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Dr. James V. Green
Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
Register for this course and see more details by visiting:
OpenCourser.com/course/xaoo8k/entrepreneurship
What's inside
Syllabus
Defining the Opportunity
Value innovation, your solution, and your initial business model canvas
Discovering the Customer
Discovering the customer and interviewing customers
Read more
Syllabus
Defining the Opportunity
Value innovation, your solution, and your initial business model canvas
Discovering the Customer
Discovering the customer and interviewing customers
Read more
Understanding Customers
Analyzing customers
Creating the Marketing and Sales Strategy
Marketing mix, sales forecasting, and managing the sales pipeline
Refining the Solution
Product fit, validation, and scaling.
Crafting the Business Plan
Creating a business plan
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
May require related foundational knowledge before taking this course
Teaches foundational business concepts
Provides an opportunity to apply a business modeling framework to real-world situations
Offers insights into customer discovery and market validation techniques
Develops skills in business plan development and investor pitching
Save this course
Save Entrepreneurship Capstone to your list so you can find it easily later:
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Reviews summary
Engaging course for entrepreneurial success
According to students, this course covers entrepreneurial concepts in an engaging and practical way to help you achieve your business goals. Learners appreciate the interactive assignments and real-world examples that help them apply their learning. Supportive instructors and clear deadlines make this course a valuable learning experience for those looking to launch their own businesses or advance their careers in entrepreneurship.
Course provides clear and structured learning materials.
"The course is well-structured and easy to follow."
Course includes interactive activities and assignments.
"The assignments are engaging and help me apply what I'm learning."
Instructors are responsive and provide helpful feedback.
"The instructors are very supportive and always willing to help."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Entrepreneurship Capstone with these
activities:
Review the fundamentals of customer segmentation
Show steps
Refine market segmentation skills before the course to enhance the project's customer discovery process.
Browse courses on
Market Segmentation
Show steps
-
Review the basics of market segmentation
-
Explore different market segmentation techniques
-
Read articles and case studies about customer segmentation
Complete practice exercises on customer segmentation
Show steps
Improve understanding of and refine customer segmentation skills.
Browse courses on
Market Segmentation
Show steps
-
Solve practice problems on customer segmentation
-
Analyze case studies and apply customer segmentation techniques
Join a peer-mentoring group for entrepreneurship
Show steps
Connect with other entrepreneurs to share knowledge, get feedback on product, and build a support network.
Show steps
-
Find a peer-mentoring group
-
Attend regular meetings
-
Share your experiences and knowledge
Five other activities
Expand to see all activities and additional details
Show all eight activities
Volunteer at a startup incubator or accelerator
Show steps
Gain first-hand experience in the startup ecosystem and learn from entrepreneurs.
Show steps
-
Find a startup incubator or accelerator to volunteer at
-
Attend events and programs
-
Offer your skills and support to startups
Learn about financial modeling for startups
Show steps
Get a solid understanding of financial modeling to prepare for the business plan.
Show steps
-
Watch online tutorials on financial modeling
-
Follow a step-by-step guide to creating a financial model
-
Practice building financial models using Excel or other software
Attend a workshop on customer discovery
Show steps
Gain practical knowledge and techniques for customer discovery to validate business ideas.
Show steps
-
Find a workshop on customer discovery
-
Attend the workshop
-
Apply the techniques learned in the workshop to your business concept
Start developing a business concept
Show steps
Develop a prototype or MVP for a new business idea to gain firsthand experience
Show steps
-
Identify customer needs
-
Validate problem solution fit
-
Draft a lean canvas
Join a business plan competition
Show steps
Test your business plan and pitch in a competitive environment, and get valuable feedback from experts.
Show steps
-
Research different business plan competitions
-
Choose a competition that aligns with your business concept
-
Develop a comprehensive business plan
-
Practice pitching your business plan
Review the fundamentals of customer segmentation
Show steps
Refine market segmentation skills before the course to enhance the project's customer discovery process.
Browse courses on
Market Segmentation
Show steps
Show steps
Show steps
- Review the basics of market segmentation
- Explore different market segmentation techniques
- Read articles and case studies about customer segmentation
Complete practice exercises on customer segmentation
Show steps
Improve understanding of and refine customer segmentation skills.
