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Stephane Muller
We will analyze the pros and cons of creating a single or multiple Esport organization and recommend an effective branding strategy for a hypothetical Esport organization based on current Esport branding considerations.
You will develop a plan for recruiting funding resources for a hypothetical Esports organization and choose an Esport organization role of interest, other than Owner, and describe your reasoning.
Register for this course and see more details by visiting:
OpenCourser.com/course/f46uo1/esports
What's inside
Syllabus
Getting Started
Congratulations! You've made it to the final course in this program! This capstone project is designed to allow you to take the knowledge you have gained through the previous courses and put that knowledge into practice. This section will prepare you for your capstone project and final peer review. It will also answer any questions you might have about the project assignment and the grading rubric.
Read more
Syllabus
Getting Started
Congratulations! You've made it to the final course in this program! This capstone project is designed to allow you to take the knowledge you have gained through the previous courses and put that knowledge into practice. This section will prepare you for your capstone project and final peer review. It will also answer any questions you might have about the project assignment and the grading rubric.
Read more
Content Review
This section is meant for those who wish to have additional feedback on their project before the final peer review submission and evaluation.
Final Project Assignment Submission
This is your final peer review assignment submission portion of the course. Please be mindful that there will be no extension given to learners for any deadlines set.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Excellent fit for those in the Esports field, it covers crucial aspects of the industry
Taught by Stephane Muller, a highly renowned instructor in the Esports industry
Develops practical and essential strategies for funding, branding, and recruitment
Provides a comprehensive project-based learning experience that prepares learners for real-world scenarios
Covers the latest trends and considerations in Esports branding and funding
Culminates in a capstone project, offering valuable hands-on experience
Save this course
Save Esports Management Capstone Project to your list so you can find it easily later:
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Reviews summary
Captivating esports management capstone
According to students, this captivating course provides a great overview of Esports Management. Learners say they appreciate engaging assignments and informative lectures. While some wish the readings were more up-to-date, the knowledgeable instructors help bring the learning to life.
Informative lectures help learners to grasp the concepts.
"Learners say they appreciate engaging assignments and informative lectures."
Knowledgeable instructors bring the learning to life.
"The knowledgeable instructors help bring the learning to life."
"This course provides some very good base knowledge"
Learners appreciate engaging assignments.
"Learners say they appreciate engaging assignments"
"Great capstone experience"
Learners wish the readings were more up-to-date.
"This course provides some very good base knowledge, but desperately needs to update its coursework."
"Most of the readings are from many years ago"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Esports Management Capstone Project with these
activities:
Study branding principles
Show steps
Review the fundamentals of branding to strengthen your understanding of the concepts covered in the course.
Browse courses on
Branding
Show steps
-
Read articles and books on branding
-
Attend webinars or workshops on branding
-
Create a mind map of key branding concepts
Follow online tutorials on Esport branding
Show steps
Explore the unique aspects of Esport branding through guided tutorials, providing practical insights into the industry.
Browse courses on
Esports Industry
Show steps
-
Identify reputable online tutorials on Esport branding
-
Follow the tutorials step-by-step
-
Take notes and document your learnings
-
Apply the concepts to a hypothetical Esport organization
Develop a branding strategy for a hypothetical Esport organization
Show steps
Apply your knowledge by creating a comprehensive branding strategy for a hypothetical Esport organization, showcasing your understanding of Esport branding considerations.
Browse courses on
Branding Strategy
Show steps
-
Define the target audience for the Esport organization
-
Research the competition and market trends
-
Develop a unique brand identity and messaging
-
Create a branding style guide
-
Plan and execute a branding campaign
Four other activities
Expand to see all activities and additional details
Show all seven activities
Analyze real-world Esport branding campaigns
Show steps
Enhance your understanding by analyzing successful Esport branding campaigns, providing practical insights into effective strategies.
