International Business Venturing Abroad from Coursera

What's inside

Syllabus

IB Entry Strategies

This first module reviews international foreign country entry strategies. In the first lesson, we ask the question “Should we go global?” and discuss the factors for making this decision. Assuming the answer is “yes,” we then review the three basic entry decisions that must be addressed - entry timing, country selection, and entry strategy. The module concludes with a discussion of entry timing, and an extended discussion of country selection using the PESTEL model as a tool to assist with making the final decision.

Exporting Strategies

In this module, we discuss exporting into a foreign market. First described is the relationship between exporting and importing, followed by the steps required for successful exporting. Then three alternative types of exporting are compared: direct exporting, indirect exporting with intermediaries, and piggyback exporting. The module concludes with a discussion of successful importing, which is essentially a mirror image of successful exporting.

Direct Entry Strategies

In this module we explore methods of direct foreign-country entry including both contractual entry methods and foreign direct investment. Contractual methods include licensing, franchising, outsourcing, management contracts, and turnkey projects where a firm has an arms-length relationship with a foreign company. With foreign direct investment, a firm takes an active ownership position with a foreign firm. Methods of foreign direct investment (abbreviated as FDI) are joint ventures, mergers, acquisitions, and Greenfield investment.

Living Abroad

In this final module, we examine the personal side of international business with a discussion of working and living abroad as an expatriate (expat). We first describe the characteristics of successful expats contrasted with those you are less successful. We then review the many steps needed to prepare for living abroad along with necessary precautions. Next, we discuss life abroad as an expatriate including a description of how to cope with culture shock. And finally, we discuss the challenges of returning home after a long assignment abroad. We conclude with a brief discussion of “is it worth it?” The provisional answer is “Yes!”

Operating Abroad

"Operating Abroad" course exam

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores exporting, which is standard in international business

Taught by Stephen R. Lawrence, who is recognized for their work in international business

Teaches direct foreign-country entry including both contractual entry methods and foreign direct investment

Examines challenges of coming home after a long assignment abroad

Develops core skills for working and living abroad as an expatriate

Requires extensive background knowledge first

Reviews summary

Highly praised business course

According to students, this course on International Business Venturing Abroad is highly praised. Learners say the course is Amazing, Excellent, and Complete. They appreciate the Engaging videos, quizzes, and reading assignments that use Real-World Examples. Overall, Students Highly Recommend this course for those looking to gain a Better Perspective on international business and preparing for Cultural Changes.

The course provides real-world examples.

"some of reading assignments were very interesting since they used actual examples"

Students highly recommend this course.

"really is a very complete course"

"It was a great learning experience and very much useful course"

"i love this."

"Very enjoable course. "

"IT was such an amazing experience."

"I highly recommend it"

There are a few mistakes in the slides and quizzes.

"some of reading assignments were very interesting since they used actual examples and experiences. However there were some mistakes or issues on PP slides and Quizzes"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in International Business Venturing Abroad with these activities:

Analyze Case Studies

Show steps

Apply your knowledge by analyzing real-world examples of international business practices.

Show steps

Read the case study and identify the key issues.
Develop and implement a solution to the challenges presented.
Discuss your findings with classmates or a mentor.

Attend Guest Lectures from Industry Experts

Show steps

Gain insights from professionals in the field of international business.

Show steps

Attend guest lectures or webinars hosted by the course or university.
Ask questions and engage with the speakers.

Read Global Marketing Management

Show steps

Enhance your understanding of international business principles through a comprehensive textbook.

View Global Marketing on Amazon

Show steps

Read the assigned chapters corresponding to the course modules.
Take notes and highlight important concepts.

Three other activities

Expand to see all activities and additional details

Show all six activities

Develop a Business Plan for an International Market

Show steps

Apply your knowledge by creating a comprehensive business plan for a specific international market.

Show steps

Choose a target market and conduct market research.
Develop a marketing and sales strategy.
Outline operations and logistics.
Create a financial plan.
Present your business plan to classmates or a mentor for feedback.

Give a Presentation on a Global Business Case

Show steps

Demonstrate your understanding by presenting a case study of a global business success or challenge.

Show steps

Research and select a case study.
Develop a presentation outline.
Practice your presentation.
Deliver your presentation to the class.

Mentor New International Business Students

Show steps

Enhance your understanding and solidify your knowledge by mentoring other students.