Browse courses on
Market Segmentation
Show steps
Show steps
Show steps
- Solve practice problems on customer segmentation
- Analyze case studies and apply customer segmentation techniques
Join a peer-mentoring group for entrepreneurship
Show steps
Connect with other entrepreneurs to share knowledge, get feedback on product, and build a support network.
Show steps
Show steps
Show steps
- Find a peer-mentoring group
- Attend regular meetings
- Share your experiences and knowledge
Five other activities
Expand to see all activities and additional details
Show all eight activities
Volunteer at a startup incubator or accelerator
Show steps
Gain first-hand experience in the startup ecosystem and learn from entrepreneurs.
Show steps
Show steps
Show steps
- Find a startup incubator or accelerator to volunteer at
- Attend events and programs
- Offer your skills and support to startups
Learn about financial modeling for startups
Show steps
Get a solid understanding of financial modeling to prepare for the business plan.
Show steps
Show steps
Show steps
- Watch online tutorials on financial modeling
- Follow a step-by-step guide to creating a financial model
- Practice building financial models using Excel or other software
Attend a workshop on customer discovery
Show steps
Gain practical knowledge and techniques for customer discovery to validate business ideas.
Show steps
Show steps
Show steps
- Find a workshop on customer discovery
- Attend the workshop
- Apply the techniques learned in the workshop to your business concept
Start developing a business concept
Show steps
Develop a prototype or MVP for a new business idea to gain firsthand experience
Show steps
Show steps
Show steps
- Identify customer needs
- Validate problem solution fit
- Draft a lean canvas
Join a business plan competition
Show steps
Test your business plan and pitch in a competitive environment, and get valuable feedback from experts.
Show steps
Show steps
Show steps
- Research different business plan competitions
- Choose a competition that aligns with your business concept
- Develop a comprehensive business plan
- Practice pitching your business plan
Career center
Learners who complete Entrepreneurship Capstone will develop knowledge and skills
that may be useful to these careers:
Entrepreneur
Entrepreneur
Entrepreneurs pursue a wide variety of roles, but the main focus is always identifying and pursuing new business opportunities, often under conditions of uncertainty, with a willingness to take risks. A deeper understanding of business fundamentals and strategic decision-making processes is key to entrepreneurial success. The knowledge and tools acquired in Entrepreneurship Capstone will strengthen your ability to recognize profitable opportunities, develop a vision for your business, and turn that vision into reality.
Business Consultant
Business Consultant
Business Consultants analyze business operations and provide advice to improve performance. Success in this role requires a deep understanding of business strategy and the ability to synthesize complex information. The projects and exercises in Entrepreneurship Capstone will help you build these foundational skills, particularly in the context of new venture development.
Product Manager
Product Manager
Product Managers are responsible for the entire lifecycle of a product, from inception to launch and beyond. A key part of this role is understanding customer needs and translating those needs into actionable product requirements. Entrepreneurship Capstone focuses on developing a deep understanding of customers and creating products and services that meet their needs.
Marketing Manager
Marketing Manager
Marketing Managers create and execute marketing campaigns to promote products and services. This role requires a strong understanding of customer behavior and marketing principles. Entrepreneurship Capstone will help you develop a comprehensive understanding of marketing and sales strategy, as well as the skills to create and implement effective marketing campaigns.
Sales Manager
Sales Manager
Sales Managers lead and motivate sales teams to achieve revenue goals. Success in this role requires a deep understanding of sales processes and the ability to develop and execute sales strategies. Entrepreneurship Capstone will help you build a foundation in sales management and provide you with the tools to develop and implement effective sales strategies.
Business Analyst
Business Analyst
Business Analysts analyze business processes and identify areas for improvement. This role requires a strong understanding of business operations and the ability to synthesize complex information. The projects and exercises in Entrepreneurship Capstone will help you build these foundational skills, particularly in the context of new venture development.
Financial Analyst
Financial Analyst
Financial Analysts provide financial advice to individuals and organizations. Success in this role requires a deep understanding of financial markets and the ability to analyze financial data. Entrepreneurship Capstone will help you build a foundation in financial analysis and provide you with the tools to analyze financial data and make sound investment decisions.