Browse courses on
Case Studies
Show steps
-
Identify successful Esport branding campaigns
-
Study the campaign objectives, target audience, and strategies
-
Evaluate the effectiveness of the campaigns
-
Extract key learnings and best practices
Contribute to open-source projects related to Esport branding
Show steps
Engage in the Esport community by contributing to open-source projects, demonstrating your passion and gaining valuable experience.
Browse courses on
Open Source
Show steps
-
Identify open-source projects related to Esport branding
-
Review the project documentation and codebase
-
Make contributions to the project, such as bug fixes or feature enhancements
-
Collaborate with other developers in the community
Participate in Esport branding contests or hackathons
Show steps
Showcase your skills and compete with others by participating in Esport branding contests or hackathons, providing opportunities for practical application and feedback.
Show steps
-
Identify Esport branding contests or hackathons
-
Form a team or work individually
-
Develop a branding strategy and design for the contest
-
Submit your entry and receive feedback
Attend Esport industry events and networking functions
Show steps
Expand your network and gain insights by attending Esport industry events, connecting with professionals and exploring career opportunities.
Show steps
-
Identify Esport industry events and networking functions
-
Prepare an elevator pitch and business cards
-
Attend the events and actively engage with others
-
Follow up with connections made at the events
Study branding principles
Show steps
Review the fundamentals of branding to strengthen your understanding of the concepts covered in the course.
Browse courses on
Branding
Show steps
Show steps
Show steps
- Read articles and books on branding
- Attend webinars or workshops on branding
- Create a mind map of key branding concepts
Follow online tutorials on Esport branding
Show steps
Explore the unique aspects of Esport branding through guided tutorials, providing practical insights into the industry.
Browse courses on
Esports Industry
Show steps
Show steps
Show steps
- Identify reputable online tutorials on Esport branding
- Follow the tutorials step-by-step
- Take notes and document your learnings
- Apply the concepts to a hypothetical Esport organization
Develop a branding strategy for a hypothetical Esport organization
Show steps
Apply your knowledge by creating a comprehensive branding strategy for a hypothetical Esport organization, showcasing your understanding of Esport branding considerations.
Browse courses on
Branding Strategy
Show steps
Show steps
Show steps
- Define the target audience for the Esport organization
- Research the competition and market trends
- Develop a unique brand identity and messaging
- Create a branding style guide
- Plan and execute a branding campaign
Four other activities
Expand to see all activities and additional details
Show all seven activities
Analyze real-world Esport branding campaigns
Show steps
Enhance your understanding by analyzing successful Esport branding campaigns, providing practical insights into effective strategies.
Browse courses on
Case Studies
Show steps
Show steps
Show steps
- Identify successful Esport branding campaigns
- Study the campaign objectives, target audience, and strategies
- Evaluate the effectiveness of the campaigns
- Extract key learnings and best practices
Contribute to open-source projects related to Esport branding
Show steps
Engage in the Esport community by contributing to open-source projects, demonstrating your passion and gaining valuable experience.
Browse courses on
Open Source
Show steps
Show steps
Show steps
- Identify open-source projects related to Esport branding
- Review the project documentation and codebase
- Make contributions to the project, such as bug fixes or feature enhancements
- Collaborate with other developers in the community
Participate in Esport branding contests or hackathons
Show steps
Showcase your skills and compete with others by participating in Esport branding contests or hackathons, providing opportunities for practical application and feedback.
Show steps
Show steps
Show steps
- Identify Esport branding contests or hackathons
- Form a team or work individually
- Develop a branding strategy and design for the contest
- Submit your entry and receive feedback
Attend Esport industry events and networking functions
Show steps
Expand your network and gain insights by attending Esport industry events, connecting with professionals and exploring career opportunities.
