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Unilever Team

With an expected growth rate of 18%, there hasn’t been a better time to enter the field of digital marketing analytics. In this program, you’ll learn in-demand skills like data analysis, customer segmentation, and SEO optimization to get job-ready in less than 4 months, with no prior experience needed.

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With an expected growth rate of 18%, there hasn’t been a better time to enter the field of digital marketing analytics. In this program, you’ll learn in-demand skills like data analysis, customer segmentation, and SEO optimization to get job-ready in less than 4 months, with no prior experience needed.

Digital marketing analysts are responsible for collecting and interpreting data to evaluate the performance of digital marketing efforts, improve strategies, and contribute to achieving marketing goals and objectives.

This program will teach you the essential tasks, analytics, tools, and methodologies utilized by entry-level analysts. You’ll gain experience through hands-on projects, and apply your skills effectively in real-world scenarios.

By the end of this program, you’ll be able to:

Describe fundamental marketing concepts such as customer personas, customer segmentation, marketing funnels, and value propositions. Apply marketing planning frameworks to prove a structured approach to developing, implementing and evaluating digital marketing strategies. Segment customers and create customer journey maps. Utilize web analytics, specifically Google Analytics 4 to perform SEO analysis, create custom reports, and design conversion events. Use data storytelling techniques to present insights. Describe data-driven marketing strategies. Assess and optimize ROI. Enhance campaign performance through ongoing analysis.

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What's inside

Four courses

Customer Understanding and Digital Marketing Channels

The Customer Understanding and Digital Marketing Channels course explores the dynamic digital marketing landscape and its role in modern business. After completing this course, you will be able to:

Measurement and Analysis

The Measurement and Analysis course explores tracking, analyzing, and optimizing marketing efforts. You will learn about search engine marketing (SEM), search engine optimization (SEO), web analytics and tools, social media platforms and analytics, as well as A/B testing and campaign performance reporting.

Campaign Performance Reporting, Visualization, & Improvement

The Campaign Performance Reporting, Visualization, and Improvement course delves into the crucial elements of measuring, reporting, and enhancing campaign performance to achieve marketing excellence.

Advanced Tools for Digital Marketing Analytics

The Advanced Tools for Digital Marketing Analytics course explores cutting-edge tools and technologies that are transforming the digital marketing analytics landscape, including marketing automation, predictive analytics, video and mobile marketing trends, AI, NLP, and ethics. You'll also learn how to prepare a portfolio and support a career change to digital marketing analyst.

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