Operations Manager
Operations Manager
Operations Managers plan and oversee the day-to-day operations of an organization. This role requires a deep understanding of business processes and the ability to manage complex systems. Entrepreneurship Capstone will help you build a foundation in operations management and provide you with the tools to plan and oversee the operations of an organization.
Project Manager
Project Manager
Project Managers plan and execute projects to achieve specific goals. Success in this role requires a deep understanding of project management principles and the ability to manage complex projects. Entrepreneurship Capstone will help you build a foundation in project management and provide you with the tools to plan and execute successful projects.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software applications. This role requires a strong understanding of computer science principles and the ability to write and debug code. Entrepreneurship Capstone may be useful for Software Engineers who are interested in developing software products or starting their own software company.
Data Scientist
Data Scientist
Data Scientists collect, analyze, and interpret data to solve business problems. This role requires a strong understanding of statistics and machine learning. Entrepreneurship Capstone may be useful for Data Scientists who are interested in using data to develop new products or services or starting their own data science company.
Web Developer
Web Developer
Web Developers design and develop websites and web applications. This role requires a strong understanding of web development technologies and the ability to write and debug code. Entrepreneurship Capstone may be useful for Web Developers who are interested in developing their own web products or starting their own web development company.
Graphic designer
Graphic designer
Graphic Designers create visual concepts using computer software or by hand to communicate ideas that inspire, inform, and captivate consumers. This role requires a strong understanding of design principles and the ability to use design software. Entrepreneurship Capstone may be useful for Graphic Designers who are interested in starting their own design business or working as a freelance designer.
Writer
Writer
Writers develop and write content for a variety of media, including books, articles, websites, and social media. This role requires a strong understanding of writing principles and the ability to write clear and concise prose. Entrepreneurship Capstone may be useful for Writers who are interested in starting their own writing business or working as a freelance writer.
Teacher
Teacher
Teachers plan and deliver instruction to students in a variety of settings. This role requires a strong understanding of the subject matter and the ability to communicate effectively. Entrepreneurship Capstone may be useful for Teachers who are interested in teaching entrepreneurship or starting their own educational business.
For more career information including salaries, visit:
OpenCourser.com/course/xaoo8k/entrepreneurship
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Entrepreneurship Capstone .
Must-read for entrepreneurs who want to build a successful business. It provides a step-by-step guide to the lean startup method, which proven way to quickly and efficiently test and validate business ideas.
Practical guide to developing and executing a successful business model. It provides a framework for understanding the different components of a business model and how they fit together.
This classic book explores the challenges that large companies face when they try to innovate. It provides a framework for understanding the different types of innovation and how to overcome the obstacles that can prevent them from being successful.
Must-read for entrepreneurs who want to build a truly innovative business. It provides a unique perspective on the nature of innovation and how to create a company that can change the world.
Collection of essays by a successful entrepreneur that provides insights into the challenges of building a business. It valuable read for anyone who wants to learn about the realities of entrepreneurship.
Save
Practical guide to getting your startup off the ground. It provides a framework for understanding the different stages of growth and how to overcome the challenges that you will face along the way.
This classic book on military strategy can be applied to a variety of situations, including business. It provides valuable insights into the nature of competition and how to win.
Self-help classic that provides advice on how to become more effective in all areas of your life, including your business.
Save
Provides a framework for understanding what makes a good strategy and how to avoid common pitfalls.
Save
Provides a practical guide to the legal and financial aspects of venture capital.
Save
Provides insights into the early stages of starting a business.
Save
Provides a guide to starting a business on a shoestring budget.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/xaoo8k/entrepreneurship
Share
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Effort
4-6 hours/week
Level
Introductory
Via
Coursera
Institution
University of Maryland, College Park
Instructor
Dr. James V. Green
Language
English
Transcripts
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This course belongs to a
collection
called
Entrepreneurship: Launching an Innovative Business. It's comprised of four courses:
Good to know
May require related foundational knowledge before taking this course
Teaches foundational business concepts
Provides an opportunity to apply a business modeling framework to real-world situations
Offers insights into customer discovery and market validation techniques
Develops skills in business plan development and investor pitching
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