Show steps
Show steps
Show steps
- Identify Esport industry events and networking functions
- Prepare an elevator pitch and business cards
- Attend the events and actively engage with others
- Follow up with connections made at the events
Career center
Learners who complete Esports Management Capstone Project will develop knowledge and skills
that may be useful to these careers:
Esports Analyst
Esports Analyst
An Esports Analyst researches and provides expert insights on Esports competition, players, and strategy. As an Esports Management Capstone Project student, your understanding of the Esports industry, including branding considerations and funding strategies, equips you with valuable knowledge for success in this role. This course can help you develop the analytical thinking and communication skills necessary to articulate your findings and contribute to strategic decision-making.
Esports Event Manager
Esports Event Manager
An Esports Event Manager plans, organizes, and executes Esports tournaments and events. Your knowledge of Esports branding and funding strategies from the Capstone Project enables you to effectively promote and secure resources for these events. Additionally, you gain insights into the industry's best practices and challenges, allowing you to deliver successful and engaging Esports experiences.
Esports Marketing Manager
Esports Marketing Manager
An Esports Marketing Manager develops and implements marketing campaigns to promote Esports organizations, teams, and events. Your understanding of Esports branding, audience segmentation, and marketing channels from the Capstone Project provides a strong foundation for this role. You can effectively target the Esports community, create engaging content, and track campaign performance to drive growth and engagement.
Esports Team Manager
Esports Team Manager
An Esports Team Manager oversees the operations and performance of an Esports team. Your knowledge of Esports branding, recruitment strategies, and funding options from the Capstone Project prepares you to manage team finances, negotiate contracts, and create a positive team environment. This course provides insights into developing player talent, fostering teamwork, and achieving competitive success.
Esports Content Creator
Esports Content Creator
An Esports Content Creator develops and delivers engaging content related to Esports for various platforms such as streaming, social media, and websites. Your understanding of Esports branding and the ability to create compelling narratives from the Capstone Project empowers you to capture the attention of Esports enthusiasts. This course helps you hone your storytelling skills, optimize content for different platforms, and build a loyal following.
Esports Coach
Esports Coach
An Esports Coach provides guidance and training to Esports players and teams. Your insights into Esports strategy, player development, and team dynamics from the Capstone Project enable you to help players improve their skills, develop effective tactics, and achieve their competitive goals. This course equips you with the knowledge and techniques to foster player growth and maximize team performance.
Esports Tournament Organizer
Esports Tournament Organizer
An Esports Tournament Organizer plans and executes Esports tournaments and competitions for various platforms and audiences. Your understanding of Esports branding, event management, and funding strategies from the Capstone Project provides a solid foundation for this role. This course prepares you to develop tournament formats, secure sponsorships, and create a fair and competitive environment for players and spectators.
Esports Broadcaster
Esports Broadcaster
An Esports Broadcaster commentates on and hosts Esports events and matches for live audiences and online viewers. Your knowledge of Esports strategy, player profiles, and branding from the Capstone Project enables you to provide insightful commentary, engage with viewers, and create an exciting and informative broadcast experience. This course helps you develop your broadcasting skills, research techniques, and ability to convey complex information in a clear and engaging manner.
Esports Player Manager
Esports Player Manager
An Esports Player Manager represents and manages the careers of Esports players. Your understanding of Esports branding, contract negotiation, and industry regulations from the Capstone Project equips you to negotiate contracts, secure sponsorships, and protect the interests of your clients. This course provides insights into player development, legal considerations, and the business side of Esports, empowering you to guide players towards success and longevity in the industry.
Esports Journalist
Esports Journalist
An Esports Journalist reports on and analyzes Esports events, teams, and players for various media outlets. Your knowledge of Esports branding, storytelling, and ethical reporting from the Capstone Project provides a strong foundation for this role. This course helps you develop your research skills, interview techniques, and ability to convey complex information to a broad audience in an engaging and informative manner.
Esports Photographer
Esports Photographer
An Esports Photographer captures and edits images of Esports events, matches, and players for various purposes such as news articles, social media, and marketing campaigns. Your understanding of Esports branding, visual storytelling, and photo editing techniques from the Capstone Project enables you to create visually appealing and evocative content that captures the excitement and intensity of the Esports world. This course helps you develop your technical skills, composition techniques, and ability to work under pressure in fast-paced environments.
