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Dr. James V. Green, Michael R. Pratt, and Dr. Thomas J. Mierzwa

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.

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Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.

The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.

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What's inside

Four courses

Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

(0 hours)
This course helps aspiring and active entrepreneurs develop great ideas into great companies. Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to identify and analyze entrepreneurial opportunities, enhance your entrepreneurial mindset, improve your strategic decision-making, and build innovative business models.

Innovation for Entrepreneurs: From Idea to Marketplace

(0 hours)
Develop insights on navigating the innovation process, from idea generation to commercialization, and build knowledge on creating strategies to bring innovations to market.

New Venture Finance: Startup Funding for Entrepreneurs

(0 hours)
This course is for entrepreneurs who want to understand how to secure funding for their company. It will demystify key financing concepts to give entrepreneurs a guide to secure funding.

Entrepreneurship Capstone

(0 hours)
Integrate tools and concepts to develop a comprehensive business plan. Choose to enhance new venture concepts or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.

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