, and cultural systems across the globe. This knowledge is essential for International Human Resources Managers to effectively manage HR operations in a global context and create a supportive and equitable work environment for employees.

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Export Compliance Specialist

An Export Compliance Specialist ensures that companies comply with export control regulations and avoid legal penalties. They review export orders, classify commodities, and prepare documentation for international shipments. This course covers the mechanisms of cross-border business activities and the motivations for engaging in international trade. It provides Export Compliance Specialists with a solid understanding of the legal and regulatory framework governing international trade and the importance of compliance.

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International Project Manager

An International Project Manager leads and manages projects across borders, involving teams from different countries and cultures. They coordinate project activities, ensure timely delivery, and manage stakeholder expectations. This course covers the challenges faced by multinational enterprises and the main impacts they have on society and the environment. It provides International Project Managers with a comprehensive understanding of the complexities of managing international projects and the strategies needed to achieve successful outcomes.

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International Investment Analyst

An International Investment Analyst researches and analyzes international investment opportunities for individuals and institutions. They evaluate economic conditions, political risks, and company performance to make investment recommendations. This course covers the motivations to engage in international business and the key actors involved in international business activities. It provides International Investment Analysts with a solid understanding of the global investment landscape and the factors that influence investment decisions in international markets.

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Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Fundamentals of International Business.

The Globalization of Business

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Classic work on the multinational corporation.

Fundamentals of International Business

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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