Show steps

Volunteer to be a mentor for new students in the international business program.
Share your experiences and provide guidance to mentees.
Meet regularly to discuss progress and provide support.

Career center

Learners who complete International Business Venturing Abroad will develop knowledge and skills that may be useful to these careers:

International Business Strategist

An International Business Strategist focuses on expanding a company's global reach, so they must think critically about the best way to market goods and services internationally. Graduates of this course will be prepared to do this work; the course will provide a solid framework for understanding the variables that inform these opportunities.

See salaries and explore the career path for International Business Strategist

International Marketing Manager

International Marketing Managers are responsible for developing and executing strategies to sell products and services to global markets; understanding factors that favor selling to these markets will be of great benefit. The course, covering PESTEL analysis, will be of great benefit to this group of professionals.

See salaries and explore the career path for International Marketing Manager

Global Supply Chain Manager

A Global Supply Chain Manager develops strategies for acquiring goods and/or services, and may need to consider global markets; an understanding of international business culture and practice will be of benefit. This course will help learners understand global markets, as well as the cultural factors that could affect a supply chain.

See salaries and explore the career path for Global Supply Chain Manager

International Sales Manager

An International Sales Manager leads a team in selling goods and/or services in a foreign market, and must understand the market's unique characteristics to succeed. This course will provide training in this area, specifically regarding entry strategy.

See salaries and explore the career path for International Sales Manager

International Business Development Manager

An International Business Development Manager's role is to identify new business opportunities in foreign countries, and to develop and implement strategies for capitalizing on those opportunities. The focus on foreign direct investment, contractual entry methods, and country selection will be of great interest to those in this role.

See salaries and explore the career path for International Business Development Manager

Export Manager

An Export Manager is responsible for overseeing the export of goods and/or services to foreign markets, so they must understand exporting practices. This course will provide a solid foundation in this area, which will be of great benefit to this group of professionals.

See salaries and explore the career path for Export Manager

Import Manager

Import Managers oversee the importation of goods and/or services to a country, so an understanding of importing practices is very useful. Graduates of this course will learn about importing and will be prepared to do this work; the course will provide a solid framework for understanding the variables that inform importing.

See salaries and explore the career path for Import Manager

Customs Broker

Customs Brokers work on behalf of their clients to ensure that they comply with regulations for importing and exporting goods. Graduates of this course will be prepared to do this work; the course will provide a solid framework for understanding the variables that inform these international business practices.

See salaries and explore the career path for Customs Broker

Trade Finance Analyst

A Trade Finance Analyst is responsible for minimizing risk for international financial transactions, so a thorough understanding of the practices that govern international trade will be important. Graduates of this course will be prepared to do this work; the course will provide a solid framework for understanding the variables that inform these international business practices.

See salaries and explore the career path for Trade Finance Analyst

International Business Consultant

An International Business Consultant provides advice and guidance to companies on how to enter and operate in foreign markets, and must have a strong understanding of these practices. Graduates of this course will be prepared to do this work; the course will provide a solid framework for understanding the variables that inform these international business practices.

See salaries and explore the career path for International Business Consultant

International Economist

An International Economist focuses on the economic factors that affect global markets, as well as geopolitics that could affect business, so an understanding of international business practices will be useful. Graduates of this course will be prepared to do this work; the course will provide a solid framework for understanding the variables that inform these international business practices.

See salaries and explore the career path for International Economist

Foreign Exchange Trader

Foreign Exchange Traders are responsible for buying and selling currencies on behalf of their clients, and must understand how international economics and geopolitics can affect currency value. Graduates of this course may want to consider this role; the course will provide a strong foundation in international economics.

See salaries and explore the career path for Foreign Exchange Trader

International Relations Analyst

An International Relations Analyst researches and interprets global events; an understanding of global markets can provide important context. Graduates of this course may want to consider this role; the course will provide a solid foundation in this area.

See salaries and explore the career path for International Relations Analyst

Global Business Journalist

A Global Business Journalist investigates and reports on how international business and economics impact geopolitics. Graduates of this course may want to consider this role; the course will provide a solid foundation in this area.

See salaries and explore the career path for Global Business Journalist

International Trade Specialist

An International Trade Specialist is an expert on the regulations and practices that govern international trade, so a thorough understanding of these practices will be important. Graduates of this course will be prepared to do this work; the course will provide a solid framework for understanding the variables that inform these international business practices.

See salaries and explore the career path for International Trade Specialist