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Stephane Muller and Henry Ngo

The Esports Management Specialization prepares students to turn a passion for gaming into a viable career. According to a market report by Newzoo, global esports revenues have reached $906 million in 2018, a year-on-year growth of +38%. Speak knowledgeably about the history, community, and business of esports with future employers and other stakeholders in the industry. Individuals aspiring to launch or already beginning their career in the business of esports. This program suits game developers, finance professionals, community managers, marketers, and project managers. Overview of esports will introduce learners to the roles and influences that game developers have in the industry. Learners get a glimpse into the structures of an organization and how it builds a brand. Learners will also be informed of the jobs available in esports and where to get started in order to be involved.

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What's inside

Four courses

Game Developers and Esports Organizations

Before you can have an Esport, you must have a video game to play and a game developer to design it. This course is dedicated to discussing game developers and their relationship with their respective Esport. We will examine the diagram demonstrating the various competitive structures commonly found in Esports.

Esports Teams and Professional Players

(0 hours)
This course focuses on competitive Esport teams and individual professional players. We will discuss the support staff, contracts, and hardships of professional play. We will also examine the Esports media ecosystem, including articles, videos, streaming, and social media.

Collegiate Esports and Career Planning

(0 hours)
This course examines hot topics in the rapidly growing Esports industry, including collegiate Esports and career planning. We will explore the various avenues and choices available in the Esports world, providing a comprehensive understanding of the field.

Esports Management Capstone Project

We will analyze the pros and cons of creating an Esport organization and recommend an effective branding strategy based on current Esport branding considerations.

Learning objectives

  • Examine relationships in the esports communities and understand how their different roles affect each other.
  • Explore esports from behind the scenes and learn what it means to be involved in esports.
  • Learn the structures of what an esports organizations might look like and build the groundwork for an understanding of the esports industry.
  • Understand the roles and influences that game developers have in the industry.

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