Esports Lawyer
Esports Lawyer
An Esports Lawyer provides legal advice and representation to Esports organizations, teams, and players on various matters such as contracts, intellectual property, and disputes. Your understanding of Esports regulations, legal precedents, and the business side of the industry from the Capstone Project prepares you to navigate the complex legal landscape of Esports. This course helps you develop your research skills, analytical thinking, and ability to negotiate and draft legal documents effectively.
Esports Researcher
Esports Researcher
An Esports Researcher conducts research and analysis on various aspects of the Esports industry, such as player performance, audience demographics, and market trends. Your knowledge of research methodologies, data analysis, and the Esports landscape from the Capstone Project provides a strong foundation for this role. This course helps you develop your critical thinking skills, statistical analysis techniques, and ability to interpret and present research findings in a clear and concise manner.
Esports Consultant
Esports Consultant
An Esports Consultant provides advisory services to Esports organizations, teams, and players on various aspects of the industry, such as strategic planning, marketing, and operations. Your understanding of Esports branding, industry trends, and best practices from the Capstone Project enables you to provide valuable insights and recommendations to your clients. This course helps you develop your consulting skills, analytical thinking, and ability to develop and implement tailored solutions to meet the unique needs of Esports organizations.
Esports Educator
Esports Educator
An Esports Educator teaches courses and workshops on Esports topics such as game design, streaming, and event management. Your knowledge of Esports theory, pedagogy, and the industry landscape from the Capstone Project provides a strong foundation for this role. This course helps you develop your teaching skills, curriculum development techniques, and ability to engage and inspire students with a passion for Esports.
For more career information including salaries, visit:
OpenCourser.com/course/f46uo1/esports
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Esports Management Capstone Project.
While not directly related to esports, this book provides valuable insights into the challenges and opportunities of disruptive innovation. It is highly recommended for those interested in the future of the esports industry.
Introduces the concept of lean startup methodology, which emphasizes rapid iteration and customer feedback. It valuable resource for those looking to develop successful esports organizations or initiatives.
Provides a practical framework for developing and delivering value to customers. It valuable resource for those looking to create successful esports products or services.
While not directly related to esports, this book provides valuable insights into cultural differences in business. It is recommended for those interested in working in a global esports industry.
This classic book on military strategy offers timeless principles that can be applied to the competitive world of esports. It is essential reading for those looking to develop effective strategies for success.
This controversial book provides a cynical look at the nature of power and influence. It offers valuable insights into the dynamics of the esports industry, where competition can be fierce.
Identifies common pitfalls in management that can lead to failure. It valuable resource for those looking to avoid common mistakes and build successful esports organizations.
Builds on the concepts of disruptive innovation and provides a framework for developing and executing successful growth strategies. It valuable resource for those looking to build sustainable esports organizations.
Save
Explores the science of habit formation and provides insights into how we can change our behaviors. It valuable resource for those looking to develop positive habits and improve their performance in the esports industry.
Save
Explores the science of talent development and provides insights into how we can unlock our potential. It valuable resource for those looking to improve their skills and become top performers in the esports industry.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/f46uo1/esports
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Level
Introductory
Via
Coursera
Institution
University of California, Irvine
Instructor
Stephane Muller
Language
English
This course belongs to a
collection
called
Esports. It's comprised of four courses:
- Collegiate Esports and Career Planning
- Game Developers and Esports Organizations
- Esports Management Capstone Project (viewing)
- Esports Teams and Professional Players
Good to know
Excellent fit for those in the Esports field, it covers crucial aspects of the industry
Taught by Stephane Muller, a highly renowned instructor in the Esports industry
Develops practical and essential strategies for funding, branding, and recruitment
Provides a comprehensive project-based learning experience that prepares learners for real-world scenarios
Covers the latest trends and considerations in Esports branding and funding
Culminates in a capstone project, offering valuable hands-on experience
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